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Prof. (Dr) Dhruv Sabharwal
Professor & Head Of Department
Greater Noida
Summary
Highly accomplished and dedicated Media & Management Professional with more than 17 years of experience in research, teaching, and administration. Committed to fostering a stimulating learning environment and facilitating student growth through comprehensive media education. Seeking a challenging position within a prestigious institution where I can utilize my expertise to inspire and guide the next generation of media professionals while contributing to the advancement of media studies.
Overview
18
18
years of professional experience
2
2
Certifications
1
1
Language
Work History
Professor & Head of Department
Sharda University
08.2022 - 09.2025
- Professor & Head of Department – Sharda School of Media Film & Entertainment, Sharda University Greater Noida (1st May 2024- till date)
- Associate Professor & School Coordinator – Sharda School of Media, Film & Entertainment – Sharda University, Greater Noida (August 2022- April 2024)
Associate Professor
Amity University
01.2014 - 01.2022
- Associate Professor: Amity School of Communication, Amity University Madhya Pradesh (From 2018 –2022).
- Assistant Professor, Amity School of Communication, Amity University Madhya Pradesh (From 2014 – 2018).
Assistant Professor
Invertis University
01.2013 - 01.2014
- Assistant Professor: Journalism & Mass Communication, Invertis University- Bareilly (From 2013- 2014).
Lecturer
Managalayatan University
01.2010 - 01.2013
- Lecturer: Journalism & Mass Communication, Managalayatan University- Aligarh (From 2010 to 2013).
Reporter
AAJ News Paper
01.2008 - 01.2010
- (Industry) AAJ Hindi Daily, Reporter – Education Beat, City Office Aligarh (From 2008 to 2010).
Education
MTA - Travel & Tourism
PG Diploma - Journalism & Mass Communication
MJMC - Journalism & Mass Communication
BA (Hons.) - Economics
Ph.D. - Journalism & Mass Communication
01-2020
Skills
Expertise in marketing and public relations
Advertising management expertise
Bachelors Level: Advertising and Public Relation, Corporate Communication, Event Management, Media Management, Media Analysis, Mass Media Industry, State & Politics, Media Management, Reporting & Editing, Development Communication
Affiliations
International Journal of Social Media and Online Communities (IJSMOC) – IGI Global (USA)
Software
Certification
Model for Covert Advertising – Amity University: Diary Number - 24690/2021- CO/L
Timeline
Professor & Head of Department - Sharda University
08.2022 - 09.2025
Associate Professor - Amity University
01.2014 - 01.2022
Assistant Professor - Invertis University
01.2013 - 01.2014
Lecturer - Managalayatan University
01.2010 - 01.2013
Reporter - AAJ News Paper
01.2008 - 01.2010
Aligarh Muslim University - PG Diploma, Journalism & Mass Communication
Aligarh Muslim University - MJMC, Journalism & Mass Communication
Aligarh Muslim University - BA (Hons.), Economics
Amity University - Ph.D., Journalism & Mass Communication
Aligarh Muslim University - MTA, Travel & Tourism
WORKSHOPS
- Member of Media Committee of the Seminar cum workshop on Innovation: Intellectual Property Rights, Amity University Madhya Pradesh on February 14, 2015.
- Member of the organizing committee of Film Making Workshop held in Amity School of Communication, Amity University Madhya Pradesh from March 19, 2015.
- Member of the organizing committee of Theatre Workshop held in Amity School of Communication, Amity University Madhya Pradesh from on 17, 2015.
PHOTOGRAPHY COMPETITION
- Member of the organizing committee of Photography Competition “Click-on-Mania” held in Amity School of Communication, Amity University Madhya Pradesh in October 2015.
- Member of the organizing committee of Photography Competition “Click-o-Mania” held in Amity School of Communication, Amity University Madhya Pradesh in October 2014.
OTHERS
- Member of the organizing committee Mock Press Conference held in Amity School of Communication, Amity University Madhya Pradesh in September 2015.
- Member of the organizing committee Mock Press Conference held in Amity School of Communication, Amity University Madhya Pradesh in September 2014.
SEMINARS, FILM FEST & WORKSHOPS ORGANISED
- National Seminar
- Member of Media Committee of the National Seminar on “Gwalior as a Smart City: Urban Perspective”, Amity University Madhya Pradesh on October 14, 2015.
- Convener of National Seminar on “Role of Media in Nation Building held in Amity School of Communication”, Amity University Madhya Pradesh March 27, 2015.
- Convener of National Seminar on “Intellectual property Rights in Media and Entertainment: Issues and Challenges” Amity University February 10, 2017
FILM FEST
Member of the organizing committee of National Film fest “Cineaste-2015” held in Amity School of Communication, Amity University Madhya Pradesh from March 17-19, 2015.
OTHER BODIES
Assistant Proctor - Sharda University Greater Noida.
Member - Directorate of Student Welfare - Sharda University Greater Noida.
Member, Directorate of Student Welfare and Support Services Amity University Madhya Pradesh, Gwalior, India, 22 January 2015 to date.
EXAMINATION BODIES
- Superintendent of Examination (SoE) Sub Committee for Group ‘B”, Amity University Madhya Pradesh, Gwalior, India, 30 April 2019 to 2022.
- Exam Superintendent, Examination Sub Committee for Amity School of Communication, Amity University Madhya Pradesh, Gwalior, India, 1 July 2015 to date.
- Member, Compilation Committee of Examination Cell, Amity University Madhya Pradesh, Gwalior, India, 11 November 2014 to date.
PAPERSETTER & EVALUATOR
- Amity University Madhya Pradesh, Gwalior, Madhya Pradesh, 8 September 2014 to 2022
- Invertis University, Bareilly, Uttar Pradesh from January 2015 to till date
- Dev Sanskriti Viswavidyalaya, Haridwar, Uttarakhand in July 2015
- Teerthankar Mahaveer University, Moradabad, UP Feb 2013 to date.
- LNIPE – Gwalior since 2019 till date.
RESEARCH BODIES
- Member of DRC, SRC - Sharda University Greater Noida
- Member, Departmental Research Committee, Amity School of Communication, Amity University Madhya Pradesh, Gwalior, India, 30 April 2015 to Present.
- Member, Student Research Committee, Amity School of Communication, Amity University Madhya Pradesh, Gwalior, India, 22 January 2015 to Present.
ACADEMIC BODIES
- Member of Academic Council: SSMFE, Sharda University Greater Noida from 2nd September 2022 till date.
- Member Board of Studies: SSMFE, Sharda University Greater Noida from 2nd September 2022 till date.
- Member Board of Studies: Amity School of Communication, Amity University Madhya Pradesh, Gwalior from 31 January 2015 to till date.
- Member Board of Studies: Invertis Institute of Mass Communication, Invertis University, Bareilly, Uttar Pradesh, India from July 2013 to 2014.
INVITED LECTURES & RESOURCE PERSON
- In various national and international conferences seminars and workshops.
- Faculty Development Programme on Academic Excellence in Universities organized by Amity University Madhya Pradesh from 17-23 June 2015.
- Attended Faculty Development Programme on “Academic Excellence in Universities” organized by Amity University Madhya Pradesh From 17-23 June, 2015.
- Attended Faculty Development Programme on “Research and Innovation in Indian” Universities organized by Amity University Madhya Pradesh from 15- 21 June 2016
- Attended Faculty Development Programme on “Quality Higher Education: Indian Universities - from 14-20 June, 2017, Organized by AUMP
PERSONAL DETAILS
It is submitted for kind consideration with this declaration that all the above information’s are true to the best of my knowledge and belief.
PUBLICATIONS- Books, Papers and Chapters
- Book Authored: FUNDAMENTAL OF ADVERTISING & PUBLIC RELATIONS. ISBN No-978-93-87905-66-5, Evincepub Publication 2018.
- Book Edited: Sabharwal, D., Sood, R., & Sood, S. (Eds.). (2024). Media and AI: Navigating future the Future of Communication (1st ed., Vol. 1, ISBN 9789392997082). Post Script
- Sabharwal, D. and Sood, R. (eds.) (2025a) Media & Design for Sustainable Future (1 vols). 1st edn. Delhi , Delhi: Post Script . (ISBN 978-93-92997-98-3
- Sabharwal, D.; Shukla, A.K.; (Ed.). (2015). Role of Media in Nation Building, Bharti Publications, New Delhi, ISBN: 978-93-85000-17-1.
- Sabharwal, D., & Pandey, S. (2021). Language, Culture & Digital Media (1st ed., p. 225). Gwalior: Amity University.
- Book Reviewed: Challenges to Indian Democracy: A Socio-Legal Perspective. Bharti Publications, New Delhi, ISBN: 978-93-85000-17-4
- Sabharwal, D., Narula, S. (2026). Sustainability Meets Agility: Developing a Framework for Adaptive and Resilient Sustainable Practices in Dynamic Environments. In: Roadmap of Impactful Organizations: Innovation, Resilience, Agility, and Flexibility. Information Systems Engineering and Management, vol 71. Springer, Cham. https://doi.org/10.1007/978-3-032-06909-0_9 (Q1 - Scopus Indexed)
- Sabharwal, D., Srivastava, K., Ghatak, S., & Mitra, A. (2025). Determinants of business communication performance: Examining the role of demographics, academic background, and sectoral specialization in managerial education. Journal of Content, Community & Communication, 6(25), Article 03. https://doi.org/10.31620/JCCC.06.25.03 (Q1 - Scopus Indexed)
- Sabharwal, D., Jain, V., & Rana, R. (2025). Chapter 3: HR leadership and strategic management: Navigating changes from Industry 1.0 to 5.0. In M. Khan, A. Kumari, D. Ather, & V. Jain (Eds.), HR 5.0: Adapting to the AI-enhanced workforce. Emerald Publishing Limited. https://doi.org/10.1108/978-1-83662-066-2.20251003 (Scopus Indexed)
- Narula, S., Sabharwal, D., & Kabha, R. (2025). Exploring the role of employee participation in organizational transformations: A study in change management. In Handbook of human factors and ergonomics in contemporary business: Strategic orientation, corporate success, and innovation (Chapter 9). CRC Press. https://doi.org/10.1201/9781003533229-9 (Scopus Indexed)
- Sabharwal, D., & Jain, V. (2025). Transforming hospitality through AI, big data, and automation: The new era of service innovation. In Addressing contemporary challenges in the B2B hospitality sector (Chap. 12, p. 535). IGI Global. https://doi.org/10.4018/978-3-3693-9706-2 (IGI Global USA - Book Chapter) (Scopus Indexed)
- Sabharwal, D., & Jain, V. (2025). Impacts of climate change on mountain tourism: Adaptation strategies for sustainable development. In Balancing mountain tourism, cultural heritage, and environmental stability (pp. 1–16). IGI Global. https://doi.org/10.4018/978-3-3693-8764-1.ch019 (IGI Global USA - Book Chapter) (Scopus Indexed)
- Sabharwal, D., & Mitra, A. (2025). Impact of AI on student learning and teacher outcomes in Education 5.0. In Impacts of AI on students and teachers in Education 5.0 (Chap. 12). IGI Global. https://doi.org/10.4018/978-3-3693-8191-5.ch012 (IGI Global USA - Book Chapter) (Scopus Indexed)
- Sabharwal, D., & Sood, R. (2025). Yoga and aging: Promoting healthy aging and longevity through lifestyle modifications. In Impact of yoga and proper diet on cardiopulmonary function (1st ed., pp. 187–214). IGI Global. https://www.igi-global.com/book/impact-yoga-proper-diet-cardiopulmonary/350189 (IGI Global USA - Book Chapter) (Scopus Indexed)
- Sabharwal, D., & Ali, M. A. (2024). Revolutionizing digital marketing: AI-driven content creation and optimization strategies. Indian Journal of Natural Sciences, 15(86), pp 308-313. https://www.tsronindia.org.in (Web of Science – Journal Paper)
- Narula, S. and Sabharwal, D. (2024), "Transformative Influence of Disruptive Innovations on Markets and Business Performance", Singh Kaurav, R.P. and Mishra, V. (Ed.) Review of Technologies and Disruptive Business Strategies (Review of Management Literature, Vol. 5), Emerald Publishing Limited, Bingley, pp. 165-184. https://doi.org/10.1108/S2754-5865202400000003009 (SCOPUS INDEXED- Emerald Publication- Book Chapter)
- Rashmi, C. P., & Sabharwal, D. (2024). Fear of missing out (FOMO) caused by use of selfie posting behavior on social media leading to phubbing behavior. Pragyaan Journal of Mass Communication, 22(1), 1-15. ISSN 0974-5521 (UGC Care Listed- Journal Paper)
- Sabharwal, D. (2024). Expanding Horizons: How Social Media Catalyzes Concrete Advancements in Sustainable Tourism Development. In K. Jermsittiparsert & P. Suanpang (Eds.), Special Interest Trends for Sustainable Tourism (pp. 231-252). IGI Global. https://doi.org/10.4018/978-3-3693-5903-7.ch012 (IGI Global, USA)
- Sabharwal, D. (2024). Users and gratification theory approach to understand why people use digital media mainly during lockdown. International Journal of Social Media and Online Communities, 16(1), 1–9. https://doi.org/10.4018/ijsmoc.336477 (IGI Global, USA)
- Sabharwal, D., & Narula, S. (2024). Measuring the impact of eco-friendly or green marketing on buying behavior of Indian consumers. Int. J. Business and Globalization, 36(2-3), pp. 225–240. Doi: 10.1504/IJBG.2024.137395 (SCOPUS INDEXED)
- Sabharwal, D., Kabha, R., & Srivastava, K. (2023). Artificial Intelligence (AI)-Powered Virtual Assistants and their Effect on Human Productivity and Laziness: Study on Students of Delhi-NCR (India) & Fujairah (UAE). Journal of Content, Community & Communication, 17, 162–174. https://doi.org/10.31620/JCCC.06.23.12 (SCOPUS INDEXED) (Q2 Journal)
- Verma, R., & Sabharwal, D. (2023). A Comparative Analysis between Times of India and Danik Jagran in publishing news stories related to women: Post Nirbhaya . Journal of Advanced Zoology, 44(2), 2068–2083. (SCOPUS INDEXED)
- Bhatt V., Narula,S.,Sharma, S., Sabharwal, D. (2023). Qualitative Analysis of Psychological Framework of Online Classes during Covid-19 using NVIVO Journal of Engineering Education Transformations, 44(4), 44–57. https://doi.org/10.16920/jeet
- Sabharwal, D., Verma, M., & Sood, R. (2022). Studying the Relationship between Artificial Intelligence and Digital Advertising in Marketing Strategy. Journal of Content, Community & Communication, 16, 118–126. https://doi.org/10.31620/JCCC.12.22/10 (SCOPUS INDEXED) (Q2 Journal)
- Sabharwal, D., & Bhatt, V. (2021). Two-Stage Approach Using PLS-SEM to Reanalyze Attitude Towards Advertising, It’s Antecedent and Outcome. Journal of Content, Community & Communication, 13(ISSN: 2456-9011), 154-164. https://doi.org/10.31620/JCCC.06.21/14 (SCOPUS INDEXED) (Q2 Journal)
- Sabharwal, D. (2018). Study of Consumers' Attitudes Towards Marketing of Environmentally Friendly Products. In S. Narula, Environmental Awareness and the Role of Social Media (1st ed., p. 252). IGI Global. Retrieved from https://www.igi-global.com/book/environmental-awareness-role-social-media/187288. (Web of Science)
- Sabharwal, D. (2019). Study of Media Economics in terms of Indian Media Industry: Its Importance and Relevance. Amity University Dubai (pp. 56-61). Dubai: Amity University Dubai.
- Sabharwal, D. (2019). Effect of Covert Advertising in Bollywood Movies and Its Influence on Consumer Buying Behavior with Special Reference to Product Placement. Universal Review, 677-701. (UGC Care Listed)
- Sabharwal, D. (2018). Importance of Colors and Their Impact on Advertising. International Journal of Advance Research and Innovative Ideas in Education, 3(6), 1355-1369.
- Sabharwal, D. (2018). Structural Marketing Pedagogy and Market Demarcation- Substituting Demographic Analysis. IJTSRD, 2(2), pp.1277-1283.
- Sabharwal, D. (2017). Determinants of Brand Reliability: A Study of the Familiarity-Assurance-Loyalty International Journal of Advance Research and Innovative Ideas in Education. IJARIIE.
- Sabharwal, D (2017). Concept of Guerrilla Marketing and Possibilities for Further Research. International Journal of Advance Research and Innovative Ideas in Education, 3(3), 511-518.
- Sabharwal, D., & Narula, S. (2016). The Theoretical Study of Green Marketing in India: Its Importance and Need. Journal of Mass Communication and Journalism, S2. DOI: 10.4172/2165-7912.S2-007
- Sabharwal, D (2016). Advertisement and its effectiveness in various medias: A Theoretical Review, International Journal of Advance Research and Innovative Ideas in Education, Vol.2, Issue 3, Page No 1677-82, ISSN: 2595-4396, Impact Factor: 4.06, Thomson Reuters Indexed ID: E-7937-2015.
- Sabharwal, D., (2016). Covert Advertising in Bollywood: A Theoretical Review, International Journal of Advance Research and Innovative Ideas in Education, Vol.2, Issue 2, Page No 529-532, ISSN: 2595-4396, Impact Factor: 4.06, Thomson Reuters Indexed ID: E-7937-2015.
- Sabharwal, D., & Narula, S. (2015). Corporate Social Responsibility in India– Introspection. Journal Of Mass Communication And Journalism, S7. DOI: 10.4172/2165-7912.1000270
- Impact on Academic Performance of Students Who Spends More Time on Social Media and OTT Platforms: A Study on Students of Sharda University- International Conference on Teaching Learning Practices organized by VIT-Bhopal - 10th and 11th November 2022.
- Communicating Consumer’s Perception on waiting time in Retail Store using One Way Anova: International Conference on Excellence in Marketing & Tourism Management (15th and 16th January 2022) (Virtual Conference)
- Covert Advertising & its impact on Consumer Purchase Behavior: A Comparative Study: International Conference on Media literacy and Communication for Social Development at Invertis University, Bareilly on 19th December 2020 (Virtual Conference)
- Globalization and its impact on social media marketing: A comparative study International Conference on Global Media and Social Communication for Economic Development at Invertis University, Bareilly on 19th December 2019.
- Study of Media Economics in terms of Indian Media Industry: Its Importance and Relevance: International conference Current Practices and Future Trends in Media Communication (CPTMC)held at Amity University Dubai on 17th -19th June -2019.
- Green Marketing Current Trends and Future Prospects with Special Reference to India: International Conference held at Vaigyanik Drishtikon Society and Amity University Jaipur on 13th -15th October -2017.
- Globalization of Media – A Challenge for Developing Countries: International Conference on Public Sphere & Ethical Communication in a Democratic Society held at Invertis University Bareilly, on 14th and 15th April 2017
- Covert Advertising in Bollywood Movies: National Seminar on New Media in India: Current trends and future prospects held at Amity University Madhya Pradesh on 30th March 2016.
- A study of Factors affecting shopping behavior of consumers in India: National Seminar on Media Regulation: A Critical Analysis held at School of Mass Communication, IMS University, Dehradun on January 29-30,2016
- Social Networking Sites as Micro Model of Group Communication and its Participation in Democracy Process: National Seminar on Print and Social Media: Challenges & Prospects at MM Malviya Institute of Hindi Journalism on 15-17 February 2013.
- Sabharwal, D. (2023). Integrated Marketing Communication During Covid-19 (1st ed., Vol. 1). Mangalam Publisher.
- Sabharwal, D. (2017). Sexual Harassment of Women at Work Place. In D. Y. Jha, Sexual Harassment of Women at Work Place in India: Emerging Perspectives and Issues (pp. 50-66). Bareilly: Shining Press.