Purna Bhuyarkar

• Drove over 3M+ G2 reviews by leading the strategic planning and execution of high-performing email campaigns for SaaS vendor engagement.
• Spearheaded A/B testing initiatives that optimized email campaign performance, significantly improving open rates, click-through rates, and review conversions.
• Enhanced cross-functional collaboration with Customer Success, Branding, and Product Marketing to tailor messaging and maximize campaign impact.
• Streamlined operational workflows by owning intake tracking and process management (Google Sheets, Confluence), proactively resolving blockers.
• Delivered key campaign performance insights , leveraging data to inform strategic decisions and highlight ROI to stakeholders.
• Closed 1,191 Salesforce cases (22% of total) and handled 88 landing page requests (34% of total) , reconciling $176,504 for wizard landing pages.
• Led impactful projects including Wizard 2.0 automation, CRC Confluence Space organization, Email Template Revamp, and My.G2/Email Verification integration.
• Partnered with Product and CSMs to enhance vendor visibility and refine review-gathering strategies, while optimizing internal dashboards for improved reporting.
• Maintained service standards by actively monitoring SLA breaches and mentored four colleague on organizational efficiency.

Here's a refined and concise version of your contributions, integrating the provided data points:

• Drove vendor review generation by building and launching customized email campaigns.
• Managed end-to-end campaign execution , including intake, QA, and daily operations for timely and error-free delivery.
• Collaborated cross-functionally to align messaging, resolve blockers, and optimize campaign performance.
• Closed 1,147 Salesforce cases , accounting for 22% of the Campaign Specialist team's total.
• Set up 1,063 Iterable workflows , representing 21% of total workflows created.
• Handled over 58 landing page requests , ensuring timely and effective campaign support.
• Reconciled approximately $140,981 for wizard landing page budgets, demonstrating financial accuracy.

• Drove 80% increase in product circulation across key regional markets through strategic brand campaigns.
• Led insight-driven market research and competitive analysis to shape targeted marketing strategies.
• Cultivated cross-functional and government partnerships to enhance campaign outreach and execution.
• Developed and optimized localized brand strategies for cultural and demographic resonance.