Puja Samanta

WhatsApp Business Integration with TallyPrime

Led market launch and GTM strategy, including product curation, market sizing, and strategic pricing.
Established partnerships with Meta and Heptik, driving SKU sales through targeted initiatives and incentive models.
Collaborated with Meta to revise the commercial approach post-launch, resulting in a 100% increase in subscriptions for the WhatsApp Business integration SKU.

AI-Driven Accounting Automation for Tally (DoC AI)

Owned the end-to-end product lifecycle of an AI-powered solution revolutionizing MSME accounting workflows. Defined the product vision and roadmap to leverage advanced OCR for scalable invoice data extraction and automated integration with Tally ERP.
Led iterative development through pre-alpha and MVP stages, driving cross-functional collaboration to train proprietary AI models and incorporate user feedback from targeted field pilots. Executed go-to-market strategies by validating product-market fit and accelerating time-to-market for rapid adoption and scale.

Partner Transition- Confidential Partnership

As the GTM Manager, I spearheaded the end-to-end transition of Partnership from existing one to potential synergy. My responsibilities encompassed overseeing the project from initial concept and needs assessment through comprehensive market analysis and the development of a compelling proposal for management approval. I led critical discussions and negotiations with potential enterprise partner ( confidential) regarding landing pricing and billing structures. Additionally, I was responsible for shaping and executing the product marketing and go-to-market (GTM) strategy to ensure a successful launch and adoption of the new SKU in partnership with new partner.

• Developed and maintained relationship with key clients to ensure long term partnership.
• Strategized sales plan and process to ensure 30% YOY growth with existing accounts.
• Collaborated with intra-departmental teams to meet client needs.

• Taught VLSI technology, logical reasoning, and quantitative aptitude to 400+ engineering students.
• Organized 10+ workshops and training program through company collaborations.
• Organized 4 national level symposiums/ conferences for purpose of brand building with ~1000+ audience and ~3.5 lakhs budget each.
• Responsible for NBA accreditation process in 2018.