Puja Samanta
Go-To-Market Manager
Bengaluru
Summary
Dynamic Go-to-Market Manager specialized in building and scaling strategic alliance-led business initiatives. Proven expertise in managing high-impact partnerships with industry leaders like Meta and AWS—driving product integration, co-innovation, and commercial growth. Adept at navigating cross-functional collaboration, project management, and go-to-market execution for SaaS products.
Overview
5
5
years of professional experience
1
1
Certificate
Work History
GTM Manager
Tally Solutions Private Limited
04.2023 - Current
- Led end-to-end go-to-market strategy and execution for multiple SaaS product launches, from ideation to post-launch performance tracking.
- Spearheaded strategic collaborations with major alliances like Meta, AWS and major banks in India for product integration, feature enhancement, process improvements, commercial negotiations and joint GTM—driving scalable innovation and market differentiation.
- Collaborated cross-functionally with product, sales, marketing, and customer success teams to align launch goals with business objectives.
- Reduced launch turnaround time by 50% through streamlined cross-functional coordination and planning frameworks.
- Managed and mentored a team of four passionate GTM professionals and product evangelists.
Business Manager
Tally Solutions Private
05.2021 - 04.2022
- Developed and maintained relationship with key clients to ensure long term partnership.
- Strategized sales plan and process to ensure 30% YOY growth with existing accounts.
- Collaborated with intra-departmental teams to meet client needs.
Faculty Instructor
Bharat Institute Of Engineering And Technology
07.2016 - 04.2018
- Taught VLSI technology, logical reasoning, and quantitative aptitude to 400+ engineering students.
- Organized 10+ workshops and training program through company collaborations.
- Organized 4 national level symposiums/ conferences for purpose of brand building with ~1000+ audience and ~3.5 lakhs budget each.
- Responsible for NBA accreditation process in 2018.
Education
MBA - Marketing
Symbiosis Institute of Business Management
Bengaluru, India 04.2001 -
M. Tech -
NIT Meghalaya
Shillong, India 04.2001 -
Skills
Collaborative team management
Accomplishments
- Collaborated with team of Meta and Interakt in the development of TallyPrime with WhatsApp.
- Managed team of four GTM and Evangelist members for Product launch and scalping up Alliance Businesses.
- Achieved 30% onboarding time reduction for TallyPrime with WhatsApp by introducing GSTIN based business verification for SMEs in collaboration with Meta.
- 65% market growth in 2 months after collaborative commercials revision with AWS for TallyPrime on AWS.
- Spot Award winner of 24-25 for GTM strategy of Value added services.
- Presented with Spot Award for achieving excellent Business score during Q3 FY 22-23
- Winner of Prime Player Award- Jan, 23
- Winner of Star-Topper Business Manager-Q2 FY 21-22
Languages
English
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Product Management & GTM from ISB, Hyd
08-2024
GTM Manager
Tally Solutions Private Limited
04.2023 - Current
Business Manager
Tally Solutions Private
05.2021 - 04.2022
Faculty Instructor
Bharat Institute Of Engineering And Technology
07.2016 - 04.2018
MBA - Marketing
Symbiosis Institute of Business Management
04.2001 -
M. Tech -
NIT Meghalaya
04.2001 -
Certification
Product Management & GTM from ISB, Hyd
Similar Profiles
Jenna GeorgeJenna George
Intern- Marketing and Branding and Communication at Tally Solutions Private LimitedIntern- Marketing and Branding and Communication at Tally Solutions Private Limited
Savitha RavindranathSavitha Ravindranath
Executive Assistant at Shell India Market Private LimitedExecutive Assistant at Shell India Market Private Limited
Sneha NirkheSneha Nirkhe
Executive Professional Services at Tally Solutions Private Ltd.Executive Professional Services at Tally Solutions Private Ltd.