With over 20 years of expertise, a dynamic and strategic approach to HR is brought to the table, translating business vision into powerful HR strategies that elevate productivity, profitability, growth, and employee engagement. As a proven HR Management Professional, I have led impactful HR programs that enhance employee engagement and deliver tangible financial returns in alignment with organisational objectives. Deep proficiency in business partnership, employee lifecycle management, organisation development, and performance management is dedicated to driving profitability and ensuring optimal resource utilisation. Business operations and delivery management background has equipped me with the skills to optimise processes and ensure efficient service delivery while nurturing strategic HR leadership capabilities. This unique blend allows for a combination of a deep understanding of business dynamics with a strong focus on empowering people, ultimately driving success across the organisation. Recognised for a disciplined & flexible problem solving approach that balances business goals with employee needs.
Overview
26
26
years of professional experience
8
8
years of post-secondary education
4
4
Certifications
Work History
Head - People Operations & Talent Management
Adaan Digital Solutions Pvt Ltd
5 2017 - Current
Responsible for end-to end HR operations and all aspects of HR development and management, including policies and procedures administration for 250+ employees
Communicated progress to the leadership team through periodic business reviews
Developed and implemented HR strategies and policies to align with organisational growth and future work trends
Conducted audits to ensure process integrity and effectiveness
Led seamless deployment and execution of end-to-end automated HRMS, streamlining operations and enhancing efficiency across organisation
Managed the appraisal process from expectation management to resolution & minimising escalations
Collaborated with leadership for strategic planning, implementing high-performing HR practices
Organised educational programs, devised evaluations, and supported continual learning
Executed and refined monthly performance pay strategies
Liaised and executed recognition and rewards programs to incentivise high performance and contributions
Provided ongoing support and resources to employees to reinforce learning, encourage skill application, and address performance challenges that resulted in job rotations and internal promotions
Enhanced & executed a talent acquisition strategy which was aligned with organisational goals
Directed selection protocols, educated hiring managers on impactful interviewing methods, and guaranteed favourable candidate journey during entire interview process
Oversaw candidate screening process, including resume review, phone screens, assessments, and interviews, to identify best-fit candidates for open positions
Strategised & monitored onboarding of new joinees to ensure a seamless and exceptional experience
Analysed recruitment metrics, including time-to-fill and cost-per-hire, to improve hiring efficiency and make data-driven decisions
Partnered with universities and educational schools to attract fresh talent cost-effectively
Designed and executed performance management system aligned with organisational goals, offering clear expectations, continuous feedback, and coaching
Redefined KRAs and KPIs for periodic discussions, setting quarterly OKRs
Applied PIPs for underperforming employees and identified training opportunities to support growth
Fostered positive organisational culture emphasising diversity, inclusivity, collaboration, innovation, and continuous improvement, aligning cultural norms with employee engagement objectives
Provided training and support to managers to help them effectively lead & gainfully engage their team
Facilitated work-life balance initiatives such as flexible arrangements, wellness & buddy programs, etc
Assessed employee satisfaction, identified areas of improvement, & tracked regular progress
Used data and technology to drive process innovation and improvement.
Achievements
Achieved remarkable 18% increase in employee engagement year-on-year
Fostered impactful collaborations with educational institutes, enhancing the talent pool while reducing overall costs by 15%
Maintained optimal attrition rates consistently, with an average between 5-6% across functions
Led initiatives that resulted in earning the esteemed Great Place to Work award (Apr’21-Mar’22)
Head Delivery & Fulfilment
GETIT Group
07.2013 - 07.2016
Successfully contributed to dual roles in HR and delivery/ fulfilment, demonstrating adeptness in both domains while ensuring seamless operations
Launched and directed call centre operations in Malaysia, handling recruitment, training, and team management
Worked with Aegis, Symphony, and SRG, managed relationships in India and Malaysia
Supervised comprehensive HR operations, including recruitment, training, goal setting, and performance management, to ensure efficiency and optimised headcount
Headed Askme's international division, which focused on service delivery, operations, and customer support
Oversaw website content moderation, vendor relations, CRM, and web support
Responsible for data analysis on performance and internal process audits & process reviews
Played crucial role in planning the e-commerce launch, developing comprehensive SOPs for merchant lifecycle, sourcing, inventory management, and engagement, among other duties
Achievements
Played an integral role in contributing to new product launch
Received appreciation letter for contribution to the successful launch of international project
Elevated agent's MOM performance between 5-7%
Sr. Manager Fulfilment & Delivery
Askme.com
10.2011 - 06.2013
Played a pivotal role in doubling inventory volumes and boosting featured ads sales for the classifieds project within 11 months, leading to additional responsibility of heading the Hot Deals project
Directed a team of over 300 FTEs and support staff across India in Customer Support and Telesales, overseeing P&L and enhancing operations through merchant conversion to featured/paid services, including sourcing, conversions, and engagement
Responsible for Pan India service delivery, operations, and customer support
Associated with technical, product, sales, CS & marketing teams
Handled internal process audits & process reviews
Created manuals and SOPs & sustained process excellence across functions for call centres, in-house & outsourced.
Achievements
Led initiatives to increase inventory volume by 30% for complementary ads and deal portals
Elevated featured ads sales by 10% in 8 months across stations (Delhi, Chennai, Bangalore, Kerala etc.)
Sr. Manager Operations
Webcel Solutions Pvt Ltd
12.2010 - 10.2011
Responsible for setting up process from scratch, starting from recruitment to on-the-job training
Attended and conducted customised subject training programs effectively
Responsible for ensuring a smooth transition of process from the US team to India team
Managed team of 50 FTEs and steered efforts across setting up new process for website development that included programming & design management for E-Commerce and informative/standard websites
Rendered high productivity with stringent quality parameters, ensuring customer support.
Sr. Manager Customer Support
GETIT Infoservices Pvt Ltd
10.2009 - 11.2010
Involved in taxonomy process for management of category, attributes, synonyms, keywords, and stop words for thousands of categories & sub categories
Operated listing population using automated methods, Pan India
Preserved quality of the database
Contributed to communication plans to assist customers in search performance
Worked with business heads to ensure better understanding of the taxonomy process, workflows, and implementation
Manager Customer Support
Adaan Digital Solutions Pvt Ltd
11.2005 - 10.2009
Managed multiple projects/ processes starting from transition time and ensured execution with high productivity across multiple processes with compact deadlines at all times
Handled 200+ sized team with support members and worked on multiple projects catering to leading brands in publishing across North America, Canada, UK, Ireland, and Australia
Executed diverse roles encompassing operational services, quality management, client management, and resource optimisation, alongside developing streamlined process manuals through coordination with technical, production, and finance teams
Expanded business revenue via upselling & delivered the best services with clear client communication
Directed people; responsible for motivating and developing groups and individuals to be ambassadors of quality performance by setting goals and working alongside others to achieve objectives.
Assistant Manager
Tourmart India Pvt Ltd
08.2004 - 11.2005
Worked with multiple corporate MNC accounts such as Embassies, HCL, EXL, J M Morgan, Ashok Leyland, Boeing India, Accenture, Mahindra & Mahindra, EID Parry & more
Responsible for client communication, account handling, post-sales service, business expansion from existing clients, and inter-departmental coordination with the production team
Aligned hiring & training.
Executive promoted to TL - Freeads
Connect Market Data Pvt Ltd
01.1998 - 01.2003
Supervised a team of 8-10 execs for perfect delivery & production of classifieds with the required quality
Derived the classifieds ad volumes in thousands every week.