Purbali Sarmah
Content Specialist
Pune
Summary
Results-driven Content Writer offering 3.5 years of client-focused service, project management, and business-generating content production. Skilled professional with core strengths in creative expression, brand storytelling, and goal alignment across teams and external agencies. Proficient at crafting polished Ad copies, Case Studies, Social Media Posts, Landing Pages, and more across diverse formats spanning B2B/B2C marketing, healthcare, fashion, and technology. Cultivates and retains key client relationships and business partnerships across the US, UK, India, Australia, and Dubai, optimizing content for global resonance and SEO success. Leverages expertise in WordPress, MS Office, and SEO tools to deliver captivating content that achieves business objectives in the digital landscape.
Overview
5
5
years of professional experience
8
8
Certifications
Work History
Content Specialist
Beyond LED Technology
2023.10 - Current
- Developed and curated content for eCommerce and informational websites, enhancing brand presence. (Product description pages, category pages, technical spec sheets of products, About Us, Service pages, Product catalogs, etc)
- Managed social media content and ad copies, boosting online visibility and interaction. (Google ad text copy, display ad copy, Facebook ad copy)
- Optimized website navigation through effective information architecture design and user experience improvements.
- Pitched creative ideas for multimedia projects such as videos, webinars, or infographics.
- Crafted engaging newsletters, case studies, and blog posts to drive audience engagement.
- Collaborated on website revamping projects, ensuring content alignment with design and user experience.
- Executed email marketing campaigns, increasing customer retention and sales.
- Maintained SEO standards, optimizing content for search engines to improve organic traffic.
Senior Content Writer
Digital Arise
2021.10 - 2023.09
- Managed and executed content strategies for diverse clients in the US, UK, Dubai, Australia, Canada, and India.
- Created compelling and targeted paid ad content, driving effective marketing campaigns across various platforms.
- Developed and optimized content for websites, ensuring alignment with client branding and objectives.
- Produced engaging newsletters, case studies, blog posts, and social media content to enhance client online presence.
- Analyzed content performance and provided actionable insights to clients, improving overall digital marketing strategies.
- Conducted SEO audits and implemented optimization techniques to improve search engine rankings for client websites.
- Managed public relations activities, fostering positive media relationships and enhancing brand reputation.
- Led corporate social responsibility (CSR) initiatives, aligning company activities with social and environmental goals.
- Coordinated with web developers and graphic designers to ensure cohesive and visually appealing website designs.
- Pitched creative ideas for new content series that consistently attracted high levels of engagement from target audiences.
Freelance Content Writer
Digital Arise
2019.10 - 2021.10
- Revised outdated web copy for clients based on current best practices or branding changes.
- Analyzed client feedback data to identify areas of improvement in writing processes or communication styles.
- Assisted clients in identifying gaps within their existing content strategy through thorough analysis of competitors'' offerings.
- Collaborated with clients to develop compelling content strategies, resulting in increased website traffic and user engagement.
- Ghostwrote articles for different clients and agencies in B2B and B2C industries, incorporating relevant SEO terms and interlinking.
Content Writer Intern
The Social Talks
2021.08 - 2021.10
Content Writer Intern
The SocioLab
2021.07 - 2021.09
Freelance Content Writer
The Up2Date
2021.06 - 2022.03
Education
Master of Arts - Mass Communication And Journalism
MIT ADT Ceremony
Pune, India 2001.04 -
Bachelor of Arts - English
MDKG College
Dibrugarh, India 2001.04 -
Higher Secondary - Humanities
Salt Brook Academy
Dibrugarh, India 2001.04 -
Skills
Project management Tools (Basecamp, Trello)
Content Management Systems (Wordpress, Shopify)
Canva, Semrush, Ahrefs, Quetext, Plagiarism Checker, Grammarly
E-book Creation
Keyword Research Analysis
Certification
EF SET Certificate
Timeline
Content Specialist
Beyond LED Technology
2023.10 - Current
EF SET Certificate
2023-06
Senior Content Writer
Digital Arise
2021.10 - 2023.09
Content Writer Intern
The Social Talks
2021.08 - 2021.10
Content Writer Intern
The SocioLab
2021.07 - 2021.09
Reuters digital journalism - Reuters
2021-07
Freelance Content Writer
The Up2Date
2021.06 - 2022.03
IPR and IP management for startups - Atal Innovation Mission Official
2021-04
Mega digital markeitng course A-Z - Udemy
2021-04
Social Media Marketing Mastery - Udemy
2021-04
Ultimate Web Content Writing - Udemy
2021-04
Content marketing CertifiedContent marketing Certified - HubSpot
2021-01
Email Marketing Certified - Hubspot
2021-01
Freelance Content Writer
Digital Arise
2019.10 - 2021.10
Master of Arts - Mass Communication And Journalism
MIT ADT Ceremony
2001.04 -
Bachelor of Arts - English
MDKG College
2001.04 -
Higher Secondary - Humanities
Salt Brook Academy
2001.04 -