Punith MN
Brand Manager | Strategic Account Manager | Driving Business Growth
Bengaluru
Summary
With 8 years of experience in e-commerce as an Account Manager and Brand Manager, I have a proven track record in driving brand growth, managing key seller accounts, and executing strategies. Skilled in optimizing pricing, marketing, and product launches, delivering consistent sales and performance results
Overview
9
9
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Assistant Brand Manager
Amazon
08.2022 - Current
- Developed and executed strategies to drive brand growth, expand market share, and enhance Amazon visibility. Continuously optimized pricing, availability, and promotions to increase sales and profitability, leading to a robust YoY growth rate exceeding 87%
- Planned and executed campaigns such as Sponsored Ads, Lightning Deals, and Subscribe & Save to boost product visibility and sales, demonstrating strong month-over-month performance with a 3% improvement in output metrics at the program level
- Created and executed Joint Business Plans with partners, ensuring goal alignment and progress through regular reviews. Conducted market research and competitor analysis to guide brand strategies and adjust offerings
- Managed promotional and advertising budgets to maximize ROI and drive cost-effective initiatives, resulting in a 15% reduction in Advt. cost without affecting sales
- Enhanced customer experience by upgrading product pages with A+ content and improving discoverability, achieving a perfect catalogue score of 100% for better customer engagement.
Strategic Account Manager
Amazon
05.2019 - 08.2022
- Led key seller accounts by advocating for their needs and developing strategic account plans that aligned with both seller goals and Amazon's business priorities, resulting in over 35% YoY growth
- Delivered top-line growth of 75%+ YoY to the FMCG products category by driving seller business through in-depth market analysis, strategic recommendations, and action plans, with a focus on optimizing selection, traffic, and conversion rates
- Performed in-depth analyses and delivered executive-level reports, offering actionable insights that drove consistent month-over-month business growth of 20% for sellers and improved marketplace operations.
- Demonstrated strong ownership by managing and optimizing top-line and selection targets, driving sales through programs like deals, coupons, Buy More Save More, and Subscribe & Save. Ensured seller performance aligned with company goals and Joint Business Plan objectives
- Successfully achieved 100% in key input metrics, including price competitiveness, fast-track buyable selection, Prime glance views, Amazon Fulfillment views, Best Price Rule coverage, and Sponsored Ads performance, all aligned with seller-level goals.
- Collaborated with cross-functional teams, including marketing, category management, and logistics, to drive seller growth, resolve operational issues, and achieve key input/output goals
Sr. Associate- Amazon.co.uk
Amazon
07.2016 - 11.2018
- As the operational point of contact, I resolved over 100 issues faced by sellers in the Consumable Products Products categories within a 48-hour TAT, collaborating with multiple stakeholders to ensure timely solutions
- Answered phone calls from potential customers to direct to appropriate products or departments.
- Trained new employees on basic customer service techniques and procedures.
Education
Master of Business Administration -
Mangalore University
01.2016
Bachelor of Computer Applications - undefined
Mangalore University
01.2013
Skills
Advanced Excel
Basic SQL
Product management
E-commerce management
Brand strategy
Sales strategy
Brand positioning
Certification
International financial reporting standards certifications
Additional Information
- Product Development Market Analysis
- Data-Driven decision making
- Cross-Functional Team Leadership
- Budget Management
- Process Improvement
- Inventory Management Trend Analysis
- Account Management
Accomplishments
- Led Product Development and Launch: By analyzing market trends and identifying selection gaps, I've collaborated with the brand to develop and launch a new product with competitive pricing. This strategy led to the product becoming the #1 Best Seller within 15 days of launch and maintaining its top position to date.
- In 2022, Led the Fresh Charter for Beauty category brands my input on selection, marketing for the sales event was exceptional and we achieved a 2x sales increase due to strategic improvements in visibility, pricing, and market positioning.
- Under my supervision in 2023, major brands in the Softlines category, 'Plum' and 'Bajaj,' doubled their business.
- Orchestrated efforts with 30+ sellers to ensure readiness for the sale event by optimizing Inventory, deals, pricing, and selection, driving over 20% growth compared to regular days.
- Received the Extra miler award for managing the key seller accounts and achieving the input/output metrics in FY 2021.
- Received Hero & Extra Mile award for the Best Performance during Great Indian Festival 2022.
- Recognized for elevating Beauty Category import selection by 53% YoY in FY2023.
Awards
Customer delight award for the month January 2017 and June 2018., Extra miler award for going beyond the daily work and reducing the inflow data by reaching out to the Retail team for the month August 2019.
Timeline
Assistant Brand Manager
Amazon
08.2022 - Current
Strategic Account Manager
Amazon
05.2019 - 08.2022
Sr. Associate- Amazon.co.uk
Amazon
07.2016 - 11.2018
Bachelor of Computer Applications - undefined
Mangalore University
Master of Business Administration -
Mangalore University