Summary
Overview
Work History
Education
Skills
Timeline
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Puja Bothra

Associate Editor
Gurgaon

Summary

Responsibly cover the b2b media space, unravel the latest trends, and lead research teams. Be a catalyst to shape the future of work by creating thought leadership legacies of industry leaders. Have the flair to work on multiple projects at one time, manage crises calmly and possess the ability to design and amplify marketing projects.

Overview

25
25
years of professional experience

Work History

Associate Editor-Special Initiatives

Times Internet Limited
05.2022 - Current
  • Led the branded content strategy and played a key role in achieving 2X growth year-over-year.
  • Introduced new content formats and product innovations, boosting market penetration and client retention.
  • Aligned tactfully with clients' marketing teams, including SAP, LinkedIn, Aon, Coursera, Oracle, and more, in project execution.
  • Developed strong relationships with corporate communication teams, PR, HR Leadership, L&D heads, and other C-suite leaders.
  • Moderated interviews, roundtables, and panels for ETHRWorld and other verticals of ETB2B

Senior Content Lead

Times Internet Limited
10.2020 - 05.2022
  • Part of the founding team of ETHRWorld
  • Set up the best practices for the branded content team
  • Wrote feature stories, whitepapers, research reports, coffee-table books, planned publishing, and social-media amplifications.
  • Ideated, conceptualized, and executed IPs including Nextech, CHRO Annual Residential Conclave, Future Forward, Future Skills, and more.
  • Created successful content series such as WeTalkTalent, now in its 6th edition, Talent Mindset, and CHRO Club
  • Facilitate breaking movement stories by maintaining close contact with PR and industry leaders.

Senior Content Writer

HireXP
04.2020 - 08.2020
  • As the only content writer was responsible for creating content for the new websites of the startup.
  • Extensively worked on the product description for the manuals of HireXP Recruitment Software and Amara, an employee engagement chatbot.
  • Created high-quality and relevant thought leadership articles around EX and recruitment for Indian and foreign media, positioning HireXP as a leader in the industry.
  • Developed the website's resources section and updated it regularly with blogs and reports.

Lead Business Development and Content Solutions

HRKatha
07.2019 - 03.2020
  • Head of the editorial team for both print and digital media.
  • Managed the daily online news for HRKatha, which entailed writing everything from feature stories to news articles.
  • Was responsible for account development, cold calling, assessing client needs, and designing marketing solutions.
  • Managed account relationships, contract negotiations, sales, pricing, and billing.
  • Responsible for P&L, revenue, business development, client servicing, marketing, brand management, and communications.

Associate Editor

HRKatha
10.2018 - 07.2019
  • Filed daily stories covering the HR industry, comprising latest trends, movements, features, interviews, profiles, POV, and more.
  • Watched industry trends to break exclusive stories consistently.
  • Interacted with senior CHROs and CEOs of Fortune 500 companies.
  • Designed digital content assets such as HR Forecast- an annual digital magazine with interviews of CHROs.

Freelancer

Self Employed Web
04.2000 - 05.2018
  • Conducted motivational, leadership, and team-building workshops for professionals.
  • Implemented training programs quickly, efficiently, and with limited resources.
  • Was the in-house counsellor for teachers and parents at the Young Ladies High School.
  • Conducted Positive Parenting Sessions for parents in multiple schools in Mumbai.
  • Led group tutorial classes for high school students in Maths, Science, English, and Economics.

Education

Certified Course - Mindfulness and REBT

Udemy
Online
09-2018

Cambridge International Diploma For Teachers And T -

CIE (Cambridge International Examination)
Mumbai, India
07-2013

M. COM -

University of Mumbai
Mumbai
09-2010

Skills

Clear and professional communication

Media interviewing and moderating

HR management knowledge

Digital proficiency and branding

Critical thinking and problem solving

Client relationship management

Timeline

Associate Editor-Special Initiatives

Times Internet Limited
05.2022 - Current

Senior Content Lead

Times Internet Limited
10.2020 - 05.2022

Senior Content Writer

HireXP
04.2020 - 08.2020

Lead Business Development and Content Solutions

HRKatha
07.2019 - 03.2020

Associate Editor

HRKatha
10.2018 - 07.2019

Freelancer

Self Employed Web
04.2000 - 05.2018

Certified Course - Mindfulness and REBT

Udemy

Cambridge International Diploma For Teachers And T -

CIE (Cambridge International Examination)

M. COM -

University of Mumbai

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Puja BothraAssociate Editor