A mobile marketing professional with expertise in User Acquisition tactics with a thorough understanding of the demand, supply, and product side of the mobile advertising industry. Proven competence in the delivery of campaigns & customer success over the years.
Driving the team of young affiliates & account managers.
Ensuring to consumer the budgets on or before time which can help in getting additional budgets from the clients.
Understanding the requirements of supply and find best solution for our partners.
Solving all the technical & strategic challenges to ensure smooth delivery of budgets.
Driving strategy to achieve the monthly sales projection.
Driving the team in a structured & organized manner to ensure efficiency & smooth workflow.
Solving all the dispute with the external parties & internally.
Responsible for management and delivery of ad campaigns((CPI, CPT, CPA, CPR, CPS) for top advertisers across the globe while managing and maintaining relationships with multiple business partners.
Performance analysis and optimization of campaigns through different channels (Manual, API and Self-Serve).
Manage account growth through implementing campaign solutions, developing campaign strategy,monitoring and optimization towards the end KPI on the Programmatic & Re-targeting Channel.
Ensuring successful delivery and revenue maximization of Key Accounts, Growing Accounts and New Accounts ( Amazon, Flipkart, Meesho & Daily hunt).
Suggested improvements in design & flow of the product to advertisers to enhance conversion rates.
Create and support multi-product solution promotions and collaborate with the in-market Sales team to create a growth strategy for potential advertisers.
Managing relationships with Direct Advertisers, Publishers as well as Agencies.
Meeting the supply & demands of the team.
Planning strategies to achieve business goals aimed towards the growth in business volumes as well as profitability.
Driving successful promotional campaigns to launch new products successfully and faster establishment. Analyzed data to arrive at insights and strategies about campaigns.
Delivery different models of campaigns with quality traffic & meeting the clients KPI.
Acquiring new customers while maintaining relationships with existing customers. Cross-selling and upselling of other banking.
Assist clients/customers on forex trade and remittances like term loans, PCFC, and overdraft limits.
Acquiring new customer for the bank through cold calling & Area mapping.
Mobile Marketing
Employee of the month (October'18)
Received employee of the month award in October'18 for successful delivery for Amazon campaign with the allocated Budgets for the up-selling month
Employee of the Week ( April'19)
Received employee of the week appreciation for aligning the scale on the major campaigns and taking all the necessary actions to meet the commitments.