Puneet Arora
Design Leader & Strategist
Bangalore
Overview
20
20
years of professional experience
Work History
Sr. Design Manager & Strategist: Personalization at Scale
Dell Technologies
07.2022 - 03.2026
- GenAI based Personalization: Led & implemented Pan-Dell design initiative to leverage GenAI, Analytics & Behavioural Science nudges for enhancing Business RoI & User Delight. Involved in AI research, prompt libraries, intent estimation and multi-modal adaptive layouts.
- Managed 4 experiences, with 33 Designers, across 5 time zones: Drove design strategy across AI & ecommerce PoDs. Interviewed, on-boarded, trained and strategized for multiple products lines, facing millions of customers. Prepared 3-6-9 month deliverable plans, mentored designers for 6 months w.r.t People, Process & Technology. Continuous focus on metrics, to drive quantifiable business outcomes.
- Partnered with Verticals and Built Relationships: Understanding Vertical and Geography specific needs to create frictionless, adaptable solutions. Partnered with Designers, PMs, Engg SMEs & Sales for Design Awareness, Business Intakes & Driving outcomes. Regular internal/external presentations & asynchronous communication in leading strategy and execution for multiple experiences.
- Brought Consistency, Alignment in Design Practices: Coached Designers on Design Thinking techniques, Stakeholder Communication, Negotiation and Story-telling skills. Crafted e2e customer journeys for Future State Platform for Sales and Customer-Satisfaction (CSAT). Conducted extensive research in B2B & B2C space to develop strong use-cases and behavioural patterns for tapping new market opportunities.
Senior Product Designer / User Experience Specialist
Boeing India Corporation
11.2016 - 06.2018
- Research, Evaluation, Conducting Design Sprints, Prototyping & Reviews: Responsible for managing end-to-end design functions and overall User Experience of Fuel Efficiency Solutions (FES) and TAAM (Total Airspace and Airport modeller) products. Conducted sprints to tackle critical business questions through rapid prototyping, and testing ideas with stakeholders. Prepared lo-fi, hi-fi prototypes for development team. Performed heuristic evaluation and usability reviews.
Senior User Experience Designer
Software AG R&D
12.2015 - 11.2016
- Designing/upgrading UX for Enterprise Applications, Corporate Branding Guidelines: Designed workflows for Enterprise Applications (One Data & Eclipse Designer) to give them a modern and trendy feel. Involved in preparing a common layout and design language to be used for Internal & External corporate branding and product interfaces.
- Conducting Design Thinking Workshops: Applied methods such as Train-the-Trainer, Crazy 8s, 6-WHYs and Think-Aloud to make developers aware of design thinking processes and using the same for achieving desired results for efficiency and effectiveness of enterprise solutions.
Design Engineer II
Hewlett Packard R&D
07.2006 - 12.2015
- Requirements Gathering, Conceptualizing UX: Collected and developed available product information in ways that was most useful to customers/service organization - feature localization to fit Indian Market requirements. Researched and gathered customer requests. Conceptualized UX based on GBU design standards (HP One Voice). Provided innovative solutions to accommodate more text and better design for small-sized screens of low-end devices.
- Prototyping Workflows: Prepared digital mock-ups for mobile and desktop workflows to assist firmware teams in understanding user journey. Designed UI solution flows for various features such as Copy, Print, Fax & Connectivity for product lines like Consumer Inkjet, SMB based Printers & Large format printers.
Education
PG Diploma - Finance
01.2011
M.Sc. - IT
01.2006
B.I.S - Information Systems
01.2004
Skills
- HTML5
- CSS
- SQL
- Prompt engineering
- Ubuntu
- Redhat
- Windows
- Oracle 8i
- Oracle 9i
- Claude
- ChatGPT
- Gemini
- Miro
- Lovable
- Photoshop
- Figma
- Pencil
- Proto
- Axure
- Balsamiq
- Sketch
- Git
- Svn
- Quality Center (ALM)
- Pivotal
- POD
- Agile
- Scrum
- Kanban
- Waterfall
- Setting up & Managing Teams
- Preparing Solution Strategy
- Representing team & Org in executive-level presentations
- Designing and Conducting Design Thinking workshops
Websites
Major Achievements
- Conceptualized & led 'AI-Design & Innovation CoE' for Experience Design Group (EDG), Dell
- Lead of winning team - President & Game changer awards for designing GenAI chatbot for Dell.com; also won 'ET Digital Healthcare Platform of the Year - 2022' for the flagship 'Digital LifeCare' product, Dell
- Received Dell Champion Award for providing innovative, forward-looking solutions for DSA (Dell Sales Application), Dell
- 8 granted Patents & 8 Technical Publications on Design Systems, Design Layout, UI, Cost-effective Printing, Cloud Printing, Print Automation, Retail Shopping and Mobile Security, Dell
- Director Award (APJ region) for Process Improvement: 40% cost savings to the Global Business Units (GBUs) by suggesting design improvements to reduce incoming defects (Change Requests), HP
- Won HP-Hackathon (RHoK) 2013-14 for giving the best idea and implementation details for a Social Cause, HP
Occupational Contour
19.7 years, Dell Technologies, 2018-08-01, 2026-03-31, Sr. Design Manager & Strategist: Personalization at Scale, 2022-07-01, 2026-03-31, Global UX Practice & Design Lead: AI/ML, ecommerce, CSAT, 2018-08-01, 2022-07-31, Boeing India Corporation, 2016-11-01, 2018-06-30, Senior Product Designer / User Experience Specialist, Software AG R&D, 2015-12-01, 2016-11-30, Senior User Experience Designer, Hewlett Packard R&D, 2006-07-01, 2015-12-31, Design Engineer II
Major Strengths
- Effective Interpersonal and Communication skills
- Staying abreast with the know-how of cutting-edge technologies
- Eye for detail, ability to learn new trends quickly
- Listening to spiritual discourses
Timeline
Sr. Design Manager & Strategist: Personalization at Scale - Dell Technologies
07.2022 - 03.2026
Senior Product Designer / User Experience Specialist - Boeing India Corporation
11.2016 - 06.2018
Senior User Experience Designer - Software AG R&D
12.2015 - 11.2016
Design Engineer II - Hewlett Packard R&D
07.2006 - 12.2015
SJCC - PG Diploma, Finance
Jamia Hamdard University - M.Sc., IT
Indraprastha University - B.I.S, Information Systems