Punam Dhar
Bangalore
Summary
To be a part of a reputed organization where I can enhance my knowledge that I have gained in my profession for the growth of my company and for my professional improvement.
Overview
13
13
years of professional experience
2011
2011
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Digital Marketing Manager
Aarya Associates (Brand Rceles and Havoc)
10.2023 - Current
- E-commerce Management: Handled Flipkart & Amazon accounts for two watch brands, ensuring seamless listing, optimization, and sales growth
- Product Optimization: Uploaded and enhanced listings with compelling content, images, and strategic keywords for better visibility
- Ad Campaigns: Planned and executed Sponsored & Display Ads, driving sales and brand awareness
- SEO & Organic Growth: Used keyword strategies to boost rankings and product discoverability
- Performance Analytics: Tracked ACOS, ROAS, CTR, and conversions to optimize ad spend and efficiency
- Market & Competitor Analysis: Assessed trends, pricing, and consumer behavior to refine marketing strategies
- Sales & Inventory: Coordinated with supply teams to ensure stock availability and leverage peak sales periods
- Social Media Management: Created and executed marketing strategies across Instagram & Facebook, increasing engagement and brand visibility
- Revenue Growth: Scaled online sales from ₹0 to ₹8L per month through strategic marketing, optimization, and ad campaigns
Unit Manager
Mphasis
05.2019 - 02.2022
- Daily Volume Management: Oversee offshore team operations, track hourly inflow/outflow, and ensure timely delivery before cut-off
- Workflow Prioritization: Interpret client instructions and allocate offshore tasks efficiently on an hourly basis
- SLA Adherence: Monitor and exceed SLAs while improving overall work quality
- Reporting & Analysis: Prepare daily, weekly, and monthly reports for management review and performance optimization
- Coaching & Mentoring: Identify training needs, track team performance, provide coaching, and conduct appraisals to maintain high standards
- Client Relationship: Lead weekly client meetings, maintain strong communication, and drive performance improvement initiatives
Team Leader
[24]7 Inc.
05.2012 - 05.2019
- Handling a team of 20 members
- 4.6 Years in supervisory role
- Motivating the team to achieve high standards and KPI targets
- Mentoring and training up junior and new staff
- Handling new client enquiries and acting as the face of the business
- Arranging & chairing weekly team meetings, focusing on targets & achievements
- Ensure there is a one on one session with the employees and review with the clients on a weekly basis
- Focus on the revenue target in order to achieve company standards
- Attrition control/Action plans on team improvement/ Taking initiatives
Education
BCA -
Brindavan College
PUC - undefined
B K Girls Class XII School
SSLC - undefined
Sabroom English Medium High School
Skills
- Marketplace Management
- Paid Advertising (PPC, Sponsored Ads)
- Search Engine Optimization (SEO)
- Social Media Strategy
- Data-Driven Decision Making
- Consumer Behavior Analysis
- Conversion Rate Optimization (CRO)
Certification
ASPPA, 04/01/21
Accomplishments
- Consistent Top performer at [24]7 Inc., 08/01/14, Promoted as a Subject Matter Expert
- 08/01/15, Promoted as an Associate Team Leader
- 08/01/17, Promoted as a Team Leader
Roles And Responsibilities
Handled Flipkart & Amazon accounts for two watch brands, ensuring seamless listing, optimization, and sales growth., Uploaded and enhanced listings with compelling content, images, and strategic keywords for better visibility., Planned and executed Sponsored & Display Ads, driving sales and brand awareness., Used keyword strategies to boost rankings and product discoverability., Tracked ACOS, ROAS, CTR, and conversions to optimize ad spend and efficiency., Assessed trends, pricing, and consumer behavior to refine marketing strategies., Coordinated with supply teams to ensure stock availability and leverage peak sales periods., Created and executed marketing strategies across Instagram & Facebook, increasing engagement and brand visibility., Scaled online sales from ₹0 to ₹8L per month through strategic marketing, optimization, and ad campaigns., Oversee offshore team operations, track hourly inflow/outflow, and ensure timely delivery before cut-off., Interpret client instructions and allocate offshore tasks efficiently on an hourly basis., Monitor and exceed SLAs while improving overall work quality., Prepare daily, weekly, and monthly reports for management review and performance optimization., Identify training needs, track team performance, provide coaching, and conduct appraisals to maintain high standards., Lead weekly client meetings, maintain strong communication, and drive performance improvement initiatives., Handling a team of 20 members., 4.6 Years in supervisory role., Motivating the team to achieve high standards and KPI targets., Mentoring and training up junior and new staff., Handling new client enquiries and acting as the face of the business., Arranging & chairing weekly team meetings, focusing on targets & achievements., Ensure there is a one on one session with the employees and review with the clients on a weekly basis., Focus on the revenue target in order to achieve company standards., Attrition control/Action plans on team improvement/ Taking initiatives., Make telephone calls to prospects., Keep accurate and detailed records of calls made and results achieved., Understand and manage personal performance on a daily basis., Demonstrate a thorough understanding of our client’s products and services and the objectives of specific campaigns., Record details of opportunities and lead notes.
Personal Information
- Father's Name: H.B Dhar
- Date of Birth: 01/23/91
- Gender: Female
- Nationality: Indian
- Marital Status: Married
- Religion: Hindu
Disclaimer
I hereby certify that the above information is true to the best of my knowledge and belief. I assure you that if I get an opportunity to work in your esteemed organization I will deliver the best of my ability.
Timeline
Digital Marketing Manager
Aarya Associates (Brand Rceles and Havoc)
10.2023 - Current
Unit Manager
Mphasis
05.2019 - 02.2022
Team Leader
[24]7 Inc.
05.2012 - 05.2019
PUC - undefined
B K Girls Class XII School
SSLC - undefined
Sabroom English Medium High School
BCA -
Brindavan College
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