PRIYENDU JHA
VP & Head Treasury Management
Haridwar
Summary
With over 18 years of experience in Banking Operations, Corporate Finance, Supply Chain Finance, SME lending, and NPA management, I currently serve as the Treasury Head of a conglomerate. In this role, I oversee capital planning, debt management, fund and cash flow optimization, and the development of strategies to improve a company's spending and budgeting. My responsibilities include cash management, liquidity management, foreign exchange, risk management, and regulatory compliance. This position is crucial for supporting functions like business continuity planning and financial planning & analysis within the organization.
Overview
18
18
years of professional experience
3
3
Languages
Work History
Treasury Head
Patanjali Foods Limited
12.2022 - Current
- Oversee forecast cash flow positions, related borrowing needs and funds available for investment
- Ensure sufficient funds are available to meet ongoing operational and capital investment requirements
- Use hedging to mitigate financial risks related to the currency and interest rates on the company's cash flows and borrowings, as applicable
- Advise management on the liquidity aspects of its short- and long-range planning
- Maintain an efficient system of policies and procedures that impose an adequate level of control over treasury activities and provide support for regulatory reporting
- Ensure the accuracy and effectiveness of the organization’s billing programs
- Maintain all domestic and global banking relationships
- Maintain strong communications with banks and other financial service providers
- Develop a structure to work with business partners, shared services and FP&A to optimize working capital
- Develop performance monitoring of service providers including third-party managers, trustees and custodians
- Collaborate with internal stakeholders to maintain subsidiaries’ capital structures consistent with business, tax and regulatory requirements
- Direct the FX exposure management through cash flow, balance sheet and net investment hedging programs
- Oversee execution of investment transactions (redemptions and purchases) approved by the investment committee of the Board of Directors
- Review and analyze banking and investment management fees to identify cost reductions
Director
Patanjali Agro India Pvt Limited
07.2021 - 02.2023
- Overseeing the operations part of the company
- Managing the compliance
- Focus on new strategies implementation to maximise shareholder’s value
- Handling the Banking Operations
- Oversee developments of corporate policies
- Managing relationships with all stakeholders
- Negotiating with the Proposed Buyer, Bank and other stakeholders
Trade & Structured Finance Head
Patanjali Foods Limited
02.2021 - 12.2022
- Head of Trade and Structured Finance at Group Level (Patanjali Ayurved Ltd, Ruchi Soya Industries Ltd, Patanjali Agro India P Ltd, Patanjali Parivahan P Ltd)
- Formulate and implement strategies for delivery of the bank’s trade finance products to targeted trade and commodity clients to achieve sales and revenue goals
- Focused on Supply Chain Finance Solutions (Supplier Credit/Buyers Credit/ Vendor Finance/Dealer Finance/TReDS) to reduce the transaction cost with an aim to Optimize the Working Capital and reduce the Financial Risk
- Helping the Team in getting the desired banking lines
- Work closely with internal stakeholders including Product Management, Legal, Compliance, Sales colleagues in developing product solution, taking into consideration UCP, URC, ISBP, URDG and other technical and regulatory requirements
- Prospect new business and provide trade financing solutions to deepen existing and new relationships
- Negotiate, structure and prepare business proposals to meet clients’ financial needs
- Conduct credit assessment and due diligence to ensure credit and regulatory compliance
- Maintain good portfolio management and credit quality
Trade & Structured Finance Head
Patanjali Ayurved Limited
11.2019 - 07.2022
- Engage in discussions and implementation of Working Capital Framework, with a particular focus on a scalable, sustainable and efficient financing model
- Assist with development and coordination of banking and investor networks, often partnering with different teams to ensure an integrated approach to relationship management
- Facilitate credit risk hedging and distribution via insurance, risk participations, assignments, credit derivatives and other similar structures – with a focus on executing and integrating risk management tools and actions in a safe and sound manner
- Providing support in managing escalation from clients to resolve their concerns and addressing queries from other departments for a smooth ride for customer’s diverse issues
Director
Patanjali Parivahan Pvt Limited
03.2020 - 02.2022
- Overseeing the operations part of the company
- Managing the compliance
- Focus on new strategies implementation to maximise shareholder’s value
- Handling the Banking Operations
- Oversee developments of corporate policies
- Managing relationships with all stakeholders
- Negotiating with the Proposed Buyer, Bank and other stakeholders
Finance Head
Patanjali Agro India Pvt Limited
11.2019 - 02.2021
- Head the financial planning of the company by analysing its performance and risks
- Set up and oversee the company’s finance IT system
- Set targets for and supervise all accounting and finance personnel (management accountants, internal auditors etc.)
- Oversee all audit and internal control operations
- Develop the corporate fundraising strategy and manage relationships with partners and investors
- Prepare timely and detailed reports on financial performance on a quarterly and annual basis
- Conduct analysis to make forecasts and report to upper executives
- Ensure adherence to financial laws and guidelines, new business and provide trade financing solutions to deepen existing and new relationships
- Negotiate, structure and prepare business proposals to meet clients’ financial needs
- Conduct credit assessment and due diligence to ensure credit and regulatory compliance
- Maintain good portfolio management and credit quality
Independent Consultant
Independent Banking, Finance and Law Consultant
11.2018 - 10.2019
- Handling the Banking Operations/Resolution process of clients which has become NPA or are under stress, including Merger and Acquisition, Restructuring as per RBI norms, advising on banking and finance, revival plans etc
- Negotiating with the Proposed Buyer, Bank and other stakeholders to reach at a mutually agreed proposal to revive the unit
- Monitoring the progress of Restructuring of the account as per the RBI Guidelines
- Advising the client on various legal and financial aspects to achieve viable propositions, including Vetting of the legal documents involved in the resolution process
- Preparing project reports, vetting financial projections, preparing data as per the Bank
Deputy General Manager-Banking & Finance
Patanjali Ayurved Limited
12.2017 - 10.2018
- Head of Prepaid Loyalty Card (Swadeshi Samridhi Card) launched by the company and managed the program end to end
- Monitoring programs from conceptualization and visualization and their final execution while conducting need assessment; engaged in recruitment of resources to the delivery of the programs
- Worked with different stakeholders towards improvements in the program
- Executing MOUs, coordinating with various departments including SAP, Finance, Legal, Vendors, Technology Partners, Marketing and Advertisement for smooth execution of the program
- Monitoring overall functioning of processes, identifying improvement areas and implementing adequate measures to maximize customer satisfaction level
- Establishing quality standards for various operational areas, ensuring a high quality customer experience while adhering to the SLAs and work processes
- Providing support in managing escalation from clients to resolve their concerns and addressing queries (customer advocacy) from other departments for a smooth ride for customer’s diverse issues
Relationship Manager (SME)
State Bank of India
08.2007 - 11.2017
- Administered credit appraisal for fund-based and non-fund based requirements; conducting due diligence, unit visits, understanding the business model, management capabilities and market strength of the business
- Administered the financial analysis, Credit Rating of the unit, getting the sanction, executing documents, supervision, Pre and post sanction credit monitoring, follow-up of credit limits
- Presented the credit proposals for obtaining sanction from the respective sanctioning authority
- Documentation, follow-up Post Sanction Inspection etc
- Performed the functions of assessing creditworthiness of clients and took adequate steps for ensuring receipt of payments and recovery of bad debts
- Conducted cross-selling activities for credit products; managed client acquisition activity and advised on markets & products
- Acquired, developed & managed long-term relationships with High Net Worth Individual (HNI) clients
- Prepared the necessary reports and presented the same to the management
Credit Analyst
DVM Financial Services Pvt Limited
01.2007 - 08.2007
- Analysis of proposals
- Lead generation
- Marketing of financial products and services
Education
B.Sc. Honours - Physics
LNMU
Darbhanga, BiharDiploma in Business Finance - undefined
ICFAI
CAIIB - undefined
IIBF
LLB - undefined
Faculty of Law (Delhi University)
Executive Programme in Applied Finance - undefined
IIM-Calcutta
SCF & Block chain Technology - undefined
NYIF
CTFP (Certified Trade Finance Professional) - Finance, Accounts, Treasury
ICC Academy
United Kingdom 04.2001 - 01.2023
FCMA,CGMA - Financial Analysis
Chartered Institute of Management Accountants
United Kingdom 04.2001 -
Capital Markets & Securities Analyst (CMSA) - Financial Analysis, Treasury, Data Inferences
Corporate Finance Institute
India 04.2001 -
Financial Planning & Wealth Management Profession -
Corporate Finance Institute
India 04.2001 -
Skills
Accomplishments
- Best in Class Treasury -Issued by Treasury Management International (TMI) · Mar 2025
- Executive Council Member – ERDA (education Research and Development Association- 2025
- Awarded ERDA Excellence Award 2024 for Industry Leadership by ERDA
- CFO Next100 Roll of Honor - Issued by CFO India · Sep 2024
- Great Indian Treasury Leader- Issued by Transformance Forums · Sep 2024
- Treasury Tech Innovation Initiative of the Year Trophy at 6th Annual Treasury Management India Summit and Awards 2022
- Treasury Team of the year (Runner Up) Trophy-2022
- Best Performer of the Year Award in SME segment of State Bank of India for garnering INR 152.15 Crores of business in 2008-09
- Certificate of Excellence by General Manager for performance in Cross-selling, Credit and NPA Management in 2012-2013
Training
- Cross-functional Training on Marketing, Credit Appraisal, Export Finance at State Bank Academy, Gurgaon in 2007
- Extensive Credit Training at CPC, ZO, Jaipur (2007)
- Credit Training at State Bank Academy, Gurgaon (2007)
- New Credit Risk Assessment (CRA, Basel-II) Model at State Bank Academy (2008)
- Credit Training at SBLC Noida, organized by Consultancy Services Cell, New Delhi LHO (2009)
- State Bank Staff College, Hyderabad for Restructuring of SME Advances (2011)
- BIRD, Lucknow for Financing Solar Power Industry (2012)
- Credit Training at SBLC Noida, organized by Consultancy Services Cell, New Delhi LHO (2014)
Personal Information
- Date of Birth: 01/13/80
- Marital Status: Married
Timeline
Treasury Head
Patanjali Foods Limited
12.2022 - Current
Director
Patanjali Agro India Pvt Limited
07.2021 - 02.2023
Trade & Structured Finance Head
Patanjali Foods Limited
02.2021 - 12.2022
Director
Patanjali Parivahan Pvt Limited
03.2020 - 02.2022
Trade & Structured Finance Head
Patanjali Ayurved Limited
11.2019 - 07.2022
Finance Head
Patanjali Agro India Pvt Limited
11.2019 - 02.2021
Independent Consultant
Independent Banking, Finance and Law Consultant
11.2018 - 10.2019
Deputy General Manager-Banking & Finance
Patanjali Ayurved Limited
12.2017 - 10.2018
Relationship Manager (SME)
State Bank of India
08.2007 - 11.2017
Credit Analyst
DVM Financial Services Pvt Limited
01.2007 - 08.2007
CTFP (Certified Trade Finance Professional) - Finance, Accounts, Treasury
ICC Academy
04.2001 - 01.2023
FCMA,CGMA - Financial Analysis
Chartered Institute of Management Accountants
04.2001 -
Capital Markets & Securities Analyst (CMSA) - Financial Analysis, Treasury, Data Inferences
Corporate Finance Institute
04.2001 -
Financial Planning & Wealth Management Profession -
Corporate Finance Institute
04.2001 -
Diploma in Business Finance - undefined
ICFAI
CAIIB - undefined
IIBF
LLB - undefined
Faculty of Law (Delhi University)
Executive Programme in Applied Finance - undefined
IIM-Calcutta
SCF & Block chain Technology - undefined
NYIF
B.Sc. Honours - Physics
LNMU
Similar Profiles
VIJAY SINGHVIJAY SINGH
Deputy General Manager at Patanjali Foods LimitedDeputy General Manager at Patanjali Foods Limited
Bidhan Chandra GhoshBidhan Chandra Ghosh
Senior Sales Officer at PATANJALI FOODS LIMITEDSenior Sales Officer at PATANJALI FOODS LIMITED
R. AravindhR. Aravindh
Area Sales Manager- Madurai HQ (Rural) at PATANJALI FOODS LIMITEDArea Sales Manager- Madurai HQ (Rural) at PATANJALI FOODS LIMITED
Harshita NegiHarshita Negi
Client Operations Associate at SALUS EHS Solutions PVT. LTDClient Operations Associate at SALUS EHS Solutions PVT. LTD
Juhi ChaudharyJuhi Chaudhary
Associate Manager at Accenture Solution Ltd.Associate Manager at Accenture Solution Ltd.