Puja Gupta
Talent Brand Lead
Gurugram,HARYANA
Summary
CAREER SUMMARY
Strategic Manager with experience in leading and developing project Strategies to compliment business priorities. Strong history of devising precise and targeted marketing plans, managing costs, reviewing performance and driving change. Ability to translate marketing strategies through insightful campaigns. A strong believer in data-driven marketing approach. Forward-thinking leader with expertise in setting goals, quality standards and growth initiatives while leading quick and efficient attainment of objectives.
Overview
21
21
years of professional experience
4
4
years of post-secondary education
Work History
General Manager - Talent Brand
Accenture
, India
03.2016 - Current
- Positioned Accenture as the employer of choice among the recruit audience (students, working professionals, senior executives).
- Developed and executed marketing programs based on business priorities resulting in increased company exposure , attracting the right talent and reduced agency cost .
- Developed tailored marquee brand properties such as ThinkHERS | Career Reboot | Accenture Strategy Week | Accenture B-School Challenge to attract and engage with talent
- Developed engaging digital first marketing campaigns for increased engagement with the target audience.
- Planned and executed quarterly advertising campaigns for increased brand awareness , top of the mind recall and relevant resume inflow (Retargeting, Geofencing, Programmatic) Key Achievements Digital Candidate experience.
- Revamped the candidate touch points using new digital technologies like VR (communication, interview process, recruitment area).
- Monitored return on investment of online and social media marketing efforts . This helped bring down agency cost by 13 percent.
- Successfully launched offline and online talent targeting and marketing strategy.
- Partnered with the recruitment team to fulfill the hard-to-hire/ niche skill demands and helped them to reach the talent beyond job portals through innovative digital channels such programmatic, geofencing etc.
- Social Listening and research : Used social listening reports to identify trends and patters to monitor and optimize campaigns.
Manager – CORPORATE COMMUNICATIONS
Accenture
, India
01.2009 - 03.2016
- Responsible for external communications with an aim of increasing visibility in the market and complementing the sales efforts for the following: Management consulting | Talent & Organization Performance | Strategy | Resources | Products | Accenture Corporate (leadership profiling & Human Resources) | Business Process Outsourcing | Health & Public Services Key Achievements.
- Understood and addressed business , recruiting and engagement challenges through innovation and amplification of messages through social media and helped build brand differentiation and awareness scores in marketing and media.
- Crisis management communication.
- Initiated media round tables with existing/prospective clients.
- Gyan session ' with leadership team at media houses on relevant topics.
- Media byline series with key media houses.
- Partnerships with key industry associations and sub committees.
MANAGER – CORPORATE COMMUNICATIONS
Ernst & Young
10.2006 - 12.2008
- Responsible for both internal and external communications for the following service line and industry programmes with the aim of increasing the Share of Voice vis-à-vis competition.
- Transaction Advisory Services (TAS) service line | Telecom | Aviation | Power | Oil & Gas |Metals & mining Infrastructure |Entrepreneur Of The Year programme (EOY).
- Key Achievements.
- Entrepreneur Of the Year : Responsible for managing all the marketing and communications initiatives for the marquee program
- Editorial tie-ups with the print media for a regular column on M&A and deal tracker.
- Initiated a tie up with NDTV Profit for a half an hour programme every month on the M&A environment .
- Initiated a tie-up with Outlook Business for a handbook on P rivate Equity.
- Tied up with Business Today for the Annual Budget 2007 highlights.
- Worked on the crisis management communication for various industry programmes.
- Maintained a lead of over 25 percent over compete on a y-o-y basis.
SECURING CORPORATE SPONSORSHIPS
Florida Atlantic University
Boca Raton, USA, USA
12.2004 - 08.2005
- Identifying prospective clients by tracking advertising spent and corporate donations and following up for business.
- Closing deals with hotels for sponsorship of games and using there facilities for events.
MANAGER, CORPORATE COMMUNICATIONS
YES BANK
09.2005 - 10.2006
- Capitalized on carefully built media relations to enhance outreach and public image for the bank
- Planned and executed marketing strategies to support Retail & Business Banking divisions. .
- Initiated strategic alliances to build brand salience for YES Bank: Build event/marketing properties with well-known brands to create strong synergies with the YES Bank brand name.
- Initiated Market Research and integrate the results in a time–bound marketing plan for retail and business banking initiatives.
- Co-coordinated with various industry associations and government associations such as CII, FICCI, ASSOCHAM and Ministry of Agriculture
- Reputation management for the company through media.
SENIOR EXECUTIVE – CORPORATE
Amway India Enterprises
New Delhi
08.2002 - 04.2003
- Reputation management for the Company through media and key opinion makers in various geographical locations.
- Key member of the core team that was working towards repositioning Amway India as an FMCG company.
- Crisis management.
- Overall management of Amway India website - including layout, contents and features.
SENIOR ACCOUNTS EXECUTIVE
REDIFFUSION DY&R BRAND COMMUNICATIONS
New Delhi
03.1999 - 07.2002
- Assisting clients with Product Launch and Brand building through Media and Target customers.
- Played an instrumental role in understanding and studying the Indian market for Dell prior to the launch of the Company in India.
- Dell Brand building through Product launches, Media campaigns, Interview with senior Dell Executives, Press Conferences, Media junkets and Product reviews with distinguished publications.
- Coordinated Michael Dell's visit during Dell launch and set up meetings with Industry leaders, Chamber of Commerce, Bureaucracy and Media Telecom.
- Was a part of the core team that worked on the positioning and launch of the country's first private basic telephony services - TouchTel by the Bharti Group in Madhya Pradesh and Harayana.
- FMCG : Managed PR activities for the entire Gillette India portfolio, including personal grooming and oral care products, batteries and home appliances.
- Spearheaded the PR campaign for the FIFA World Cups Champions Trophy in India.
- Travel & Tourism: Launched an intense damage control exercise for the Nepal Tourism Board after the hijacking of the Boeing 747 in 2000, post the assassination of the Nepalese royal family in June 2001 and during the ongoing Maoist problem in Nepal.
- Developed strategies to re-build the lost ground for Nepal Tourism board amongst media, trade , industry opinion leaders and the Indian Government.
- Media & Entertainment: Played a key role in securing Nickelodeon as a client for Rediffusion and managed the media launch of the channel in India.
Education
Post Graduate Diploma - Public Relations
Indian Institute of Public Relations
01.1998 - 01.1999
Bachelor of Arts - Psychology
Delhi University
01.1995 - 01.1998
Skills
Branding
Timeline
General Manager - Talent Brand
Accenture
03.2016 - Current
Manager – CORPORATE COMMUNICATIONS
Accenture
01.2009 - 03.2016
MANAGER – CORPORATE COMMUNICATIONS
Ernst & Young
10.2006 - 12.2008
MANAGER, CORPORATE COMMUNICATIONS
YES BANK
09.2005 - 10.2006
SECURING CORPORATE SPONSORSHIPS
Florida Atlantic University
12.2004 - 08.2005
SENIOR EXECUTIVE – CORPORATE
Amway India Enterprises
08.2002 - 04.2003
SENIOR ACCOUNTS EXECUTIVE
REDIFFUSION DY&R BRAND COMMUNICATIONS
03.1999 - 07.2002
Post Graduate Diploma - Public Relations
Indian Institute of Public Relations
01.1998 - 01.1999
Bachelor of Arts - Psychology
Delhi University
01.1995 - 01.1998
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