Summary
Overview
Work History
Education
Skills
Timeline
Generic
P Suman Kumar

P Suman Kumar

Hyderabad

Summary

A results-driven Sales and Marketing professional with over 8 years of experience in creating and implementing successful Marketing & Sales strategies. Proven ability to develop and execute Marketing plans that increase brand awareness, generate leads and drive Revenue growth. Excellent communication and leadership skills with the ability to manage cross-functional teams to achieve common goals.

Overview

14
14
years of professional experience

Work History

Marketing Consultant - Freelance

SemesterPrep
06.2023 - Current
  • Launched successful offline and online marketing campaigns on Whatsapp and other social media channels resulting in an average of 50 Daily New user downloads on SemesterPrep Platform
  • Achieved client vision of conversion of Free Users into Paid Subscribers with 10% conversion of total Users as on September end
  • Recruited, Trained and Managed a team of 6 Executives across various locations in Telangana and AP
  • Established a strong network of 50+ Campus Ambassadors across various Engineering Colleges in Telangana and AP
  • Established and maintained strategic partnerships with Various Engineering colleges in the regions assigned, expanding the company's reach and influence



Category Lead - Campus Partnerships

Unacademy
02.2022 - 03.2023
  • Responsible for the Offline Marketing and Sales of Unacademy Courses among the students in Telangana, Coimbatore and Calicut. Planning and execution of Marcom activities in the Assigned Regions for increasing the traffic and engagement on the UA platform
  • Led and managed a team of 10 Executives. Track and reported Executive wise performance to senior management, providing insights and recommendations for improvement
  • Prospected and acquired new Campus Partnerships by signing Non Commercial MoUs widening the opportunities to increase the Offline visibility of Unacademy and building the lead pipeline
  • Conducted an extensive survey on the TAM and growth opportunities available in Offline market leading to the opening of Unacademy Offline Center in Hyderabad
  • Collaborated with departments involved such as Product Development, Operations and Inside Sales Team to ensure a seamless customer experience and alignment of Offline marketing and sales efforts with overall business goals
  • Maintained strong relationships with key customers. Understand their needs and preferences to ensure high levels of customer satisfaction and retention
  • Provided training and support to the team, helping them improve their selling skills and product knowledge
  • Played a crucial role in planning and execution of an extensive offline promotional campaign for the launch of Unacademy Offline Center
  • Closed Service level Agreement worth 10 Lakhs with GITAM University achieving 10% of the total assigned target
  • Partnered with 30+ Institutions across Telangana, Tamil Nadu & Kerala, highest number of Non Commercial MoUs signed
  • Achieved 8000+ New Learners onboarded on Unacademy App for GATE goal, highest from single Traction Activity

Centre Manager

T.I.M.E. Pvt Ltd
02.2021 - 02.2022
  • Reponsible for the Reopening of T.I.M.E. Kukatpally and Madhapur center after the Covid Lockdown, achieving the revenue and enrolments targets
  • Managed team of 10 sales counselors/representatives, providing training and support to ensure their success in achieving sales targets
  • Developed and Implemented marketing and sales strategies to increase revenue and market share, including identifying new business opportunities and establishing relationships with key customers
  • Analyze sales data and provide regular reports to senior management on performance, trends, and opportunities for improvement
  • Oversee daily operations of sales office, including managing budgets, forecasting sales, and ensuring customer satisfaction
  • Coordinate with other departments including marketing and operations, to ensure alignment and support of overall business goals
  • Added Study Abroad courses like GRE and GMAT. School level courses like IIT Foundation, IIT JEE, EAMCET and IPM to offerings increasing sales opportunities
  • Launched Offline 4 EAMCET Crash Batches with the total strength of 120 students achieving 120% of the assigned enrolments target
  • Launched Offline CAT and Bank batches at Kukatpally center with the total batch strength of 60 students, highest among the centers in Hyderabad
  • Generated a revenue of 1.8 Cr by February 2022, achieving 90% of the yearly target assigned

Deputy Manager - Marketing & Sales

T.I.M.E. Pvt Ltd
05.2015 - 02.2021
  • Managed a High performing team of 5 Executives providing Training and support to achieve individual and team targets
  • Developed and implemented marketing strategies to use for launches, branding campaigns and promotions to support the T.I.M.E. Centers in Hyderabad and Franchises in Vishakapatnam achieve their Enrolment and Revenue targets
  • Worked on data-backed content and developed Marketing and Sales Strategies to be customized for different Centers to support them achieve their enrolment/admission and revenue targets
  • Supported the daily operations of the underperforming Centers by assisting in Staff management, fee collection and Student counseling
  • Prospected and acquired Campus Partnerships to consistently achieve and exceed monthly Targets
  • Managed the marketing budgets, ensuring that expenditures are in line with the allocated resources and goals
  • Conducted market research, competitor analysis to identify new sales opportunities
  • Built and maintained strong relationships with key customers. Understand their needs and preferences to ensure high levels of customer satisfaction and retention
  • Maintained and managed an extensive Database of existing and potential customers
  • Conducted market research, competitor analysis to identify new sales opportunities
  • Gathered and analyzed customer feedback to identify areas for improvement and provide insights to the Senior Management
  • Prepared regular reports and updates for the senior management to analyze sales data to track performance against targets and Identify trends
  • Product training and evaluation of new Management Trainees & Interns
  • Well experienced in Counseling of College level and School level courses for students as well as parents
  • Closed Training Partnership deal with IIIT Basar, GITAM university, CMR Group and other Premier Institutions resulting in the addition of new Revenue generation avenues
  • Designed and started the IIT Foundation program at T.I.M.E. Schools in AY 2016-17. Handled the entire Sales cycle resulting in average revenue of 10 lakhs per Annum contributing to approximately 10% of overall number of IIT Foundation enrolments across India
  • Executed highest number of Promotional Events for CAT & Bank courses in Telangana & Rayalaseema region in AY 2017-18 resulting in doubling the CAT enrolments for Summer Crash Batches in Hyderabad centers
  • Executed highest number of Promotional Events for Bank courses in AY 2018-19 generating close to 10,000 leads, highest from a single traction activity

Technical Support Engineer

Nokia Siemens Networks
12.2009 - 07.2013
  • Vodafone Maintenance vehicle” operated by, for network complaints and repeater installations for Vodafone
  • Problem identification at customer location
  • Coordination with RF or Switch Team for rectification
  • Doing (Repeater) survey and coordination with team team during installation
  • RF IBS Site survey

Education

MBA - Marketing & Operations, Marketing

University of Hyderabad, School of Management Studies
Hyderabad
05.2015

B. Tech - Mechanical

Vidya Jyothi Institute of Technology
Hyderabad
05.2009

Skills

  • Category Management
  • Marketing
  • Team Leadership
  • Sales Strategies
  • Strategic Planning
  • Customer Relationship Management
  • Communication and Presentation
  • Negotiation and Closing
  • Budget Management
  • Market Analysis
  • Account Management
  • Training

Timeline

Marketing Consultant - Freelance

SemesterPrep
06.2023 - Current

Category Lead - Campus Partnerships

Unacademy
02.2022 - 03.2023

Centre Manager

T.I.M.E. Pvt Ltd
02.2021 - 02.2022

Deputy Manager - Marketing & Sales

T.I.M.E. Pvt Ltd
05.2015 - 02.2021

Technical Support Engineer

Nokia Siemens Networks
12.2009 - 07.2013

MBA - Marketing & Operations, Marketing

University of Hyderabad, School of Management Studies

B. Tech - Mechanical

Vidya Jyothi Institute of Technology

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