Summary
Overview
Work History
Education
Skills
Timeline
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Purnachandran C

Purnachandran C

Chennai

Summary

Highly skilled SEO Executive with over 9 years of experience in optimizing websites to achieve higher search engine rankings and drive organic traffic. Expertise in conducting comprehensive keyword research, on-page and off-page SEO, technical SEO audits, and content strategy development. Demonstrated ability to improve website performance, enhance user experience, and achieve top rankings for competitive keywords. Proficient in using SEO tools such as Google Analytics, SEMrush, Ahrefs, and Moz to monitor performance and make data-driven decisions. Strong analytical skills with a proven track record of increasing organic traffic and improving search engine visibility.

Overview

10
10
years of professional experience

Work History

Sr SEO Executive

Vectone Mobile
03.2021 - Current
  • Developed and executed SEO strategies that improved organic search results and visibility in the UK market for the key product pages by over 60%
  • Directed revamp of the company website and brand name, doubling its traffic and increasing customer engagement by 30%
  • Carried out in-depth competitor analysis to find the best possible competitive keywords and long tail keywords to inform the content creation team, resulting in a 55% increase in organic traffic
  • Utilized analytic tools to monitor and report on SEO performance such as keyword rankings, organic traffic, and conversion rates, leading to strategic adjustments that boosted traffic by 40%
  • Achieved a 25% increase in organic download for Worktual app by implementing a comprehensive strategy, which included optimization keywords, optimizing metadata, improving app store visibility, and enhancing our app creative assets
  • Developing and executing a robust link-building strategy to acquire high-quality backlinks from reputable websites, strengthening the website's authority and improving search engine rankings
  • Lead a team of freelance writers and editors to produce high-quality SEO-optimized content
  • Generating regular reports to evaluate the impact of SEO efforts, providing actionable insights for continuous improvement and optimization of website performance
  • Implementing data-driven approaches to optimize digital advertising spend, resulting in significant ROI improvements and cost efficiencies
  • Identified strengths and weakness of UCaaS competitors and prepared a detailed presentation on individual page traffic analysis for the competitors
  • Prepared and implemented primary keywords, secondary keywords, LSI keywords and long tail keywords for the respective pages
  • Developed wireframe for entire webpages comprised of base content with keywords, images, internal links, contact form design and call to action
  • Coordinated with UI/UX team design implementation for the Worktual website
  • Conducted SEO A/B testing for improving better crawlability of the website, ignoring duplication pages, mobile optimization, page speed, and SEO KPI tracking for organic visibility
  • Published Worktual (UCaaS) product integration in Google Chrome Webstore and Microsoft Outlook
  • Worked with Market research Team to understand competitor's latest features, upcoming feature strengths and weaknesses for leading business communication platforms like Zoom, MS teams, Google Meet, & Slack
  • Worked on UCaaS product marketing research to provide valuable suggestions and decision-making in including major features to our Worktual product
  • Optimized official LinkedIn, Facebook, & Twitter pages
  • Promoting SEO-driven content in website blog
  • Optimized relevant third-party profiles, such as Google My Business, Trustpilot, Google Play store, and App Store

Sr SEO Executive

Worktual
Chennai
03.2021 - Current
  • Developed and executed SEO strategies that improved organic search results and visibility in the UK market for the key product pages by over 60%
  • Directed revamp of the company website and brand name, doubling its traffic and increasing customer engagement by 30%
  • Carried out in-depth competitor analysis to find the best possible competitive keywords and long tail keywords to inform the content creation team, resulting in a 55% increase in organic traffic
  • Utilized analytic tools to monitor and report on SEO performance such as keyword rankings, organic traffic, and conversion rates, leading to strategic adjustments that boosted traffic by 40%
  • Achieved a 25% increase in organic download for Worktual app by implementing a comprehensive strategy, which included optimization keywords, optimizing metadata, improving app store visibility, and enhancing our app creative assets
  • Developing and executing a robust link-building strategy to acquire high-quality backlinks from reputable websites, strengthening the website's authority and improving search engine rankings
  • Lead a team of freelance writers and editors to produce high-quality SEO-optimized content
  • Generating regular reports to evaluate the impact of SEO efforts, providing actionable insights for continuous improvement and optimization of website performance
  • Implementing data-driven approaches to optimize digital advertising spend, resulting in significant ROI improvements and cost efficiencies
  • Identified strengths and weakness of UCaaS competitors and prepared a detailed presentation on individual page traffic analysis for the competitors
  • Prepared and implemented primary keywords, secondary keywords, LSI keywords and long tail keywords for the respective pages
  • Developed wireframe for entire webpages comprised of base content with keywords, images, internal links, contact form design and call to action
  • Coordinated with UI/UX team design implementation for the Worktual website
  • Conducted SEO A/B testing for improving better crawlability of the website, ignoring duplication pages, mobile optimization, page speed, and SEO KPI tracking for organic visibility
  • Published Worktual (UCaaS) product integration in Google Chrome Webstore and Microsoft Outlook
  • Worked with Market research Team to understand competitor's latest features, upcoming feature strengths and weaknesses for leading business communication platforms like Zoom, MS teams, Google Meet, & Slack
  • Worked on UCaaS product marketing research to provide valuable suggestions and decision-making in including major features to our Worktual product
  • Optimized official LinkedIn, Facebook, & Twitter pages
  • Promoting SEO-driven content in website blog
  • Optimized relevant third-party profiles, such as Google My Business, Trustpilot, Google Play store, and App Store

Sr SEO Analyst

Vectone Mobile UK & Austria
Chennai
03.2021 - Current
  • Devising web marketing strategies that have elevated product and service to generate leads with a high conversion rate
  • Analysing and researching keywords related to our Mobile Virtual Network Operator services through keyword research tools like SEMRUSH, Google Search Console, keyword planner & Keywords Everywhere
  • Worked on German keywords for on-page implementation for the Vectone Mobile Austria website
  • Coordinated with a content writer and the German translator to implement website content, Title & Meta-description
  • Overall traffic for the Vectone mobile UK 36,245 for Feb 2023
  • Overall traffic nearly increased to +2000 when compared to the previous month
  • Overall traffic for the Vectone mobile AT 11,906 for Feb 2023
  • Overall traffic nearly increased to +750 when compared to the previous month
  • Developing content initiatives to launch website blog content, web 2.0, guest posting and Local SEO
  • Managing the development and optimization of landing pages for Email marketing resulted in an overall conversion of new sim cards in the UK to 421

Sr SEO Analyst

Beauty cherie
Chennai
09.2019 - 01.2020
  • Implemented On-page marketing activities from scratch
  • Influencer Marketing - Worked with famous Celebrity Makeup artists and beauty influencers for our elite beauty product promotion and campaigns
  • Planned and implemented video flow for influencer content for Instagram and Youtube
  • Managed Evescafe Youtube Channel, the parent company of Beauty cherie which recorded channel views- 14,000 in a day (Based on YouTube Analytics)

Sr SEO Analyst

Agriya Infosystems
Chennai
07.2017 - 01.2020
  • Implemented On-page marketing activities from scratch
  • Influencer Marketing - Worked with famous Celebrity Makeup artists and beauty influencers for our elite beauty product promotion and campaigns
  • Planned and implemented video flow for influencer content for Instagram and Youtube
  • Managed Evescafe Youtube Channel, the parent company of Beauty cherie which recorded channel views- 14,000 in a day (Based on YouTube Analytics)

Sr SEO Analyst

Agriya
Chennai
07.2017 - 01.2020
  • Devising web marketing strategies that have elevated products and services to generate leads with a high conversion rate
  • Launched campaigns highlighting UI & Feature additions leading to 21 new full-sized projects
  • Continuous responses even 15 days after the campaign ended
  • Traffic improved by during the year-end promotional period
  • Keyword ranking improved from 15th position to 2nd position in the US and Uk locations
  • Designed video flow for Demo of version 2.0 and coordinated with Developers and for the implementation

Sr SEO Analyst, Team Lead

INFINIX
Chennai
08.2014 - 07.2017
  • Company Overview: Digital Marketing Company
  • Lead SEO Team of 6 members to devise marketing strategies for organic web traffic, search engine referrals and conversion rate
  • Managed Clients’ official Facebook pages Ticketgoose, Talentpro and One Indiabulls
  • Prepared in-depth SEO audit report, Google Webmaster & Analytic reports for clients
  • Digital Marketing Company

Education

B.Tech - IT

SRM Easwari Engineering College
Chennai

Skills

  • Search Engine Optimization (SEO)
  • Keyword Research and Strategy Development
  • On Page, Off Page & Technical SEO Optimization
  • GA4, GSC and GTM Tracking & Implementation
  • SEO Analytics and Performance Metrics
  • Online reputation management
  • Social Media Management
  • App Store optimization
  • Content Strategy and Marketing
  • Key SEO Skills: Keyword research, Technical SEO, Link Building, Page Speed Optimization, SEO Tools Implementation, Content Marketing, Project Management, Google Analytic and reporting
  • On-Page Optimization: Competitor analysis, Identify Target Keywords, Create Keyword Map, Writing Title & Optimization, Writing Meta Description, Keyword Research, Internal Linking, Heading Optimization, URL Optimization, Content Quality, Fixing Broken Links, Alt Text, Site Speed
  • Off-Page Optimization: Backlink Analysis, Broken Link Building, Content Marketing, Social bookmarking Submission, Online Reputation Management (ORM), Creating Social Media Presence, Document Sharing, Guest Blogging, Brand Building, Forum submission, Social Media Engagement, Influencer Marketing
  • Setting Google Tools: GA4 Implementation and Creating Report, GSC Implementation, GTM Implementation
  • Social Media Marketing: Create Facebook Business Page and Post creation, Instagram Post Submission, Linkedin Business Page Optimization, Twitter
  • YouTube: Optimization YouTube Channel Page, YouTube Keyword Research, Keyword Rich Video Title Creation, Video description Optimization, Video Tags, Share and Promote, Build Playlist
  • App Store optimization: Competitor Analysis, App Title and Description Optimization, Review management, Localization and Promotion, Regular App updation
  • Other Skill Set: B2B Marketing, B2C Marketing, Brand Position, Analytic Reporting, Keyword research for Pay Per Click, SMO marketing plan, Landing Page Optimization, Influencer marketing, Team Recruiting and Hiring
  • Technical: HTML, CSS
  • Accomplished at Website and Landing page operation, Client handling and Reporting

Timeline

Sr SEO Executive

Vectone Mobile
03.2021 - Current

Sr SEO Executive

Worktual
03.2021 - Current

Sr SEO Analyst

Vectone Mobile UK & Austria
03.2021 - Current

Sr SEO Analyst

Beauty cherie
09.2019 - 01.2020

Sr SEO Analyst

Agriya Infosystems
07.2017 - 01.2020

Sr SEO Analyst

Agriya
07.2017 - 01.2020

Sr SEO Analyst, Team Lead

INFINIX
08.2014 - 07.2017

B.Tech - IT

SRM Easwari Engineering College

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