Summary
Overview
Work History
Education
Skills
Accomplishments
Language Proficiency
Timeline
PROFILE
CORE COMPETENCIES
Academic Qualifications
Personal Details
Generic

PS Gopinathan

Chennai

Summary

Dynamic professional with over 15 years of experience in the automotive industry, specializing in channel sales, sales planning, dealer support, and digital marketing. Proven track record in enhancing dealer management systems and driving effective dealer-level activities, complemented by an MBA from Bharathiyar University in Coimbatore. Recognized as a strong leader and adept problem-solver, committed to optimizing operations to reduce costs and enhance organizational efficiency. Expertise in independent decision-making and sound judgment consistently contributes to achieving company objectives and fostering growth.

Overview

17
17
years of professional experience

Work History

Managing Director

HORUS AUTOMOTIVES PVT LTD
06.2017 - 03.2025
  • Retail Target fixing and support the team to achieve it.
  • Handling Corporate Clients, Promotional Voucher Preparation, Interceding with the Budget.
  • Ensure Month on Month Achievement
  • Record break of 12% Conversion in sales leads through social Media Campaign.
  • Improved the Marketing Project successfully to 100% Display of all Products in all Outlets.
  • Done Micro Level Management and solved the issues of the Dealer by Dealer.
  • Co-ordination with ASMs
  • Daily Industry Monitoring Vs Marke share
  • Integrated reports generation and analyzing purchase/sales/inventory reports.
  • Market Integrated Analysis
  • Tiruchirappalli, Madurai and Karur
  • Successfully conducted Activities with Vendor involvement.
  • Demo Vehicle Activity.
  • Maintaining cardinal relationship with RWA (Residential Welfare Association).
  • Retail Forecast for N+1/N+2 Months with Industry Trend and Market Share (Last year & Last Month Check)
  • Ageing Stock Analysis
  • Managing Channel Partners, Directing the conceptualization & implementation of competitive strategies of Horus Automotives for generating sales.
  • Handling the Customer Complaints through the CS Team and the Dealership Team both Sales/Service/ within and resolving it with the timeline not more than 3 Days.
  • Handled ATL/BTL Marketing Activities with dealership in respective markets
  • Hoarding Plan along with Dealers
  • Identifying dealers market sales and service potential and procuring orders as per the forecast
  • Expanding the channel business and maintaining efficient relationships with existing partners to enhance profitability of business operations - Appointed 2 Dealerships.
  • Accomplishment of overall revenue profit targets in the assigned region.
  • Mapping potential business avenues for developing networks with an effective ambience, investment in adherence to the visual merchandising policies;
  • Managing the ambience such as showroom display structure with INSIDE & OUTSIDE Branding linked with product promotion and focus product lines aligned with the Network Dept.
  • DMS (Dealer Management System)
  • Roles and Responsibilities:
  • Entirely developed the Screens for Sales Specs
  • Specialized in Enquiry Management System
  • Specialized in developing Dealer Process - Process Modules
  • Retail Forecast for N+1/N+2 Months with Industry Trend and Market Share (Last year & Last Month Check)
  • Inside Branding Concepts
  • Roles and Responsibilities:
  • 100% Display of all Products and Services in all Outlets
  • Derive the Display concept Model for all outlets
  • Enquiry Management System
  • Roles and Responsibilities:
  • To ensure 200% EMS Ratio – Dealer by Dealer
  • Expertise in handling Leakage Analysis with Drop down box in Final remarks by Dealer Sales Representatives
  • Monthly reports to Management on Weekly achievement of Enquiry Progress
  • Proficient in bringing aligning Digital & Showroom enquiries
  • KPAs as Network Manager - South Zone (7 Years):
  • Roles and Responsibilities:
  • Handled South & North Zone Channel Partners, Appointed 2 Dealerships in TN.
  • 100% achievement of Targets with consecutive growth - in South Zone over all Sales and services.

Project Executer of Shipping Container Project

Bhart Heavy Electrical Limited (BHEL)
01.2021 - 12.2021
  • Assisted the Project lead (GM-NGA) in expose on Shipping Container Business, its types, Insight of business with respect to BHEL, Manufacturing process and facility planning for 10000 containers yearly from CONCOR of INDIA, global regulation approvals
  • Assisted the souring team on identifying various component manufacturer and covert them to vendor.
  • Assisted the vendor in approval of components based on design and regulation.
  • Transportation of components.
  • Assisted the production team on prototype manufacturer as vendor for painting of Shipping Container and successfully done the paintjob for Container 22 feet spl. Container
  • Assisted the engineering and production team on prototype manufacturer facility.
  • Assisted the production team on evaluating the prototype manufacturing facility.
  • Assisted the Engineering Team in conducting Inhouse Component test.
  • Assisted the Engineering team in approval of Container form Lloyds and ABS.
  • Key performance Areas:
  • KPAs as Project Executor – Third Party (awarded through auction) collaborating with BHEL New Growth Area.
  • Roles and Responsibilities held:
  • On Planning:
  • On Sourcing:
  • On Prototype Manufacturing:

Project Executer of EBUS Project

Bhart Heavy Electrical Limited (BHEL)
06.2020 - 12.2021
  • Assisted the Project head (GM- NGA) on: Business of EBUS, Concept Bus building, Networks of business (sales and Services), Manufacturing of Components, inheritance of existing components, Make in INDIA concept manufacturing.
  • Assisted the planning team on Prototype manufacturing (Timeline, Vendor, Transportation, Homologation of EBUS, Approval of design through ICAT)
  • Assisted the planning team on identifying the component manufacturer around the world.
  • Assisted the Sourcing team in vendor ship management, import of components, price negotiation with manufacturer. And inventorying the components on the basis of the usage.
  • Assisted the design team in analyzing the real time huddle of the vehicle on road.
  • Assisted the design team on the features of the Vehicle to get competitive advantage over features at the same time assisted them on cost of Features to have price advantage.
  • Design of the front Facia of the future bus.
  • Assisted the design team on practicality of the usage (based on the market requirement).
  • Assisted the design team in inheriting the existing components of EBUS.
  • Assisted the design team on the design of Seats and its arrangement based on the models for different markets.
  • Assisted the design team in Color selection of the Ebus and its exposed components.
  • Assisted the souring team on identifying various component manufacturer and covert them to vendor.
  • Assisted the vendor in approval of components based on design and regulation.
  • Transportation of components.
  • Assisted the production team on prototype manufacturer as vendor for painting of EBUS and successfully done the paintjob for EBUS.
  • Assisted the engineering and production team on prototype manufacturer facility.
  • Assisted the production team on evaluating the prototype manufacturing facility.
  • Assisted the production team on Body building service provider identification and vendor conversion
  • Assisted the production team on manufacturing successfully a EBUS Prototype.
  • Assisted the Engineering Team in conducting Inhouse Component test, and on-road the usage test of prototype.
  • Assisted the Engineering team in Homologation and approval for manufacturing of EBUS.
  • Key performance Areas:
  • KPAs as Project Executer – Third Party (awarded through auction) collaborating with BHEL New Growth Area.
  • Roles and Responsibilities held:
  • On Planning:
  • On Design of Electric bus:
  • On Sourcing:
  • On Prototype Manufacturing:

Proprietor

CHELLAS YAMAHA
10.2014 - 12.2016
  • New product launch, sales of goods and services, lead creation, service promotion programmes, spare inventory, advertising and marketing, accounts, customer retention, customer care, general business management, and team handling of all departments of the business

Managing Director

GREEN MINE RETAIL.COM
04.2011 - 02.2014
  • Led the design team of the company's e-commerce platform, Conducted user research and usability testing to inform design decisions and improve the user experience. Collaborated with development teams to ensure designs were implemented accurately and efficiently. Sourcing products, quality control, lead-time management, marketing and advertising of the website, delivery team handling, and business strategy and development in new areas for service

Sales Manager

ICICI BANK LTD
12.2009 - 08.2010
  • Taking care of new savings and current accounts for the Trichy region, handling a sales force of about seven sales executives.

Business Development Manager

KOTAK SECURITIES LTD
03.2008 - 12.2009
  • Responsible for new Demat and trading accounts, Bringing in new high net worth individual traders into the system, and revenue generation.

Education

B.Sc. - CS

Bharathidasan University
01.2004

MBA - Marketing

Bharathiyar University
01.2008

Skills

  • Power BI Tool
  • EAT - Enquiry Analysis Tool
  • PMS – Project Management system
  • Operations management
  • Staff management
  • Quality assurance
  • Team collaboration
  • Client relationships
  • Business planning
  • Project management
  • Partnership development
  • Negotiation
  • New business launch
  • Organizational development
  • Revenue growth
  • Investor relations
  • Innovation management
  • Teamwork and collaboration
  • Business growth initiatives
  • Performance evaluation and monitoring
  • Customer retention
  • Business forecasting
  • Performance evaluations
  • Sales strategies

Accomplishments

  • As the Managing Director of Horus Automotives Pvt Ltd, I have instrumental in Initiating and growing a new auto detailing business in Tiruchirapalli, Madurai and Karur. My efforts a led us to a significant increase in annual turnover, reaching Rupees 3 crore by 4th Quarter in all outlets.
  • As Project Executer for Bharat Heavy Electrical Limited (Indian Govt Entity) in Electric Bus development from the Department of New growth Area.
  • As Project Executer for Bharat Heavy Electrical Limited (Indian Govt Entity) in Shipping Container Project from the Department of New growth Area.
  • As the owner of Chellas Yamaha we bought a sick dealership (average monthly sales – 1 motorcycle) and grew it to consistent sales figure of 40 numbers of motorcycles per month.
  • Launched the India’s first Online super shop retailing groceries, Vegetables, Fruits focusing on Chennai region. Since I Initiated this way advance time, I gained the position of business monopoly in retail Business through online at that time.

Language Proficiency

English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Hindi
Elementary (A2)

Timeline

Project Executer of Shipping Container Project

Bhart Heavy Electrical Limited (BHEL)
01.2021 - 12.2021

Project Executer of EBUS Project

Bhart Heavy Electrical Limited (BHEL)
06.2020 - 12.2021

Managing Director

HORUS AUTOMOTIVES PVT LTD
06.2017 - 03.2025

Proprietor

CHELLAS YAMAHA
10.2014 - 12.2016

Managing Director

GREEN MINE RETAIL.COM
04.2011 - 02.2014

Sales Manager

ICICI BANK LTD
12.2009 - 08.2010

Business Development Manager

KOTAK SECURITIES LTD
03.2008 - 12.2009

MBA - Marketing

Bharathiyar University

B.Sc. - CS

Bharathidasan University

PROFILE

  • Competent professional with nearly 15 years of experience in achieving business growth objectives by investigating new business opportunities and maximizing the competitive strength for long term success.
  • Skilled in Channel Sales, Leakage and Gap Analysis Comparing with Industry sales. Area-wise Gap Analysis. Model wise Gap Analysis.
  • Market Share Analysis. Proficient in analysis the Gap between Industry and the Retails.
  • Proficient in handling Institutional Sales for Corporate.
  • Exposure in maintaining cordial relationship with Dealer Management, Management Interaction, External and Internal Stakeholders, ensuring quality and service norms to achieve customer satisfaction and business retention.
  • BTL (Below the Line Activities) More specialized in handling the Below the Line Activities & ATL (Above the Line Activities) – Digital Marketing, Entire Co-ordination.
  • Successfully Organized Digital Marketing Campaigns and Inside Branding for New Models
  • Guest Lecture Experience @ CIMAT – Coimbatore, Alagappa University, Shivani Engineering college, Hallmark School of business on Sales/Marketing /Scope of Automotive industry/ Young Entrepreneur’s Insight Topics
  • Possess good interpersonal and negotiation skills which demonstrate self-motivation, creativity & initiative to achieve personal & corporate goals.

CORE COMPETENCIES

  • Business Planning
  • Enquiry Management System
  • Dealer Management System
  • Digital Marketing
  • Joint Promotional Activity
  • Sales Force Automation
  • Project Management.
  • Vehicle Design Inheritance.
  • Prototype manufacturing.
  • New product development.
  • Vendor Management.

Academic Qualifications

  • MBA- Marketing) from Bharathiyar University Coimbatore on 2008
  • B.Sc. (CS) from Bharathidasan University Tiruchirappalli on 2004

Personal Details

  • Date of Birth: 12th June 1983
  • Address: Thoraipakkam, Chennai 600096

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PS Gopinathan