Prudhvi Kakarlapudi

Product Analyst

Junglee Games

12.2021 - Current

Own end-to-end product analytics, driving key business KPIs such as conversion rate, retention, and engagement through data-backed insights and experimentation.
Lead the analyst team within the product POD, ensuring data alignment with product and business goals.
Led the analytics and performance tracking for major product feature launches, including Tournaments and PS Apps, ensuring successful rollouts through data-informed decisions.
Designed and executed A/B tests to evaluate product hypotheses, with insights driving iterative improvements in feature usability and effectiveness.
Conducted impact analysis post-feature release to measure success against KPIs such as user adoption, engagement, and revenue uplift.
Write complex SQL queries to extract, analyze, and interpret large datasets, enabling deep dives into user behavior and feature performance.
Validate and correct the data instrumentation with the Engineering team. Also have automated alerts for key KPIs.
Act as the single point of contact (SPOC) on the product side for all Product Marketing Management (PMM) campaigns, ensuring accurate tracking, reporting, and performance attribution.
Power user of the in-house CRM tool, leveraging it to create customer segments, drive lifecycle campaigns, and improve user personalization strategies.
Performed in-depth Root Cause Analyses (RCA) to identify key issues in product performance, customer drop-offs, or data anomalies, enabling faster resolution and product stability.