Purnet Moirangthem
Bengaluru
Summary
Experienced Account Manager with 4+ years in creative and music industry roles. Proven track record in social media optimization, leading to a 3% surge in engagement and a 77% expansion in follower count. Orchestrated collaborations reaching an audience of 23M and launched a YouTube challenge with over 39M views in just 18 months.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Account Manager
Dentsu Creative
10.2021 - 05.2023
- Managed and optimized social media channels for YouTube Creators India, leading to a 3% surge in engagement and a 77% expansion in follower count
- In 18 months, built lasting relationships with 4 cross-functional teams, championing collaborative design processes, and delivering impactful user experiences
- Content planning, scheduling & publishing via CRM tools such as Sprinklr & Later, streamlining processes to achieve a 40% boost in productivity
- Generated brand engagement by orchestrating collaboration with leading YouTube creators and musicians to produce #CreatingForIndia content, reaching an audience of 23M
- Partnered with Neeraj Chopra to launch #JavRun YouTube Shorts Challenge, resulting in over 39M views and a substantial increase in brand visibility
Business Development Manager
Horus Music
02.2020 - 09.2020
- Improved content management: Long & short format for a 25% reduction in bounce rate
- Enhanced content accessibility for improved user satisfaction
- Drove the acquisition of 20+ leads for music distribution & music publishing, contributing to a broader client base and enhanced brand visibility in 8 months
- Researched current trends through global music conferences such as MIDEM, MU: CO, Sandbox Global Summit & AAM
Creative Trainee
Prime Focus Technologies
05.2016 - 03.2017
- Collaborated on voice-over recordings & audio editing for TV broadcasts, contributing to 10% improvement in overall broadcast quality and audience engagement
- Collaborated with the post-production team to deliver digital content, increasing user engagement by 15% within 1 year.
Education
Master of Arts - Mass Communication
Symbiosis Institute Of Media And Communication, Pune
Pune04.2016
Skills
- Analytical problem solving skills
- Attention to detail
- Data Analysis
- Design Thinking
- Empathy
- Figma
- Mobile app
- Presentation skills
- Proactive
- Stakeholder interviews
- Team Leadership
- Usability testing
- User-Centered design
- User flows
- User journey
- User Research
- UX Research
- Visual design
- Web Design
- Wireframe
Certification
- UI/UX Design - Designerrs Academy
- Advanced Digital Marketing - Indian Institute of Digital Education
Timeline
Account Manager
Dentsu Creative
10.2021 - 05.2023
Business Development Manager
Horus Music
02.2020 - 09.2020
Creative Trainee
Prime Focus Technologies
05.2016 - 03.2017
Master of Arts - Mass Communication
Symbiosis Institute Of Media And Communication, Pune
Similar Profiles
Muskaan KhannaMuskaan Khanna
Associate Image Executive at DENTSU CreativeAssociate Image Executive at DENTSU Creative
Prachi SinghPrachi Singh
Content Director at Dentsu CreativeContent Director at Dentsu Creative
Savannah JerseySavannah Jersey
Senior Account Manager at Dentsu CreativeSenior Account Manager at Dentsu Creative