Summary
Overview
Work History
Education
Skills
Certification
Projects
Timeline
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Pruthvi M

Summary

Dynamic and results-driven professional with a proven track record of effectively leading and executing complex projects and initiatives. Skilled in driving cross-functional teams towards strategic objectives and delivering measurable results within scope, timeline, and budget constraints. With expertise in digital marketing, paid advertising, program management, growth marketing, retention, and e-commerce, I bring a relentless focus on achieving goals. I am eager to apply my skills and contribute to a forward-thinking organization's success.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Junior Manager

Paytm
06.2022 - Current
  • Enhanced app impression share by 7-12% MOM through strategic calendar planning for impact properties to assess their effect on business outcomes and optimizing traffic allocation in the process.
  • Capitalized on emerging trends to boost campaign performance by monitoring & optimizing burn. Leaned more towards A/B experimentation to weigh up options.
  • Collaborated with other categories to gain more traffic and seek opportunity to cross-sell products by giving out deals rather the traditional cashback efficiently reducing the burn and increasing the ROI.
  • Ushered in WhatsApp marketing, first of it's kind in fintech industry. With aim to increase market share by 10% and maintain steady ROI by end of FY 2023-24.
  • Liaisons with the product team to execute new features & fix errors on the app helped scale new heights of fintech. Progressive learnings were tracked and helped build model to efficiencies.
  • Formulated an SOP & trained agents to reduce the volume of CST tickets which saw a good response with a steady dip of 65% week on week.
  • Innovated growth marketing strategies to captivate and retain users, ensuring exponential revenue growth and effective churn management. Leveraged a dynamic blend of tactics including captivating content marketing, engaging gamification elements, and viral campaigns to drive user acquisition and fortify retention rates.

Associate Site Merchandiser

Amazon.in
10.2021 - 05.2022
  • Charted customer journeys, focused on the pain points, aiming to reduce the average touch points via ads programs, search queries, push notifications etc. and built on and improved metrics such as impressions, cart abandonment rate, unique users and attributed GMS.
  • Collaborated as a team member in the successful launch of a new season for a designer boutique, with the goal of redefining designer fashion in India. Played a key role in building brand equity by translating the creative visions of India's leading haute couture designers into affordable designer wear, resulting in a positive reception from Tier-1 cities within a brief timeframe.

Sr. Operation Executive

Flipkart Internet Pvt Ltd
09.2019 - 10.2021
  • Guided the team in operations to achieve remarkable traffic and gain extra leverage with 97% success rate in PBO.
  • Enabled revenue generation by pursuing brands to fund for ads, and assist them in capitalizing on market opportunities.
  • Identified opportunities in growth lever such as NCEMIs, Exchange offers, PBOs & targeted offers to improve business process flows and overall departmental productivity.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.

CS Trainer

Infosys Ltd
09.2017 - 09.2019

Education

Bachelor's of Business Management - E-Banking & Commerce

Department of Commerce, Manipal University
Manipal
07.2017

MBA - Data Science & Business Analytics

PESIT University
Bangalore
06.2024

Skills

  • E-commerce Marketing
  • App Store Optimization
  • Stakeholder management
  • Project Management
  • Campaign Management
  • Training and Development
  • Budget Forecasting
  • Cross-departmental Alignment
  • Digital Marketing
  • Social Media Marketing
  • Business Development
  • Market Analysis
  • Search Engine Optimization

Certification

  • Google Digital Marketing & E-commerce Professional Certificate

Projects

The A/B testings: Sep 2022 - Current

  • A new approach to test the features before rolling it out to the entire cohort. The tests and experiments yielded surprising results with a decent outcomes.
  • Simple tests such as knowing the affluence between 'Cashback vs Points', 'Wallet vs Sub-wallets', 'Personalized vs Non-personalized texts' & comparisons with the persona rankings to build an efficient model.

Sub-Wallets: Aug 2022 - Nov 2023

  • The evolving lifestyles encouraged us to think out of the box and pick use cases where transactions are seamless via respective wallets.
  • The project brought in an unexpected response, it cut out the cost-bearing elements of transactions for the team & influenced the expenditure behavior.

Content Distribution: June 2022 - Dec 2022

  • The idea is to put more effort into sharing the content with known and unknown audiences to educate on the services offered and tackle the prenotion of the product.
  • The exercise brought in an additional impression and traffic via digital magazines. The overall impression share exceeded by 2.5 Mn compared to the 1.5 Mn benchmark.

Search Engine Optimization (SEO): January 2022 - March 2022

Augmented Reality in Retail: July 2021 - October 2021

Prexo Reassess: April 2021 - March 2022

Targeted Offers: July 2020 - October 2021

Buying Guide Program: October 2019 - December 2019


Timeline

Junior Manager

Paytm
06.2022 - Current

Associate Site Merchandiser

Amazon.in
10.2021 - 05.2022

Sr. Operation Executive

Flipkart Internet Pvt Ltd
09.2019 - 10.2021

CS Trainer

Infosys Ltd
09.2017 - 09.2019

Bachelor's of Business Management - E-Banking & Commerce

Department of Commerce, Manipal University

MBA - Data Science & Business Analytics

PESIT University

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Pruthvi M