Result-oriented media marketing professional with over 13 years of experience in FMCG and consumer durable companies. My focus is on fostering sustainable business growth through data-driven solutions, audience research, and insights, enabling the development of media strategies based on solid data. I possess a keen business acumen and adaptability, underpinned by an in-depth understanding of media and market dynamics. I have had the privilege of managing some of India's largest advertisers, including Hindustan Unilever, and have worked across a diverse portfolio, spanning Home Care, Beauty & Wellbeing, and Nutrition. Currently, I am at the helm of overall planning and digital strategy for Hindustan Unilever. Beyond my professional pursuits, I am an avid traveler who delights in exploring new destinations, immersing myself in various cultures, and savoring diverse culinary experiences.
05/01/2009, 07/31/2009, Starcom Media Vest, Entertainment Marketing Vertical, Start of my wide-eyed journey that helped understand first-hand client perspectives & challenges. With the objective to maximize impact in a limited budget.
Title: INTEGRATED MEDIA STRATEGIST