Hi, I’m
PATTAN MEHRAJKHAN
Sales Expertise in Traditional Trade FMCG
Summary
Dynamic career of 6.5 Years that reflects pioneering expertise and year on year success in business development, Key Account Management, Data Analytics, Merchandising, Team management and Coaching in the FMCG Domain. Seeking a position where I can use my extensive experience in a competitive sales environment in line with the organization objectives.
Overview
8
years of professional experience
3
Languages
2
years of post-secondary education
Work History
Colgate Palmolive India Limited
Senior Customer Development Executive
12.2024 - 02.2025
Job overview
- Handling stockists with a monthly turnover of around 3.5 crore per month by managing key Customers of different channels (WS and other retails channels)
- It Includes developing the growth strategies for the area and ensuring flawless execution
- Analyzing both internal and external data trends to identify the gaps and opportunities for business growth
- Developing winning teams on the ground and thereby driving the sales team towards the common goals
- Anticipating and solving the upcoming issues
- Planning the business numbers and cascading the same to the team and driving them through calendarised plans on a weekly basis thereby to ensure to meet the end goal
- Ensuring the profitability of the stakeholders with better ROI's by working on their Infra and GTM Models
- Coaching and mentoring the reportees and establishing relationship building with the team mates
Mars International India Pvt Ltd
Senior Sales Officer
11.2023 - 11.2024
Job overview
- Managed South Hyderabad territory with 11 salesmen and 2000 retail outlets
- Achieved monthly turnover of ₹65 lakhs by implementing effective sales strategies
- Launched Galaxy Flutes and Jewels NPD, attaining 40% market coverage in 3 weeks
- Conducted regular training sessions to improve team performance and adherence to Key Result Areas (KRAs)
- Developed and maintained strong relationships with distributors, ensuring a consistent supply chain and efficient operations
- Achieved consistently high annual sales targets by diligently monitoring progress and adjusting strategies as needed
- Optimized territory management practices to maximize efficiency in reaching potential clients within designated areas
Zydus Wellness Products Limited
Sales Officer
07.2022 - 10.2023
Job overview
- Handled one distribution point with an 8 DSR team in South Hyderabad, increasing sales by 12% over the previous year
- Maintained active sales contacts with assigned accounts, fostering open communication and capturing consistent revenue
- Closed infrastructure gaps for effective sales coverage and customer acquisition
- Ensured category availability and visibility according to the implementation plan, driving market engagement
- Coordinated across functions to reduce bottlenecks and lead time in the supply chain
Perfetti Van Melle India Pvt. Ltd
Distribution Sales Executive
10.2020 - 06.2022
Job overview
- Delivered on DB value and growth targets month over month, achieving brand-wise targets with an average monthly revenue of ₹45 lakhs
- Managed a salesforce of 10 people and 5 distributor partners, achieving 53% growth over LY'20 in 2021 and 35% growth over LY'21 in June YTD 2022
- Recognized as national best performer three times during tenure for exceptional sales performance
- Ensured quality market coverage through effective use of salesforce and distribution network
- Escalated and resolved customer issues promptly, maintaining high levels of customer satisfaction
Hindustan Coca-cola Beverages Pvt. Ltd
Sales Team Leader / Business Development Officer
05.2018 - 09.2020
Job overview
- Identified new business opportunities, including new market growth areas, trends, products, and services
- Enhanced team potential through regular guidance and sharing of success stories, improving overall productivity
- Successfully converted multiple outlets from competitors to Coca-Cola products
- Launched two energy drinks and two CSP flavors in the market, maintaining a constant share through effective numeric distribution tracking
- Coordinated and oversaw new product launches, successfully increasing market share for Monster Energy drink from 3% to 14% in 7 months
- Collaborated across functions for planning events and brand promotions, enhancing market presence
- Identified top-performing MGRs and recognized their achievements regularly
- Conducted reviews and coaching sessions for MGRs during and after market working
Kemin Industries Pvt. Ltd
Intern - Project Trainee
06.2017 - 07.2018
Job overview
- Conducted a customer satisfaction survey for the Ruminant department, covering 5 states and 24 cities
- Implemented survey recommendations, including changes in product packaging, regaining lost market share
Education
Balaji Institute of Telecom & ManagementPune
MBA from Sales & Marketing
05.2016 - 04.2018
Skills
Distributor Management
undefinedAccomplishments
- Highest 2 time NPD drive achiever in Mars International
- Employee of the Month, Perfetti Van Melle, 3 times (2021-2022)
- Train the Trainer mentor on road safety in HCCB (2020)
- Successfully launched Monster energy drink in Mumbai, increasing market share to 17% within 6 months.
- Created a highly effective new program that significantly improved operations in Mumbai, which was later adopted nationwide.
Timeline
Senior Customer Development Executive
Colgate Palmolive India Limited
12.2024 - 02.2025
Senior Sales Officer
Mars International India Pvt Ltd
11.2023 - 11.2024
Sales Officer
Zydus Wellness Products Limited
07.2022 - 10.2023
Distribution Sales Executive
Perfetti Van Melle India Pvt. Ltd
10.2020 - 06.2022
Sales Team Leader / Business Development Officer
Hindustan Coca-cola Beverages Pvt. Ltd
05.2018 - 09.2020
Intern - Project Trainee
Kemin Industries Pvt. Ltd
06.2017 - 07.2018
Balaji Institute of Telecom & Management
MBA from Sales & Marketing
05.2016 - 04.2018
Languages
English
Hindi
Telugu
Urdu
Awards
- Highest NPD growth Achiever in Mars International(Galaxy Flutes )
- Employee of the Month, 3 Times at Perfetti Van Melle (highest growth )
- Train the Trainer mentor on road safety, HCCB, 2020
- Successfully launched Monster energy drink, Mumbai, 17%, 6 months( NPD)
Personal Information
- Date of Birth: 07/25/95
- Marital Status: Married
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