Yoga
Purbasa Bagchi
Brand Management & Store Manager
Kolkata
Work Preference
Summary
· A confidant individual with a very versatile experience with skills required to maintain discipline and a perfect work and life balance. A key team member who always had the ability to work under pressure and achieve the set targets.
· Proficiency in strategic planning, client maintenance, business development identifying and pursuing new business opportunities and social communication and influence.
· Artistic knowledge of shoots and management and expertise in story creation and managerial skills.
. Business skills for remotely working in family businesses.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
1
1
Certificate
4
4
Languages
Work History
Project Manager
Brahmani Events and Exhibition
Ahmedabad
03.2023 - Current
- Developed and initiated project, managed costs, and monitored performance
Identified plans and resources required to meet project goals and objectives. - Budget Management: Monitor financial aspects with management throughout project lifecycle.
- Branding and Messaging: Develop strong brand identity for B2B Beauty Expo, including compelling logo, tagline, and visual elements. Craft key messages that highlight unique selling points, value proposition, and benefits.
- Industry Partnerships: Establish strategic partnerships with relevant industry associations, beauty brands, and other influencers. Co-promote expo through cross-promotional activities, press releases, and shared marketing efforts to reach broader audience.
- Ensure contracts are clear, deliverables are met, and relationships are maintained.
- Team Coordination: Build and lead project team, assigning responsibilities and tasks to individuals while ensuring effective communication and collaboration. Facilitate regular team meetings to track progress, address challenges, and keep everyone aligned.
- Stakeholder Engagement: Identify and engage with key stakeholders such as exhibitors, sponsors, industry experts, and attendees. Foster strong relationships, address their concerns, and ensure satisfactory experience with brand.
- Event Logistics: Coordinate logistical aspects of expo, including venue selection and setup, exhibitor registrations, attendee registrations, transportation..
- Marketing and Promotion: Collaborate with industry associates to develop and implement comprehensive marketing and promotional strategy for Beauty Expo. This may include digital marketing campaigns, social media engagement, content creation, and traditional advertising methods.
- Risk Management: Identify potential risks and develop contingency plans to mitigate them. Continuously monitor and evaluate risks throughout project, ensuring proactive measures are taken to minimize their impact on event.
- Content Creation: Develop engaging and informative content to educate target audience and that showcase expo's value and benefits for beauty professionals and businesses.
- Social Media Marketing: Guide team to leverage social media platforms to create buzz and engage with target audience. Develop engaging and informative content to educate target audience and that showcase expo's value and benefits for beauty professionals and businesses.
Brand Manager - Social Media and Communications
Anvay Couture
Kolkata
04.2018 - 03.2023
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Developed and executed branding campaigns to educate target audiences on product features and benefits.( shows and exhibitions)
- Researched market trends to identify customer needs and preferences for strategic planning.
- Created and managed budgets to maximize brand reach and engagement.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Cultivated relationships with key stakeholders, vendors, industry influencers and brand collaboration to create positive brand engagement
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Consulted with product development teams to enhance products based on customer interest data.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Social Media – Complete deliverables (from start to presentation)management of social media on –required platforms.
- Strategizing- Campaign research, story creation, ideation, theme, resource management, planning and coordination.
- Content creation- Shoots and collaborations.
- Design- Coordination and ideation of Graphics, video editing, page designing, website. (Designing done by graphic designer)
- Content Writing & presentation- Correct content, captions, hashtags.
- Sale - manage online sales and exhibitions. Generate leads from portals, checking queries, booking appointments.
- Social media promotion of 3 sister brands.
- Exhibitions management– selection, participation, sales, orders, customization, alteration, and logistics.
- Fashion shows management
Store Manager
Nakul Sen exports pvt ltd
Kolkata
12.2019 - 11.2020
- Lead a high-performing fashion retail team to achieve sales targets and exceed customer expectations.
- Implement effective visual merchandising strategies to create an enticing and on-brand store environment.
- Develop and nurture strong customer relationships through personalized styling advice and exceptional service.
- Drive inventory management processes to optimize stock levels and ensure a seamless shopping experience.
- Stay up-to-date with fashion trends and industry insights to curate a cutting-edge product selection.
- Foster a positive and inclusive work culture, empowering team members to deliver their best performance.
- Collaborate with designers and suppliers to ensure timely product availability and exclusive offerings.
- Analyze sales data and customer feedback to identify opportunities for growth and improve store performance.
- Execute effective marketing and promotional initiatives to increase foot traffic and drive sales.
- Stay abreast of competitors and market trends to maintain a competitive edge in the fashion industry.
Store Manager
Namrata joshipura
Kolkata
04.2016 - 03.2018
- Store setup, Staff recruitment and training.
- Client Relationship – taking care of client’s requirements and queries. Coordinating with clients on regular intervals. Updating clients of promotions and merchandise.
- Visual merchandising –.
- Managing merchandise of store and buyers (of Kolkata).
- Sale – meeting sale targets,
- Accounts- billing and sale, managing store expenses.
- Vendor management.
- Managing smooth functioning of store and taking care of internal and structural work.
- Planning and managing promotions and events for store.
- Exhibitions – participating and managing exhibitions on behalf of team-Namrata Joshipura. e.g-Stylefile,The Loft.
Assistant Store Manager
Avoire multi designer store
Kolkata
09.2014 - 10.2015
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Walked through store areas to identify and proactively resolve issues negatively impacting operations.
- Rotated merchandise and displays to feature new products and promotions.
- Analyzed customer feedback and implemented strategies to improve customer experience.
- Developed and maintained strong relationships with vendors to facilitate timely product delivery.
- Events and exhibitions – managing, coordinating.
Event Management Coordinator
freelance
Kolkata
- Managed administrative logistics of events planning, event booking, and event promotions.
- Coordinated schedules and timelines for events.
- Performed event coordination for larger parties and gatherings.
- Managed event logistics and operations.
- Hired, trained and supervised volunteers and support staff required for events.
- Worked as ticketing supervisor, coordinator and assistant cheer leader manager for DNA Entertainments for IPL 2013 and 2014.
- Skilled at working independently and collaboratively in a team environment.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Back Office Executive
kotak mahindra life insurance
jamshedpur
11.2011 - 02.2013
- Revenue collection.
- Supervision of Tele callers for collection of revenues
- Verification of documents
- Time And batch allotment for new Candidates
Education
B.com - Accounting And Business Management
Calcutta University
Kolkata 05.2008 - 07.2011
Skills
Microsoft office
Digital marketing
Content creation
Creative direction
Management
Analytical and problem solving
Logistics management
Art direction- production and set
Team leadership and coaching
Public and Media Relations
Corporate Communications
Brand development
Campaign management
Excellent Communication
Flexible and Adaptable
Objective
My objective is to obtain a position in a professional office environment where my skills are valued and can benefit the organization. Ideally, I wish to have a career in marketing with a growing organization wherein both I and the organization can grow in professional stature and business volumes, respectively.
· Seeking a Middle Management role as a Manager / Manager Sales and Marketing.
Preferred Sector: Fashion/ Exhibition/ Brand building.
Accomplishments
- Lead and managed fashion shows of Luxury designers.
- Art direction and production management of Fashion shoots.
- Managed shows and exhibitions with strategic planning and achieved desired outcomes.
- Planning to accomplishing budgeted marketing and branding.
- Managed the complete and successful marketing of brand with on job experience.
Certification
RYT Yoga Trainer
Interests
Art
Writing
Design and decoration
Sustainable lifestyle enthusiast
Styling
creative art
I have niche for everything creative. I constantly work on creating art pieces ( specially recycled and reused). I enjoy designing spaces ( home and set decor). I have a knack of designing and styling clothing (int. environment friendly).
My creativity takes me to explore in the culinary skills where I enjoy and relish creating fusion, healthy and efficient cooking.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Project Manager
Brahmani Events and Exhibition
03.2023 - Current
RYT Yoga Trainer
11-2022
Store Manager
Nakul Sen exports pvt ltd
12.2019 - 11.2020
Brand Manager - Social Media and Communications
Anvay Couture
04.2018 - 03.2023
Store Manager
Namrata joshipura
04.2016 - 03.2018
Assistant Store Manager
Avoire multi designer store
09.2014 - 10.2015
Back Office Executive
kotak mahindra life insurance
11.2011 - 02.2013
B.com - Accounting And Business Management
Calcutta University
05.2008 - 07.2011
Event Management Coordinator
freelance