Prodipto Ash
Kolkata
Summary
Decisive Marketing Manager with 8+ years of experience driving company growth through creative and innovative strategies. Resourceful team leader skilled at analyzing market trends and customer needs to develop highly effective and targeted marketing campaigns. Successfully drives market share, brand recognition and revenue improvement. Adopt at cultivating custom-tailored campaigns.
Overview
7
7
years of professional experience
Work History
Marketing Manager
myMD Health Care Pvt. Ltd.
Kolkata
11.2023 - Current
- Developed and implemented marketing plans for new products.
- Analyzed market trends to identify potential opportunities for growth.
- Conducted customer research to gain insights into consumer behavior.
- Created content for promotional materials, including brochures, flyers, and websites.
- Organized trade shows and exhibitions to promote brand awareness.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Monitored competitors' activities to keep up with industry trends.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Collaborated with internal teams on product launches and advertising strategies.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Generated ideas to increase sales through creative promotions.
- Performed market analysis to better understand target audiences.
- Supervised a team of junior marketers in executing various projects.
- Built relationships with influencers in the industry for increased visibility.
- Worked with management team to oversee and monitor marketing strategy.
- Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion.
- Planned advertising campaigns for online, print and other mediums.
- Supervised creation of marketing materials and collateral.
Assistant Marketing Manager
Switz Food India Pvt. Ltd.
Kolkata
03.2023 - 09.2023
- Take care of the ATL+ BTL activities
- Take care of the Digital & Social Media Marketing
- Handle the agencies for the artworks, Campaigns, Contests and more
- Take care of their ORM system
- Take care of Collaborations, Brand & movie tie-ups etc
- Making reports like MMU, marketing & event calendars
- Tracked performance on social media platforms using Google Analytics and other tools to strategically optimize campaigns.
- Collaborated with other departments to coordinate branding efforts across the company.
- Produced high-quality content for website updates, press releases, newsletters, brochures.
- Developed and implemented marketing plans for new product launches.
- Created and managed campaigns to increase brand awareness.
- Organized promotional events, such as trade shows, seminars, and online contests.
- Analyzed customer feedback data to identify areas of improvement in services or products.
- Managed relationships with vendors to ensure availability of materials for marketing initiatives.
- Conducted market research to identify potential customers and target demographics.
Assistant Marketing Manager
Absolute Barbecues India
Kolkata
11.2021 - 03.2023
- Accountable for advertising, media buying, promotions, events, ATL & BTL Activation, NSO
- Formulate, implement & facilitate cost effective and ROI driven marketing strategies, ensure brand & marketing communication consistency across all consumer touch points (online & offline), Campaign design & execution for various festivals according to the demography
- Generate new data base through various marketing strategies (Cross promotions, referral campaigns etc) Responsible for Influencer Marketing over all platforms, branding communications, dealing with agencies and vendors, Tracking the trend of sales, market & competitor, analyse the gap and execute accordingly.
- Created and managed campaigns to increase brand awareness.
- Developed and implemented marketing plans for new product launches.
- Organized promotional events, such as trade shows, seminars, and contests.
- Produced high-quality content for website updates, press releases, newsletters, brochures.
- Developed digital media strategies designed to increase web traffic and engagement levels on social media platforms.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
Sr. Marketing Executive
Spencer's Retail Pvt. Ltd
Kolkata
08.2020 - 11.2021
- Built productive relationships with PR and media outlets for maximum campaign exposure
- Developed targeted, bespoke marketing strategies and campaigns to enhance direct sale acquisitions
- Built positive, professional relationships with external PR and creative agencies, enabling enhanced marketing services
- Expertly managed various campaign communications strands, including social media channels, newsletters and PR releases
- Maximised outreach by implementing marketing strategies to grow customer base.
- Reviewed analytics data from Adwords and other sources to determine success and ROI from various marketing initiatives.
- Planned and organized public relations and promotional events.
- Coordinated production of advertising materials by communicating with various vendors.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
Sr. Marketing Executive
Barbeque Nation Hospitality Ltd
Kolkata
01.2019 - 07.2020
- Look after the ATL + BTL activities, competitor analysis & plan the offers accordingly
- Brand collaboration, design and execute various customer engagement activities on regional level
- Strategy design and execution for all the outlets of Eastern India
- Marketing plan for online and offline marketing for NSOs based on the demography.
- Conducted market research to identify industry trends and opportunities for new products and services.
- Organized trade shows and events to promote products or services in key markets.
- Reviewed analytics data from Adwords and other sources to determine success and ROI from various marketing initiatives.
- Created and submitted press releases to media outlets ahead of product launches.
- Planned and organized public relations and promotional events.
- Interviewed and hired talented individuals to add value to marketing team.
- Marketed products and services at tradeshows and promotional events.
Marketing Executive
Swan Housing and Infra. Pvt. Ltd
Kolkata
10.2017 - 01.2019
- Generate leads through different activities & Corporate presentations about Product
- Client meet, corporate visits for promotional activities
- Lead Generation through various BTL & on ground activities
- Taking care for the branding of different projects based on their USPs.
Education
MBA - Marketing
Vidyasagar University
01.2015
B.Com - Accounting
Calcutta University
Skills
- Problem Solving
- Influencer Marketing
- Brand collaboration & NSO
- ORM Handling
- Marketing planning
- SWOT analysis
- Marketing strategy
- Mobile Marketing
- Competitive Analysis
- Retail Marketing
- Marketing campaign management
- Market Analysis
- Competitor Analysis
- Marketing campaign development
- Vendor Relations
Languages
- English, First Language
- Bengali, C2 Proficient
- Hindi, B2 Upper Intermediate
Hobbies and Interests
- Travelling
- Singing
- Crafting
- Painting
Languages
English
First Language
Bengali
Advanced (C1)
C1
Hindi
Intermediate (B1)
B1
Timeline
Marketing Manager
myMD Health Care Pvt. Ltd.
11.2023 - Current
Assistant Marketing Manager
Switz Food India Pvt. Ltd.
03.2023 - 09.2023
Assistant Marketing Manager
Absolute Barbecues India
11.2021 - 03.2023
Sr. Marketing Executive
Spencer's Retail Pvt. Ltd
08.2020 - 11.2021
Sr. Marketing Executive
Barbeque Nation Hospitality Ltd
01.2019 - 07.2020
Marketing Executive
Swan Housing and Infra. Pvt. Ltd
10.2017 - 01.2019
MBA - Marketing
Vidyasagar University
B.Com - Accounting
Calcutta University
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