Summary
Overview
Work History
Education
Skills
Academic Accolades
Extra Curricular Accolades
Timeline
Generic
PURNENDU CHAKRABORTY

PURNENDU CHAKRABORTY

Result Oriented, Insightful, Analytical Sales & Marketing Professional with 10 yrs of experience
Kolkata

Summary

Experienced professional with a proven track record in business development, key account management, GTM strategies, channel sales, marketing, customer acquisition/retention, brand launches, and relationship management. Demonstrated ability to drive revenue growth and increase market share through strategic planning and execution. Skilled in fostering strong partnerships with clients and stakeholders to achieve mutual business objectives. Passionate about delivering innovative solutions that drive business success in competitive markets.

Overview

9
9
years of professional experience
6
6
years of post-secondary education
3
3
Languages

Work History

Assistant General Manager - Sales Development

Believe Cosmetics Pvt Ltd
02.2021 - 04.2023
  • Successfully established and positioned halal beauty brands like Lafz, Zayn & Myza (ZM Cosmetics) as market leaders in selective regions across India, leveraging the Beauty Advisor channel for strategic growth.
  • Played a key role in investor funding and regular data preparation and reporting, directly supporting the CEO's office in ensuring smooth business operations and strategic decision-making.
  • Delivered 25 Cr of Business in Durga Puja 2022 in BA Channel.
  • Designed and executed successful loyalty programs, increasing customer retention and driving sustained growth in key markets.
  • Managed multi-channel sales strategies, consistently exceeding business targets while building strong relationships with distributors, retailers, and end customers.

KAM - National Account, Partner Head & GTM

Innoviti Payment Solution Pvt. Ltd
07.2019 - 02.2021
  • Strategic tie-ups with leading F&G/FMCG billing vendors to effectively provide payment solutions to their merchants.
  • Appointing partners across India who will be responsible to drive business for Innoviti corporate business.
  • Drive GTM initiatives nationally by aligning with cross-functional teams across geography.
  • Responsible for anchoring all product launches, validations and feedback with channelized efforts to build, sustain, measure, execute and optimize strategic initiatives.

Senior Branch Manager

MBS Mobile Pvt Ltd (MOBIISTAR Devices)
07.2018 - 06.2019
  • Managing overall business operations of “Mobiistar” brand with a network of distributors in Kolkata and parts of West Bengal with a team of Sales Managers.
  • Responsible for product launch, product strategy & launch roadmap.
  • Responsible for managing the overall B2B business in West Bengal & Parts of East through corporate accounts.
  • Drive initiatives/partnerships/campaigns such as digital marketing, ATL marketing campaigns and national drives during festive seasons.

Area Sales Manager

TNS MOBILE - NOKIA Mobiles
04.2017 - 07.2018
  • Managing overall channel sales & marketing operations for a network of distributors in Kolkata with a team of Territory Sales In-Charge.
  • Expertise in tracking market dynamics and drawing inputs to realign tactics/strategies to counter competition & identify key accounts to strategically secure profitable business for the products in new markets.
  • Analyzing latest market trends, track competitor's activities and providing valuable inputs for fine tuning sales & marketing strategies as well as achieving top line and bottom line profitability.
  • Identifying and appointing new channel partners to enhance business development through formal presentation, while working closely with the sales channel to ensure target achievements.
  • Providing up sale to the company, solving the financial issues of the customers, following up and ensuring that the technical and non-technical issues of the customers are resolved.

Area Sales Manager

INTEX TECHNOLOGIES LTD
08.2016 - 03.2017
  • Handled a group of proven distributors across territory with a team of Territory Managers.
  • Proven to realign tactics/strategies to counter competition & identify key accounts to strategically secure profitable business for the products in markets.
  • Identifying and appointing new channel partners to enhance business development through formal presentation.

Area Sales Manager

HCL INFOSYSTEMS LIMITED
07.2014 - 07.2016
  • Managing overall channel sales & marketing operations for a network of distributors while planning and achieving area wise coverage, volume and revenues across the designated region with a team.
  • Drive business through corporate clients like SKS Microfinance across branches in ROWB.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.

Education

MBA - Marketing and Systems

Indian Institute of Social Welfare And Business Management
Kolkata
05.2012 - 06.2014

B. Tech - Computer Science & Engineering

Camellia School of Engineering And Technology
Kolkata
07.2008 - 05.2012

Skills

Employee relations

Operations management

Team leadership expertise

Training and development background

Staff management

Customer retention

Operations oversight

Strategic planning skill

Customer relationship management (CRM)

Business development

Workflow coordination

Academic Accolades

  • Junior Diploma in Arts (painting).
  • Certificate of Merit from MBD Talent Search Examination, 2004-2005.
  • Certificate of Merit from NIIT in NIIT Quiz Olympiad 2004.
  • Completed course in communicative English from Inlingua International School of Languages.
  • Certified for participation in TGMC training workshop.

Extra Curricular Accolades

  • Certificate of Merit from North 24 Parganas Dist. Body Building & Yogasana Association.
  • Sports President of Camellia School of Engineering and Technology.
  • Participated in CAB under 17 matches.

Timeline

Assistant General Manager - Sales Development

Believe Cosmetics Pvt Ltd
02.2021 - 04.2023

KAM - National Account, Partner Head & GTM

Innoviti Payment Solution Pvt. Ltd
07.2019 - 02.2021

Senior Branch Manager

MBS Mobile Pvt Ltd (MOBIISTAR Devices)
07.2018 - 06.2019

Area Sales Manager

TNS MOBILE - NOKIA Mobiles
04.2017 - 07.2018

Area Sales Manager

INTEX TECHNOLOGIES LTD
08.2016 - 03.2017

Area Sales Manager

HCL INFOSYSTEMS LIMITED
07.2014 - 07.2016

MBA - Marketing and Systems

Indian Institute of Social Welfare And Business Management
05.2012 - 06.2014

B. Tech - Computer Science & Engineering

Camellia School of Engineering And Technology
07.2008 - 05.2012

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PURNENDU CHAKRABORTYResult Oriented, Insightful, Analytical Sales & Marketing Professional with 10 yrs of experience