Dynamic professional with 10 years of tenure at Euromonitor International, Kantar and Netscribes India Pvt. Ltd., specializing in consumer insights and business consulting across industries and geographies.
Project experience spans market sizing, competitor analysis, innovation studies and supply chain analysis, heavily involving client interaction and solutioning, team and vendor management, data analysis and reporting with insightful & actionable results towards client’s profitability.
Understanding the business problem from the business perspective, designing the research requirements as an optimum solution, end-to-end project management, data analysis, and reporting with insightful and actionable results towards the client's profitability.
Responsible for preparing research reports across industries and geographies, spanning primary and secondary research, and overseeing end-to-end projects for varied clients. Also, managing a team of 4 analysts.
Leading and managing end-to-end primary research projects, employing multiple methodologies to deliver actionable insights for clients. Responsibilities include overseeing the design and execution of surveys, sample planning, coordinating fieldwork, and ensuring high-quality data analysis, along with maintaining collaborations with cross-functional teams to ensure seamless project delivery.
Responsible for the execution of technical projects, such as technology assessment, competitor benchmarking, market assessments, strategic and competitive intelligence analysis, and investment opportunity analysis.
Involved with project execution according to the project plan, organizing, analyzing, synthesizing, and summarizing data and information using appropriate analytical methodologies and framework, internal project communication, achieving project milestones, and delivering quality output.
Consumer Insights
Survey Administration
Questionnaire design
Market Research
Business Consulting
Market Sizing
Business presentation
Client Engagement
Client Requirements Assessment
Go-to-Market Strategies