Purnima Sharma
New Delhi
Summary
Innovative and proactive Business Development leader with 8 years of experience in sales and operations using digital & offline acquisition methods. Proven track record of converting sales leads and effectively managing multiple corporate categories. Exceptional expertise in monitoring trends and capitalizing on emerging opportunities. Strong communication abilities and a commitment to driving business growth through proactive initiatives.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Group Manager - Brand Solution
Mirchi – The Times Group
07.2017 - Current
- Led a team of 3 sales representatives to achieve monthly and annual sales targets along with individual targets.
- Developed and implemented sales strategies to penetrate new markets and expand our customer base, resulting in a 51% increase in revenue within a financial year
- Conducted regular performance evaluations and provided coaching and training to team members to improve sales techniques and customer relationship management
- Collaborated with marketing and product development teams to align sales strategies with product launches and promotional campaigns, resulting in significant increase in sales during campaign periods
- Analyzed sales data and market trends to identify opportunities for growth and optimize sales processes
- Handling negotiations with clients and with their respective media agencies
- Conduct regular competition analysis to ensure market share growth
- Executed 360 degree marketing campaign
- Handling Strategic partnerships and campaign
- Cross brand promotions for new customer acquisition and customer retention
- Giving End to End Solutions to all major brands like Mother Dairy, Haleon, GSK pharmaceuticals Ltd and many more major brands across Pan India.
Sales & Marketing Manager
Chanakya IAS Academy
06.2016 - 07.2017
- Developed and implemented effective sales strategies to achieve revenue goals for educational products or services
- Building and maintaining strong relationships with educational institutions, such as schools, colleges & training centers
- This involved networking, attending conferences, and establishing partnerships to promote the institution's offerings
- Reporting and Analysis: Compilation of sales reports, track key performance indicators (KPIs), and provide regular updates to the institution's management
Education
MBA - HR & Marketing
Shri Mata Vaishno Devi university, Katra
01.2014
Bachelor of computer Applications -
Jammu University
01.2012
Skills
- Business Planning
- Portfolio management/Pipeline
- Team management
- Negotiation
- Sales Force
- Business Development
- P&L Management
Certification
- Online Marketing Foundation
- Social Media Marketing Foundations
- Social Media Marketing: Strategy and Optimization
Timeline
Group Manager - Brand Solution
Mirchi – The Times Group
07.2017 - Current
Sales & Marketing Manager
Chanakya IAS Academy
06.2016 - 07.2017
MBA - HR & Marketing
Shri Mata Vaishno Devi university, Katra
Bachelor of computer Applications -
Jammu University
- Online Marketing Foundation
- Social Media Marketing Foundations
- Social Media Marketing: Strategy and Optimization
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