Summary
Overview
Work History
Education
Skills
Timeline
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Puja Kumari

Head Of Sales
Gurugram

Summary

Sales & Business Development Leader with 12+ years’ experience in digital media, affiliate marketing, and client acquisition. Proven track record in revenue growth, key account management, and market expansion across BFSI, travel, e-commerce, and education sectors. Adept at forging strong agency & brand partnerships, leading high-performing teams, and deploying ROI-driven marketing solutions.

Overview

13
13
years of professional experience
1
1
Language

Work History

Head of Sales

Admitad Media Pvt. Ltd.
08.2018 - Current
  • Role: Lead sales, business development, and market expansion across North & South India for a global affiliate network.
  • Consistently exceeded revenue targets, achieving double-digit YoY growth.
  • Acquired 350+ clients: Musafir, TUI, EaseMyTrip, Kotak Bank, HDFC Bank, Koovs, Stalkbuylove.
  • Forged partnerships with agencies: Resultrix, Convonix, Mediacom, Maxus, OMD, Havas, Isobar, ensuring recurring business.
  • Expanded footprint in South India by opening new client verticals and partnerships.
  • Mentored sales teams, improving productivity by 20% via structured training and pipeline reviews.
  • Delivered high-impact pitches to medium & large agencies, securing multi-year deals.
  • Strengthened client retention and renewals with customized performance-driven solutions.
  • Career Progression:
  • North Sales Head (Dec 2019 – Apr 2021): Owned P&L for North & South India, expanded client portfolio by 30%.
  • Sr. Manager – Advertiser (Aug 2018 – Dec 2019): Focused on advertiser acquisition, key account growth & competitor monitoring.

Manager – Business Development

IcubesWire
09.2016 - 06.2018
  • Built recurring business through agency partnerships; pitched and closed deals with medium-sized agencies.
  • Developed tailored business proposals aligned with market trends and client objectives.
  • Strengthened agency & client relationships, contributing to steady revenue growth.

Sr. Manager – Agency & Direct Clients

3.14 Digital
07.2015 - 04.2016
  • Managed branding & performance campaigns across BFSI, education & e-commerce sectors.
  • Supported start-ups with digital campaigns, webinars & social media initiatives.
  • Designed integrated campaigns (email, mobile, web), enhancing lead generation.

Asst. Manager – Agency Sales

mFinite Marketing Solutions
07.2013 - 07.2015
  • Handled branding & performance campaigns for BFSI, education & e-commerce clients.
  • Negotiated and closed media agreements, ensuring campaign ROI.
  • Managed publisher relationships and optimized distribution networks.

Asst. Manager – Business Development

Adsizzler Media Solutions
09.2012 - 06.2013
  • Executed affiliate campaigns (CPA, CPC, CPO, CPV), expanding publisher base.
  • Converted new clients and delivered profitability from multiple campaigns.
  • Managed affiliate & email marketing to achieve organizational goals.

Education

B.Tech. - Electronics & Communication Engineering

RCERT College, Nagpur University
01.2012

Skills

  • Business Development

  • Revenue Growth

  • Digital & Affiliate Marketing (CPA, CPC, CPO, CPV)

  • Key Account & Agency Management

  • Analytics & Tracking: Google Analytics, AppsFlyer, Branch, Trackier, Affise

  • Affiliate Platforms: HasOffers, Impact, Admitad

  • Campaign Management: Google Ads, Facebook Business Manager, DV360

  • CRM & Productivity: HubSpot, Zoho CRM, MS Office, Slack

Timeline

Head of Sales

Admitad Media Pvt. Ltd.
08.2018 - Current

Manager – Business Development

IcubesWire
09.2016 - 06.2018

Sr. Manager – Agency & Direct Clients

3.14 Digital
07.2015 - 04.2016

Asst. Manager – Agency Sales

mFinite Marketing Solutions
07.2013 - 07.2015

Asst. Manager – Business Development

Adsizzler Media Solutions
09.2012 - 06.2013

B.Tech. - Electronics & Communication Engineering

RCERT College, Nagpur University

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Puja KumariHead Of Sales