Summary
Overview
Work History
Education
Skills
Internship
Personal Information
Awards
Timeline
Generic
Puja Chauhan

Puja Chauhan

Mumbai

Summary

Result-oriented media marketing professional with over 13 years of experience in FMCG and consumer durable companies. My focus is on fostering sustainable business growth through data-driven solutions, audience research, and insights, enabling the development of media strategies based on solid data. I possess a keen business acumen and adaptability, underpinned by an in-depth understanding of media and market dynamics. I have had the privilege of managing some of India's largest advertisers, including Hindustan Unilever, and have worked across a diverse portfolio, spanning Home Care, Beauty & Wellbeing, and Nutrition. Currently, I am at the helm of overall planning and digital strategy for Hindustan Unilever. Beyond my professional pursuits, I am an avid traveler who delights in exploring new destinations, immersing myself in various cultures, and savoring diverse culinary experiences.

Overview

14
14
years of professional experience

Work History

Strategy Head

Mindshare
Mumbai
01.2015 - Current
  • Hindustan Unilever

Account Controller

Madison Media
Mumbai
01.2010 - 01.2014
  • Dish TV, Times Network, Piramal Group, Raymond

Education

Post Graduate - Advertising & Communication

12.2010

Skills

  • Integrated Media Solution
  • Business Analytics
  • Influencer marketing
  • Full Funnel Strategy
  • Performance Marketing
  • Strategy
  • Data-driven marketing
  • Comms Approach
  • Measurement Science
  • New media model
  • Client Management
  • Cross function relationship Management

Internship

05/01/2009, 07/31/2009, Starcom Media Vest, Entertainment Marketing Vertical, Start of my wide-eyed journey that helped understand first-hand client perspectives & challenges. With the objective to maximize impact in a limited budget.

Personal Information

Title: INTEGRATED MEDIA STRATEGIST

Awards

  • Won Cannes 2023 for Dove
  • Won in FOMA & FOMG for Dove
  • Cannes Shortlist - 2022
  • FOMA & FOMG- 2021,2019 & 2016
  • Smarties - 2021 & 2022
  • Effies- 2019
  • Emvies - 2014, 2015, 2016, 2017, 2018, 2019 & 2021

Timeline

Strategy Head

Mindshare
01.2015 - Current

Account Controller

Madison Media
01.2010 - 01.2014

Post Graduate - Advertising & Communication

Puja Chauhan