Senior Data Analyst with over 10 years of experience in data analytics, reporting, and business insights. Proven expertise in transforming complex datasets into strategic insights that drive decision-making and operational efficiency. Skilled in SQL, Python, Power BI, and Excel, with a strong background in campaign analysis, CRM management, and social media analytics. Recognized for building intuitive dashboards, optimizing reporting processes, and delivering actionable recommendations across industries.
Led data management and reporting processes, ensuring accurate and actionable insights.
• Oversaw CRM management, CRM reports, and FRT management, streamlining operations.
• Delivered dashboards, reports, and stakeholder presentations using Excel, Power BI, and statistical analysis.
• Conducted campaign analysis, keyword assessments, and social footprint tracking.
• Maintained data dictionaries and data integrity for informed business decisions.
Translate complex data into strategic stories that drive decisions, spark innovation, and deliver measurable impact.
• Leverage Python, AI, and Power BI to uncover insights, streamline workflows, and build intuitive dashboards for leadership.
• Redesign reporting processes and develop advanced text analytics models to decode customer sentiment.
• Utilize social intelligence tools like Simplify360 to monitor brand performance and extract actionable insights.
• Focus on the 'why' behind the numbers—communicating insights clearly and building trust with stakeholders.
• Ensure data accessibility and impact across teams, fostering data-driven decision-making.
Collected, cleaned, and validated data from multiple sources to ensure accuracy and consistency.
• Analyzed large datasets to identify patterns, trends, and actionable insights.
• Built interactive dashboards and reports using Power BI and Excel.
• Performed statistical analysis and modeling to support business decision-making.
• Automated recurring reports, reducing time and minimizing manual errors.
• Provided ROI analysis and campaign performance reporting to leadership.
• Collaborated with cross-functional teams to define KPIs and success metrics.
Analyzed and cleansed social media datasets, managed profiles, and prepared keyword assessments.
• Delivered campaign analysis, social footprint insights, and competitor reports.
• Created Excel and PowerPoint reports with actionable insights.
• Handled clients (face-to-face and online), ensuring accurate reporting and business development strategies.
Data Analysis, Data Analytics, Data Mining, Data Cleaning
SQL, Python, Microsoft Power BI, Advanced Excel (Pivots, Macros), PowerPoint
Google Analytics, Business Insights, Business Strategy, Market Research
CRM Management, Dashboard Metrics, Data Pipelines
Social Media Analytics, Social Media Marketing, Social Media Measurement
Leadership, Team Management, Communication, Strategic Planning
International Marketing Sunway University Malaysia