Pradeep Raghav

• Setting up measurement framework to drive ROI of marketing communication
• Leading podcast demand creation business for Spotify
• Music marketing to drive artist engagement and driving fandom for spotify
• Setting up playbooks to establish best practices on media usage for smaller and medium campaign
• Strategy to drive growth of premium users at Spotify

• AOR lead for Airtel India, managing overall media spends in tune of INR 200 Cr.
• Spearheading key digital transformation and learning projects for Airtel India including transitioning into web 3.O, playbooks to use emerging OTTs for priority markets, playbook to use short video platforms and using digital marketing in cookieless world.
• Leading overall strategy and planning for Annual operating plans and key campaigns for Airtel.
• Creating and supervising best practices for using DMP/DSPs, BAV, AI based bidding tools for effective digital implementation.
• Creating Integrated marketing framework using cross screen planning tools for efficient budget distribution amongst TV and Digital and further budget distribution amongst Online Video Platforms.
• Created measurement framework for client using MMM modelling, ADH Brandometer, Nielsen DAR and BLS.
• Part of WPP Client leadership team in India

• Love Matters is a global program providing information on relationships, sex and love.
• I consult with the founders to create content for their website which is digital friendly
• Help them to manage their website, social media channels and expand their reach through media initiatives and partnerships

• Set up a team of 20 creative, media and insights professionals at Ministry of Health and family welfares, GOI to run COVID WAR ROOM lead by Jt. Secretary. Mr lav Agarwal
• Worked with BMGF to create monthly program to create content for social media channels, website, news publications etc to educate people about vaccination and fight myths about COVID
• Worked with creative agencies for website management, content and video creations for social media channels

• Responsible for new business (Digital) pitches for Wavemaker North.
• Partnering with Internal stake holders like Content, Creative, Offline teams and External Stakeholders like Media Houses and Tech Companies to devise solutions for New and Existing Clients.
• Working with existing clients to help them use Digital Media to achieve business Goals
• Working on AOPs and Strategic Solutions (Data & Tech)
• Performance playbook for Automobile clients in partnership with Facebook

Cluster lead- Hero MotoCorp, Pernod Ricard India, AkzoNobel India, Max Bupa Insurance, Nokia, Policy Bazar, ITC

● Created Annual Operating Plans, developed Media Partnerships and maintained relations with multiple complex and high priority Clients at Wavemaker

● Digital Media Design and Strategy for clients with Digital Media and Content investment in tunes of $20 Mn. In

● Display Media planning including Reach and Frequency planning, Programmatic, buy, Unified Reach, Retargeting to drive results

● Improved productivity while reducing human intervention and adopting processes like Dashboards for reporting, Playbooks for Billing and SOPs with clients

● Optimize campaigns using data and analytics.

● Owned marketing budgets for clients in in tune of 50-100 Crs

● Execution of complex campaigns which involved planning, execution and Implementation

• Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments
• Negotiated rates with media sales companies.
• Monitored buying strategies.
• Coordinated launch of media campaigns with marketing, communications and sales departments
• Developed social media and Non-Biddable Media campaigns to maximize sales of newly released SAAS Products

● Account Lead- Google India

● Created, Conceptualized and Launched some of the most success-full campaigns of Google in India

● Coordinated with 4-5 agencies based out of different timezones to deliver Client Delight

● Google India gave Agency team 10/10 rating for strategic inputs and impeccable delivery of campaigns

● Coordinated and orchestrated campaigns with essence for Google India

● Created best in class reporting format for Google India

● Created processes and complex project management deliver complex campaigns with more than 1000 creative ad units and 4 agencies managing the campaigns from different timezones

Won client delight Award

• ● Key clients Handled- Yamaha, Hitachi, Carrier Midea, Incredible India, Suzlon
• ● Successfully executed launch of two Scooters from Yamaha Motor India. Yamaha Ray Z became largest selling product from Yamaha till date.
• ● Revamped corporate website of Yamaha Motor India. Developed Microsites of Yamaha Ray and Yamaha Ray Z, Experion Developers
• ● Managing Social Media Platform of Yamaha Motor India- Facebook, YouTube and Twitter.
• ● Successfully Managed Digital Campaigns of Carrier Midea India,Hitachi Air- conditioners, Yamaha Ray Z, Suzlon, Jagran .
• ● New Client acquisition in form of Experion Developers India and Bata India.
• ● Successfully management Online Reputation of Suzlon during worst every crisis faced by the brand during CDR Process.

• Developed Integrated Marketing Communication, starting with repositioning the IDBI Bank Corporate Brand Image and dovetailing the Brand Vision into various products
• Developed brand and advertising strategy in liaison with advertising agency to achieve pre-defined communication and business objectives
• Developed Social Media strategy of IDBI Bank in 2009, which resulted in IDBI Bank becoming most social bank back in 2009.
• Developed lead management eco system in the Bank to reduce TAT of lead response from 7 days to 4 hours.

● Lead computerization and digitization of Alwar Office of Commercial taxes department

● Managing 2000 cases under judicial area of Commercial Taxes Officers

● Helping in assessment of cases every year as per Government Rules and Guidelines.

● Understanding business run by SMEs and helping them come under ambit of Government exemptions and schemes.

Assisted Commercial Taxes Officer in controlling tax evasion with help of digital tools available with Department