PULKITA GUPTA

• Closely working with marketing team in building customer retention strategy by using latest marketing tools
• Developing new product to create new revenue stream within the organization
• Building a strong collaboration between the various stakeholders including tech, marketing, design, and senior management
• Using the agile methodologies in developing and building the websites
• Implementing new and updated methods for improved website performance
• Analyzing data performance and interpreted future trends, providing insights to inform business and marketing plans and drive revenue growth

• Managing product cycle of personal loans for organization
• Development of new growth strategies to increase business revenue
• Managing bank partners, adding and onboarding new partnerships, fostering and growing existing relationships, and creating new revenue branches with them
• Collaborating with tech and marketing team to develop competitive and user friendly customer journeys
• Creating process within organization to build calibration amongst different verticals
• Implemented agile methodologies, leading cross-functional teams consisting of designers, developers, and other stakeholders to ensure efficient product development and timely delivery.

• Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
• Increased product adoption by identifying customer needs and developing innovative product features.
• Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.
• Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.

• Developed and executed advertising policies and campaigns to support sales objectives, collaborating with internal teams and affiliates to achieve desired results
• Advised affiliates and advertising clients on campaign strategies to reach targeted market segments,
• Ensuring optimal return on investment and customer engagement
• Analysed data performance and interpreted future trends, providing insights to inform business and marketing plans and drive revenue growth
• Led initiatives to identify new potential financial services for business revenue growth, conducting product
• Presentations and closing business deals
• Analyzed sales team performance and provided support with MIS, analytics, and market intelligence, enabling data-driven decision-making and performance

- Conducted market trend analysis and reported on competitor products, enabling timely iteration of the firm's product portfolio and maintaining a competitive edge in the market

- Collaborated with the content team for data adaptation and content development, ensuring accurate

and engaging communication materials for customers