Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Certification
Timeline
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Puneet Gaur

Puneet Gaur

Mumbai

Summary

A Business Development Professional, Monetisation and sales expert with a flare for Creative Direction, spanning over 8 years of experience and driving significant revenue growth and leading award-winning marketing campaigns. Expert at forging strategic partnerships and developing innovative market strategies, I consistently align creative vision with business objectives while increasing revenues via different strategies for sales. Renowned for exceptional leadership and the ability to inspire cross-functional teams, I have a track record of exceeding targets and delivering exceptional results. Passionate about creativity and business success, I am eager to bring my extensive skills and experience to your organisation.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Business Development Manager

Ogilvy
Mumbai
11.2022 - 01.2024
  • Generate business and revenue for the digital section of Ogilvy and Mather Mumbai
  • Actively involved in creating and running pitches to bring brands overboard
  • Helped convert Bajaj Pulsar, Livon, Bingo into businesses for the digital section and generated a combined revenue of 3.2 crore for the company
  • Once the brands were onboarded, aligned with the briefs and managed end to end strategy
  • Helped retain businesses of 80 lacs for their 3rd year.

Content Developer

MX Takatak
Mumbai
06.2020 - 10.2022
  • Creating Short format content - 20-60 secs for the platform, over 400+ videos in 2 months
  • Short listing ideas, creating trends and possible viral videos
  • Creating content for and with brands and media alike
  • Shortlisting upcoming and viral Content Creators
  • Through and Through managing of short form content i.e
  • From ideas to delivery of videos.

Business Development (Monetization) & Creative

MXPlayer
Mumbai
11.2017 - 10.2022
  • Actively creating opportunities with the sales team to increase revenue via ad sales and branded integrations
  • Generated a revenue of 2.5 crore for branded integration of the Product “TOO YUMM” for the show Love Ok Please and sold ad inventory of 20 lacs
  • Generated a revenue of 3 crore for branded integration of the product “SMULE” for the show Times Of Music
  • Sold ad inventory of 10 lacs to Saregama Caravan
  • Generated a revenue of 2 crores for sponsorship which included ad banners, opening slates for hit shows AASHRAM and QUEEN on MX Player.
  • Creating and commissioning original shows for MX Player
  • Developing original NON FICTION IPs- Developed original non fiction IPs for MX player
  • 2 of them are below a
  • Love okay please - https://mxplayer.in/detail/episode/8b59213db4f2af4b5fec0aaaed940486 b
  • Shaadi Fit - https://mxplayer.in/detail/episode/75c2cf6d367251a5decf4d480b562a6f

Social Media Strategy and Content Marketing Head

DEKKHO
Mumbai
08.2016 - 10.2017
  • Led a team of 3 to build dekkho's Social Media (Facebook – 300K+, Twitter – 7K+, Instagram – 7K+, Pinterest, SnapChat) Content Marketing (Email, SMS, Push notifications, Blogging, Video memes & Listicles) verticals from the ground up
  • Planned, budgeted and executed an integrated content strategy across platforms in collaboration with content partners and watched Facebook, Twitter, Instagram and Google Analytics daily and weekly to compare results across platforms and allocate budgets
  • Reduced Cost per Acquisition by 67% and Cost per Engagement by 90% in 5 months to lower than industry average, by capitalizing on features prioritized by platforms, targeting, real-time tracking of performance and adjusting budget based on initial performance
  • Began revenue generation via Influencer marketing for the hair styling brand GATSBY - 5 lacs.

Marketing, Strategy and Social Media

RAPIDEBUY.COM
Mumbai
11.2014 - 03.2016
  • Managed entire product marketing cycle
  • Planning and applying the use of various sales strategies and managed the budget of the marketing department and initiated and coordinated Marketing activities
  • Prepared pricing strategy for the products.

LTD & RELIANCE BRANDS LTD
Mumbai
08.2013 - 10.2014
  • Customer service
  • Assist customers in selecting the right size and fit
  • Provide customers with insights on the brand
  • Research and analyze market trends, competitors, products and stock movement and take appropriate action to maximize revenue
  • Stock Management.

Passenger Service Agent

CELEBI NAS – TURKISH AIRLINES
Mumbai
05.2012 - 03.2013
  • Ticketing, reservation, baggage control, in-flight maintenance
  • Providing the best experience for passengers.

Customer Service Agent

Fidelity National Information Services
Mumbai
01.2009 - 11.2009
  • Informing customers of their debts and making collections of the same.

Fashion Consultant

Genesis Luxury Brands

Education

Bachelor of Technology - Computer Science

Rajiv Gandhi Institute of Technology
03.2012

Skills

  • Integrated Content
  • Sales
  • Social Media
  • Media Strategy
  • Content Strategy
  • Management
  • Analytics
  • Stock Management
  • Integration
  • Creativity
  • Collections
  • Inbound Marketing
  • Operations
  • Google Analytics
  • Ideation
  • Planning
  • Customer Service
  • Pre-Production
  • Commissioning
  • Collaboration
  • Editing
  • Blogger (Service)
  • Communications
  • Adaptability
  • Hubspot
  • Advertisement
  • Leadership
  • Digital Photography
  • Content Marketing
  • Research
  • Product Marketing
  • Campaign development expertise

Affiliations

  • Amateur boxer
  • Script writer
  • wannabe stand up comic

Accomplishments

  • Screen XX gold awards for branded integration

Certification

  • Hubspot inbound marketing

Timeline

Business Development Manager

Ogilvy
11.2022 - 01.2024

Content Developer

MX Takatak
06.2020 - 10.2022

Business Development (Monetization) & Creative

MXPlayer
11.2017 - 10.2022

Social Media Strategy and Content Marketing Head

DEKKHO
08.2016 - 10.2017

Marketing, Strategy and Social Media

RAPIDEBUY.COM
11.2014 - 03.2016

LTD & RELIANCE BRANDS LTD
08.2013 - 10.2014

Passenger Service Agent

CELEBI NAS – TURKISH AIRLINES
05.2012 - 03.2013

Customer Service Agent

Fidelity National Information Services
01.2009 - 11.2009

Fashion Consultant

Genesis Luxury Brands

Bachelor of Technology - Computer Science

Rajiv Gandhi Institute of Technology

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Puneet Gaur