Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Accomplishments
Affiliations
Core Competencies
Languages
References
Timeline
Generic

Pulkit Goel

New Delhi

Summary

General Director with 19+ years in the timber and forestry sector, excelling in revenue growth and market expansion across India and East Africa. Expertise in strategic planning, P&L management, and production optimization. Skilled in building high-performing teams and enhancing customer engagement. Committed to sustainable practices and regulatory compliance.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Director

Faith Lumber Pvt. Ltd.
Delhi & Gandhidham
10.2011 - Current
  • Overall Leadership (Delhi Unit - April 2016 – Present):
  • Established and scaled the Delhi sales unit from inception, encompassing location selection, team hiring, and ensuring comprehensive compliance with central, state, and local regulations.
  • Developed and implemented the strategic direction, key result areas (KRAs), and a robust reward system for the Delhi unit, fostering organizational achievements.
  • Cultivated a high-performing B2B and B2C sales team, setting ambitious sales goals and providing leadership to managers for aligned business objectives.
  • Drove market development in the northern belt of India for sawn timber products and value-added offerings.
  • Pioneered digital transformation efforts, including the development of a website for the newly launched retail brand "RESHA" (www.reshawood.com) and enhancing customer engagement through social media.
  • Managed debtors effectively through stringent KYC processes, ensuring financial health.
  • Production & Sales (Gandhidham Unit - October 2011 – March 2016):
  • Spearheaded sales and optimization of teak logs, sawn teak wood, and other value-added products, significantly improving product quality and reducing production costs through process optimization.
  • Gained extensive knowledge of hardwoods (Burmese, African, Latin teak, Malaysian hardwood) and softwoods (European, Canadian SPF), and value-added products (Ipe decking, Thermo Ash, Thermo Pine).
  • Led the setup of one of Gandhidham's first kiln-drying chambers, enhancing timber quality and output.
  • Provided strategic solutions to transform production and marketing departments, augmenting output and customer engagement.
  • Implemented rigorous lumber grading, quality control, kiln drying, logistics planning, and inventory management training for operations staff.
  • Set new industry benchmarks for sawing quality and sawmill cleanliness, enhancing customer perception and operational efficiency.
  • Managed the company website (www.faithlumber.com) and social media presence, improving customer interaction.
  • Key Achievements:
  • Achieved strong revenue growth in a resource-constrained startup environment.
  • Increased brand visibility and reduced customer acquisition costs through targeted digital marketing strategies (SEO, PPC, social media).
  • Improved delivery timelines by aligning production and distribution with market demand.
  • Boosted operational efficiency by implementing agile strategies amidst limited capital and market volatility.
  • Secured new B2B contracts and achieved cost savings through strategic vendor negotiations.
  • Received Capexil Export awards from the Ministry of Commerce & Industry, Govt. of India.
  • Secured prestigious Forest Stewardship Council (FSC) certification for the company.
  • Actively represented the company at international and national exhibitions, including Dubai Wood Show and India Wood.

Executive Director

A.K. Lumbers Ltd.
04.2010 - 09.2011
  • International Expansion: Facilitated the successful setup and operationalization of the company’s manufacturing (sawmill) unit in Tanzania, East Africa, demonstrating strong international project management capabilities.
  • Sales & Production Head (Teak Wood Division) | A.K. Lumbers Ltd. May 2007 – March 2010
  • Oversaw the trading, quality inspection, and sales of high-quality teak wood logs.
  • Managed and controlled the output of teak, ash, and beech logs, ensuring production targets were met.
  • Directed the sales of graded lumber produced from sawing operations.
  • Actively promoted the company’s product offerings at various industry exhibitions.

Summer Internship

Reliance Mutual Fund (now Nippon India Mutual Fund)
05.2006 - 07.2006
  • Performed performance analysis of PTC Investments for India's fifth-largest mutual fund house (a joint venture between Reliance Capital and Nippon Life Insurance).

Education

Master of Management Studies (MMS) - Finance

Fr Agnels' Business School
Vashi, Navi Mumbai
05.2007

Bachelor of Commerce (B. Com) -

SIES College of Arts, Science & Commerce
Nerul, Navi Mumbai
03.2004

Skills

  • Microsoft Office Suite and Google Workspace
  • AI tools: ChatGPT and Gemini
  • Digital advertising platforms

Certification

  • Wood Science & Technology: Short-term orientation training, Forest Research Institute, Dehradun.
  • NCFM: Derivatives Market (Dealers) Module, NSE’s Certification in Financial Markets.
  • Export-Import Management: Diploma Course, Indian Merchants’ Chamber.
  • French Language: Certificate Course (60 hours), Alliance Française de Bombay.
  • AI Tools: Utilization of AI Tools for Everyday Process Improvement, Research, and Optimization (2025)

Languages

English: Read, Write, Speak, Hindi: Read, Write, Speak

Accomplishments

  • Scaled startup revenue by integrating digital and operational strategies, demonstrating strong entrepreneurial leadership.
  • Secured significant market share in the timber industry by strategically aligning production, distribution, and marketing efforts.
  • Improved operational efficiency in a small company with limited resources through agile implementation.
  • Successfully established and developed a new sales unit from scratch, including team building, strategy development, and compliance management.
  • Instrumental in securing Forest Stewardship Council (FSC) certification, underscoring commitment to sustainable practices.
  • Received multiple Capexil Export awards from the Ministry of Commerce & Industry, Government of India.

Affiliations

Industry Associations: Forest Stewardship Council (FSC), Capexil, MSME, Kandla Timber Association, Timber Merchant Association.

Core Competencies

  • Strategic Leadership & Business Development: P&L Management, Market Entry & Expansion, Strategic Planning, Negotiation, Brand Building, Global Business Development.
  • Timber Industry Expertise: Procurement, Production Optimization (Sawmill, Kiln-Drying), Quality Control, Supply Chain Management, Logistics, Product Development (Hardwoods, Softwoods, Value-Added).
  • Operational Excellence: Process Improvement, Lean Methodologies, Efficiency Enhancement, Budget Optimization, Cost Reduction, Inventory Management.
  • Sales & Marketing: Digital Marketing (SEO, PPC, Social Media), Customer Acquisition & Engagement, B2B & B2C Sales, Market Trend Analysis, Brand Positioning.
  • Team Leadership & Development: Cross-Functional Team Management, Talent Acquisition, Performance Management, Training & Mentoring, Collaboration.
  • Financial Oversight & Compliance: Budget Management, Financial Planning, Debtors Management, KYC Processes, Regulatory Compliance (FSC, Capexil, MSME).
  • Startup Scaling & Innovation: Resource Management, Agile Strategies, System Implementation (CRM, Digital Tools), Technology Adoption.

Languages

English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1

References

References available upon request.

Timeline

Director

Faith Lumber Pvt. Ltd.
10.2011 - Current

Executive Director

A.K. Lumbers Ltd.
04.2010 - 09.2011

Summer Internship

Reliance Mutual Fund (now Nippon India Mutual Fund)
05.2006 - 07.2006

Master of Management Studies (MMS) - Finance

Fr Agnels' Business School

Bachelor of Commerce (B. Com) -

SIES College of Arts, Science & Commerce

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