Puja Mishra
Navi Mumbai
Summary
Passionate & result oriented Marketing Professional with 12 years of experience with companies like Unilever & Hindustan Coca-Cola beverages. During these years I have gained knowledge in Customer development, Category management, Customer marketing, Channel strategy, Budget management, negotiation & stakeholder management, working on heavy data with fair efficiency and Network management. Currently, working as a Key account Manager in Unilever- Mumbai, Managing HUL Beauty portfolio in Health & beauty format of the retail customers.
Overview
13
13
years of professional experience
Work History
Assistant Key accounts Manager Beauty channel
HUL
01.2022 - Current
- Create & maintain positive business relationship with direct end customers by continuously proposing solutions that meet their objectives
- Lead and execute Joint Business Planning together with the customer in line with both organization & customer objectives
- Develop account specific strategic plans to Generate insights for customer/channel (in store layout, planogramming, traffic)
- In store visibility/highlight display, continuously improve share of shelf vs competitor to amplify impact of product visibility on consumers
- Ensuring service rates
- Preparing volume forecasts & buying plans
Sr. Trade Marketing Executive (Oral care)
HUL
01.2020 - 12.2021
- Making customer level growth plans for the category, identifying the new opportunities or growth pockets in each customer
- Alignment and ensuring the Category JTBDs for the channel get achieved
- Handling various networks like OPS, CR, Paid &TOT visibility, TTS and DP Cycle discussions
- Competition ECP tracking for the understanding of updated ASP of the channel
- Responsible to maintain the allocated Budgets for execution activities
- Visibility planning- Profitable and cost-effective assets to the right sets of customers
- Planning and Landing new launches designed for the channel as per the launch network, participating in channel specific events like PHS, Big day and few festive events, post eval also to be carried out to validate the ROI
Sr. Trade Marketing Executive (Lakme, Ponds & DMT)
HUL
04.2017 - 01.2019
- In-depth understanding of the Cosmetic, Skin care and Deo Portfolio in MT Retail channels, i.e, Organized departmental store, health & beauty and Food & groceries
- Strategizing & forecasting demand, planning promotions and sell-in with different accounts and channels
- Engaging with Brand & Category to plan and explore sources of growth with different channels
- Co-creating properties with Customer development team/ retailers and participating with key retailer initiatives
- Planning & Executing Joint business plans with key customers for successful launches and healthy & sustained growths
- Liaising with 3P companies like Hindustan Field Services for smooth on ground business Operations
Trade Marketing Executive (Category Management)
Hindustan Unilever Limited
03.2015 - 03.2017
- Category Management deployment for Beverages, Hair and Skin Category; Evaluation of CATMAN performance; pre-post deployment
- CATMAN deployment at Customers as per the Network; creating Merchandising guidelines
- Innovative asset deployment for Customer engagement at store
- Conceptualizing, fabrication & connectivity of BBIS project & TOT elements
- New Vendor onboard: Brandmark and 3 Dimensions
Sales Executive & Key accounts Exc.
Hindustan Coca-Cola beverages Pvt. Ltd
Bhubaneswar
10.2011 - 02.2015
- Managed 3 distributors and 13 routes in Bhubaneswar
- Helped developing channels and setting up indirect distribution in Bhubaneswar
- Coaching the sales force to assess performer capability, providing development feedback to frontline
- To achieve Volume target for designated area through effective implementation of Sales strategies as Sales planning and Stock requirement forecasting
- To analyze market trends, study Competitors strategy and taking proactive measures accordingly
- Handling National Key Accounts, quick service restaurants and cinema chains across Mumbai with a team of 3Market Developer and one tele caller
- Negotiating terms of sales with the customer and managing customer’s expectation within defined framework and resources allocated for the account
- New account acquisition and 100% existing outlet billing
- Design customized promotion/POSM Keep tracking on Incidence rate of each NKA Outlet
- Carry out OJT with Market Developers to improve execution skills on the job
Education
PGDM - Marketing
Regional collage of Management
BhubaneswarBSC - Chemistry
Kharagpur Collage
WBSkills
- Account management
- Sales negotiations
- Account strategy
- Trade Marketing Strategy
- Category Management
- Business Development & Planning
- Category x Channel Strategy Planning
- Distributor handling
- Data-driven decision making
- Account performance analysis
Languages
- English
- Hindi
- Bengali
- Odia
References
Available on request
Personal Information
Date of Birth: 05/19/YY
Permanentresidence
Flat No 603, Siddhivinayak Orchid, Roadpali, Navi Mumbai, Maharashtra, 401218
Timeline
Assistant Key accounts Manager Beauty channel
HUL
01.2022 - Current
Sr. Trade Marketing Executive (Oral care)
HUL
01.2020 - 12.2021
Sr. Trade Marketing Executive (Lakme, Ponds & DMT)
HUL
04.2017 - 01.2019
Trade Marketing Executive (Category Management)
Hindustan Unilever Limited
03.2015 - 03.2017
Sales Executive & Key accounts Exc.
Hindustan Coca-Cola beverages Pvt. Ltd
10.2011 - 02.2015
PGDM - Marketing
Regional collage of Management
BSC - Chemistry
Kharagpur Collage
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