Puneet Dhillon
Growth Head
Gurgaon
Summary
- An enterprising and capable growth-focused leader with a progressive experience in enabling organizational growth, by developing and executing robust growth strategies, encompassing customer acquisition and retention marketing.
- Recognized for my expertise in devising go-to-market plans for business launch, including budget, forecast, efficiency targets and channel/partner selection.
- Throughout my 14 years of experience, I have maintained a track record of success in evaluating and optimizing marketing/pricing strategies to increase revenue. My capabilities not only include increasing brand awareness and market share while generating new business leads, but also the ability to oversee advertising and promotional campaigns.
- I am a dynamic leader who thrives in a fast paced environment. I am an accomplished team lead, recognized for forming, developing and leading high performing teams to generate business.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
Work History
Head of Growth
Khabri Audio Pvt. Ltd.
Gurgaon
10.2020 - Current
- Designed and lead the implementation of growth strategy by using paid and unpaid channels to grow new user acquisition, activation, engagement, and retention in a scalable and efficient way
- Managed large direct teams as well as worked with cross-functional teams to build campaigns & solutions that drive business growth and have a proven track record of performance optimization
- Handled Performance Marketing and/or Acquisition Marketing, both B2C and B2B, including managing a large budget
- Ability to synthesize, analyze and interpret data (including KPI reports) and transfer it into actionable steps
- Using data and analytics for decision-making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
- Creating and implementing the marketing strategies & initiatives across various marketing function which is in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation.
- Developed, Planned, and Executed overall business marketing strategy online and offline campaigns, including digital marketing Communications, Advertising, Branding Media partnerships, on-ground activation, etc. to reach the target audience through different channels.
- Successfully implemented CSR Initiatives for the blind with Govt and Cooperates
- Defining pricing strategies and structures to optimize sales growth and profitability
- Collaborated and managed agencies and vendor partners.
- Experienced in working with marketing automation engines and Attribution Analytic tools.
Associate Director- Marketing & Growth
Tweedle Technologies Pvt. Ltd.
Gurgaon
04.2019 - 02.2020
- Spearheaded the design and implementation of a complex yet workable marketing communications strategy that concentrated on communication modalities; formulated the creative strategy pertaining to marketing operations and related activities
- Managed Corporate & B2C Sales for generating revenue using sustainability for the environment through a mobile app – Envirer
- Led 360-degree marketing campaigns and activities for all direct & indirect stakeholders including channel partners, customers, contractors and influencers; covered all aspects of external stakeholders, press conferences & media briefings
- Measured ROI of all campaigns and recommended corrective actions for higher impact and reduction in cost per inquiry; conducted strategic analysis of underperforming businesses
- Generated revenue with partnerships & alliances from 45+ clients
- Increased portfolio of Client Engagement and built relationships in various categories like Fashion, Health, Telecom, Start-ups. IT , Hospitality , Travel , Media , FMCG, Durables , Luxury & Lifestyle etc.
- Enhanced Brand awareness with Promotions with BTL Activities such as trade shows, community meets events, college/school activities, and corporate meets
- Reviewed and reported on the business development division’s strategy, ensuring the strategic objectives were well understood and executed by the team.
- Steered the timely development and execution of marketing plans and strategies, product launches, and new advertising campaigns while ensuring that sales growth and profit goals were met
- Monitored PR and Digital Agencies for management of advertisement campaigns, press conferences & press releases, and digital marketing plans
- Directed the brand development operations for effective corporate communication and operational efficiency; managed corporate communication, brand image building and product awareness campaigns.
Head – Business & Marketing
Alsace Lorraine India Pvt. Ltd.
Gurgaon
10.2018 - 04.2019
- Managed the Business and Marketing portfolio for Women Western Wear Brand to increase sales and visibility simultaneously
- Engaged in activities such as margin negotiations, MOU closures, revenue, campaign planning & collections of E-Retail business of the brand
- Built relationships with relevant partners across E-Commerce portals including Myntra, Jabong, Amazon, Flipkart, Lime Road for business growth
Head - Marketing & Events
Sheroes
New Delhi
09.2015 - 08.2016
- Formulated and applied a multi-pronged approach for organically acquiring and onboarding clients, mentors, database enrolments, and tie-ups with FMCG, Automobile, Interior, IT, and Banking sectors
- Collaborated, planned, and executed online-offline event properties in alliance with Lakme, Best Deal TV, IBM, and Accenture
- Recognized for impactful efforts and invited by Prime Minister’s Office along with the Founder as part of a start-up delegation; created popular language video storytelling
- Successfully conceptualised, created, and implemented Sheroes Summit and 1st ever - Sheroes Men’s Conference lining up marquee speakers namely Shilpa Shetty, Aditi Mittal, Nitya Shanti, Anjum Chopra, Niti Palta, Sanjay Rajouri, Raj Kundra, Venky Mysore, Vijay Shekhar Sharma, and others
- Strategised annual calendar and organised 75+ community meets and expert talks Pan-India and social media engagements on Twitter, Google Hangout, Facebook.
- Supervised PR and Digital Agencies for management of marketing and digital campaigns Formulated and applied a multi-pronged approach for organically acquiring and onboarding clients, mentors, database enrolments, and tie-ups with FMCG, Automobile, Interior, IT, and Banking sectors
- Collaborated, planned, and executed online-offline event properties in alliance with Lakme, Best Deal TV, IBM, and Accenture
- Recognized for impactful efforts and invited by Prime Minister’s Office along with the Founder as part of a start-up delegation; created popular language video storytelling
- Successfully conceptualised, created, and implemented Sheroes Summit and 1st ever - Sheroes Men’s Conference lining up marquee speakers namely Shilpa Shetty, Aditi Mittal, Nitya Shanti, Anjum Chopra, Niti Palta, Sanjay Rajouri, Raj Kundra, Venky Mysore, Vijay Shekhar Sharma, and others
- Strategised annual calendar and organised 75+ community meets and expert talks Pan-India and social media engagements on Twitter, Google Hangout, Facebook.
- Supervised PR and Digital Agencies for management of marketing and digital campaigns
Deputy General Manager
Delhi Press
New Delhi
08.2015 - 08.2016
- Pioneered a new initiative of creating a 32 page booklet on Health, Fashion and Lifestyle to augment revenue
- Managed to bring the regular advertisers to associate further on the online / digital platform of Women’s Era and Grihshobha in order to enhance engagement and increase customer base
- Led the Sales Team to achieve yearly sales target
Regional Manager –Marketing
Next Gen Publishing
New Delhi
07.2011 - 07.2013
- Played a major role as a Key Spokesperson to plan and execute the launch of technology magazine Popular Science via internet banners, mall activations and building subscriber base
- Recognized and worked closely with Editorial Team to transform look and feel of smart photography with high viewership in India and overseas
- Organized the Car India Awards Show in collaboration with CNBC, Zee TV and Economic Times
Deputy Manager – Lifestyle Marketing
India Today Group
09.2007 - 03.2010
- Strategized brand extensions for in-house lifestyle publications, namely Travel Plus, Good Housekeeping, Design Today,Cosmopolitan and Prevention
- Acted as a part of the core team envisioning and executing India's go-to-market strategy of Harper’s Bazaar with targeted events for luxury brand positioning
- Collaborated with luxury brands like Cartier, Ferragamo, Piaget, Swatch, Rolex, Swarovski, LVMH, and fashion designers for the promotion of Harper’s Bazaar through ATL and BTL Activities
- Ideated and curated Collector’s Table Books like Single Girls Destination, Romantic Holidays in India and around
- Instituted and launched event property Cosmopolitan Fun Fearless Female Awards on-boarding celebrity attendance of Shahrukh Khan, Hrithik Roshan and Sushmita Sen
Asst.Manager
HT Media
New Delhi
12.2005 - 09.2007
- Generated revenue through Advertising Sales for Telecom and Lifestyle category worth 23+ Crores with a market share of 68%
Executive- Special Projects
Indian Express
New Delhi
12.2003 - 12.2005
- Implemented and executed the Express Power Golf Property in Kashmir, Haryana and other states
Education
Bachelor of Science - Food And Nutrition
J.D Birla College
Kolkata 04.1998 - 04.2001
MBA - International Business Management
Amity Business School
Noida 02.2001 - 06.2003
Advanced Digital Mobile Marketing Course - Digital Marketing
DSIM - Delhi School of Internet Marketing
New Delhi 09.2016 - 03.2017
Skills
Critical thinking
undefinedAccomplishments
Khabri
- MAU Growth - 10X
- User Engagement in the app increased by 76% (using various product features)
- 5 Day Student Activation Program -Outreach 137K (Organic)
- Ranking in Top 2 for a specific keyword for a week
- B2B -Tie Ups with Top Institutes & Educators of India
- CSR Initiatives for Visually Impaired worth 36 Lacs
Envirer
- Alliances with 45 Strategic Partners
- Organic User Acquisition Growth : 327%
- Avg.Transaction Growth : 87%
- User Acquisition: 67K + in a Day using Cause Marketing
Alsace Lorraine
- Launched a new Brand-Pan India
- Collaborated with top Retail E -Platforms
- 220% Growth in Revenue in 3 Months
Sheroes
- 2 Brand Events + 75 + Community Events - Pan India
- Summit -10K + Attendees, 45 Speakers
- Event Sponsorship - 3.5 Cr.
- User Acquisition Growth - 12X(in 8 Months)
HT
- Revenue Growth : 413% in Telecom, & Consumer Durables Category
- Market Share : 68% vs TOI
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Timeline
Head of Growth
Khabri Audio Pvt. Ltd.
10.2020 - Current
Associate Director- Marketing & Growth
Tweedle Technologies Pvt. Ltd.
04.2019 - 02.2020
Head – Business & Marketing
Alsace Lorraine India Pvt. Ltd.
10.2018 - 04.2019
Advanced Digital Mobile Marketing Course - Digital Marketing
DSIM - Delhi School of Internet Marketing
09.2016 - 03.2017
Head - Marketing & Events
Sheroes
09.2015 - 08.2016
Deputy General Manager
Delhi Press
08.2015 - 08.2016
Regional Manager –Marketing
Next Gen Publishing
07.2011 - 07.2013
Deputy Manager – Lifestyle Marketing
India Today Group
09.2007 - 03.2010
Asst.Manager
HT Media
12.2005 - 09.2007
Executive- Special Projects
Indian Express
12.2003 - 12.2005
MBA - International Business Management
Amity Business School
02.2001 - 06.2003
Bachelor of Science - Food And Nutrition
J.D Birla College
04.1998 - 04.2001
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