Puneet Garg

Position: Regional Sales Manager (North)
1.Sales Achievement Pre-COVID: Managed North sales region with a target of ₹50 CR, achieving 100% of target.
2.COVID-Impact Year: Increased sales from ₹50 CR to ₹60 CR, driving a 20% growth despite the pandemic.
3.Expansion: Appointed 14 DBRs (Distributor/Business Representatives) in the North region, expanding reach and presence. Increased sales in JK area from ₹1 CR to ₹4 CR in the first year. Appointed 8 new DBRs in the region, significantly enhancing sales growth.
Sales Milestones (Post-COVID):
2nd Year: Achieved ₹100 CR in sales.
3rd Year: Reached ₹120 CR in sales.
Awards: Recognized with 2 consecutive Best RSM awards for outstanding performance.
PLI Achievement: Attained multiple PLI (Performance Linked Incentive) awards for exceeding targets in MBO team management.

Position: Head, Ladies & Kids Pan India

Sales Contribution Growth: Increased the company’s sales contribution from 17% to 29% within the first year.
DBR Appointments: Successfully appointed 10 new DBRs for the Ladies & Kids division, enhancing market coverage.

Position: GM – Sales and Production Head
Stock Management: Optimized stock levels, reducing stock days from 60 to 30 days. Ensured smooth inventory turnover and maintained monthly stock plan with 1-month FG and pipeline stock.
DBR Portfolio Management: Established a DBR portfolio system, improving ROI for DBRs.
New Product Development (NPD):
Launched 150 new articles, boosting NPD contribution from 27% to 55% in the first year.
Successfully managed the product lifecycle, ensuring consistent growth in new product introductions.

Position: AVP – Product & Merchandising
Stock & Pipeline Optimization: Managed Company FG stock and Pipeline streamlining the allocation and improving sales performance.
Channel Optimization: Moved 24 new articles from MBO to EBO channels, driving footfall and increasing retail sales.(14% Sale incased )
Online Channel Growth:
Introduced new color variants Sneaker and Walking Range on online platforms like Flipkart and Amazon, increasing market share from 4% to 18%.
Developed innovative product lines, capturing a larger segment of the market.
Product Portfolio Management: Set up new company-wide portfolios, resulting in a 24% increase in ASP (Average Selling Price), contributing to a positive quarterly result.
Open Category : Successfully launched a 96 New Articles Open category, increasing ASP by ₹40 and driving a 34% increase in sales per month.

Sock Category Launch in MBO:
Launched socks as a new product category in MBO for the first time.
Achieved ₹1.15 CR in billing in the first month and ₹3 CR in billing within 3 months, generating significant additional business and establishing a new category for the company.
Outsourcing & Profit Generation: Initiated outsourcing for garment production, contributing ₹25 CR additional profit to the company annually.
Stock Clearance: Managed the sale of aged stock (approx. ₹40 CR) from September to February, achieving an ASP of ₹475 (previously ₹270), resulting in nearly double the sales revenue.
Key Achievements
Excess Profit: Managed the sale of 3-year-old stock, contributing ₹12 CR extra revenue to the company’s bottom line.
ROI Improvement: Enhanced the profitability of old stock, contributing significantly to the company's overall profit margin.
Skills & Competencies
Strategic Sales Planning
Team Leadership & Management
Stock & Inventory Management
New Product Development (NPD)
ROI Optimization
Cross-functional Team Collaboration
Data Analysis & Reporting
Channel Management (EBO, MBO, Online)

AGM - North Region

1.Managed North region sales with a portfolio of 40 DBR (Dealer Business Representatives) and ₹50 Cr in sales.
Achieved 92 Cr in sales in the first year, delivering approximately 84% growth in the region.
2.Successfully appointed 24 new DBRs in North region during the first year, expanding the sales team and enhancing coverage.
3.Improved aging debt, reducing 180+ days outstanding to 45 days within the first year, while simultaneously driving revenue growth.
4.Promoted to GM Sales for North Region due to outstanding performance.

5.Oversaw the North region sales while taking on additional responsibilities in the Shoes division, contributing significantly to overall sales.
6.Launched 45 new articles in the Shoes division across Pan India, resulting in a ₹25 Cr increase in sales in the first year.
7.Achieved the highest-ever sales in the PU division in North India.
Set a record in JK state by driving sales to 7,500 units per month in a single month.
8.Organized and executed 10 retailer meets in North India, leading to the addition of 1,900 new retailers in the first year.

1.Area Sales Manager to Regional Sales Manager

• Promoted from Area Sales Manager to District Sales Manager, and further to Regional Sales Manager, consistently demonstrating strong leadership and sales performance.
• Successfully managed sales operations in Punjab, Jammu & Kashmir, and other regions, consistently exceeding targets.

2. Sales Performance in Punjab (Sparx Division)

• Led the Sparx Division sales in Punjab from an average of ₹20-25 Lakhs per month to ₹75 Lakhs per month, maintaining this growth over three years.
• Played a key role in improving market share and expanding product visibility in the region.

3. Sales Achievement in Jammu & Kashmir (All Vertical Divisions)

• Achieved the highest-ever sales for the All Vertical Division in Jammu & Kashmir, with an average of 4000+ cartons sold per month in the Special PU segment.
• Maintained strong sales momentum while also expanding the retail network by appointing two new DBRs (Direct Business Representatives).
• Organized the first-ever retailer meeting in Kashmir, successfully driving business growth and fostering strong retailer relationships.

4. Awards and Recognition

• Awarded Best Performer in the Sparx Division for 2016 and 2017.
• Recognized as the Champion of Champions at the Relaxo R&R Program in 2016 and 2017 for exceptional sales and performance.

5. Secondary Sales Growth and Retail Expansion

• Achieved a significant increase in secondary sales, contributing to the expansion of the retailer network.
• Established 590 new retail outlets for the shoe division in Punjab and 200 new retailers in Jammu & Kashmir, contributing to the company's growth.

Key Skills & Achievements:

• Sales Leadership and Team Management
• Market Penetration and Sales Strategy Development
• Retailer Relationship Building and Expansion
• Achievement of Consistent Sales Targets and Recognition

• Managed sales and business development in key regions
• Established distribution channels and dealer relationships
• Implemented effective sales strategies to boost revenue