Protim Chakravorty
New Delhi
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
11
11
years of professional experience
Work History
Operations Head – Account Management
Creativeland Asia
03.2023 - Current
- Led teams in managing operational outcomes and achieving key performance indicators (KPIs) for brand campaigns
- Played a key role in shaping strategic approaches for campaigns while ensuring alignment with KPI targets
- Utilized insights from competitive analysis to make informed brand strategies
- Collaborated cross-functionally to deliver integrated concepts
- Recognized inefficiencies in campaign workflows and implemented streamlined processes, resulting in a 20% reduction in turnaround time and improved team productivity
- Responded to shifts in market trends and consumer preferences by conducting agile market research and adjusting campaign strategies accordingly, leading to increased brand relevance and engagement
- Identified and addressed interpersonal conflicts within the team by fostering a culture of open communication and conflict resolution training, resulting in improved team cohesion and morale.
Senior Director – Account Management
Dentsu Creative Impact
02.2020 - 02.2023
- Delivering a holistic integrated approach towards the brands as per the KPIs attained in the given financial year
- Assist in shaping the strategic approach on a certain brief/campaign
- Understanding the competitive landscape and inserting the learnings into the brand’s ongoing/upcoming campaigns
- Design concepts as per the brief received
- Managing a team of multiple resources to attain closure on jobs
- Attained growth by structuring a team across brands
- Collaborate with planning & digital to deliver an integrated concept towards a brief.
Brand Strategy Manager
R.K. Swamy BBDO
01.2018 - 02.2020
- Coordinating and managing major briefs while maintaining deadlines
- Managing resources and optimizing output on the different brand through the same
- Worked on campaigns across brands and have taken forward the same into different platforms
- Build monthly reports regarding progress on different brands and how we can take it forward
- Initiating briefs for new businesses and taking it till the end while closing the same as an account.
Business Manager
Everest Brand Solutions
06.2016 - 12.2017
- Coordinating and managing major briefs while maintaining deadlines
- Managing resources and optimizing output on different brand through same
- Worked on campaigns across brands and have taken forward the same into different platforms
- Catered the needs of a brand (Catch Spices) in launching 14 products into the market across categories
- Part of the team which helped re-brand IBN7 to News18 India
- Build monthly reports regarding progress on different brands and we can take it a step forward.
Digital Executive
Bang In The middle
12.2015 - 06.2016
- Manage client expectations with regards to work and deliver the same
- Strategize and organize campaigns a month prior to execution
- Deliver monthly reports to clients on how are they performing on different digital platforms organically and also with paid promotions
- Capitalize on big events such as IPL or World Cup and curate campaigns to gauge more traction and engagement.
Business Executive
Everest Brand Solutions ( Sister concern of Redifusion Y&R )
12.2014 - 11.2015
- Initiating Briefs and handling the creative from execution till the release of Artwork
- Liaising with the client & the creative team to ensure the desired communication gets relayed to the consumers
- Involved in vendor-management & price negotiations.
Brand Associate
Blackpencil India (Sister concern of Leo Burnett)
06.2013 - 06.2014
- Conducted focus groups and other market research, gleaning insights into consumer behavior and preferences to ensure accurate targeting of advertising campaigns
- Liaising with the client & the creative team to ensure the desired communication gets relayed to the consumers
- Involved in vendor-management & price negotiations.
Education
Graduation -
Institute of Hotel Management( IHM ), Hyderabad
01.2013
Senior Secondary -
National Institute of Open Schooling
Class Xth -
Don Bosco School, Alaknanda
Skills
- Client relations
- Strategic planning
- Data analysis
- Team management
- Campaign management
- Market research
- Brand strategy
- Communication skills
- Vendor management
- Negotiation skills
- Adobe Photoshop
- Adobe Illustrator
- Corel Draw
- MS Powerpoint
- MS Excel
- MS Word
Personal Information
Date of Birth: 08/10/1989
Languages
- Hindi
- English
- Bengali
Affiliations
- Go out for a session of Football in my time-off
- Regularly attend the gym sessions
- Read books on personal development and Business Insights
Languages
Bengali
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
References
References available upon request.
Timeline
Operations Head – Account Management
Creativeland Asia
03.2023 - Current
Senior Director – Account Management
Dentsu Creative Impact
02.2020 - 02.2023
Brand Strategy Manager
R.K. Swamy BBDO
01.2018 - 02.2020
Business Manager
Everest Brand Solutions
06.2016 - 12.2017
Digital Executive
Bang In The middle
12.2015 - 06.2016
Business Executive
Everest Brand Solutions ( Sister concern of Redifusion Y&R )
12.2014 - 11.2015
Brand Associate
Blackpencil India (Sister concern of Leo Burnett)
06.2013 - 06.2014
Graduation -
Institute of Hotel Management( IHM ), Hyderabad
Senior Secondary -
National Institute of Open Schooling
Class Xth -
Don Bosco School, Alaknanda
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