Purnimaa Shah
SEO Account Manager
Surat,GJ
Summary
SEO Analyst with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and report generation. Guides SEO strategy for medium-sized businesses and executes SEO-driven lead generation campaigns for large clients.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
Work History
SEO Analyst
ADIT Adv. Pvt. Ltd
02.2022 - Current
- Perform detailed keywords research, analyze search trends, and provide insights and opportunities that will lead to revenue generation
- Generate regular reports on SEO performance
- Local SEO
- Review and improve technical SEO issues, such as including site architecture, URL structures, and core web vitals, and recommend fixes
- Collaborate across various teams to ensure new pages and projects are optimized for search from the moment of launch
- Support our content team for content ideation, development, design, and delivery
- Drive strategy, management, prioritization, and execution of KPI
- Audit, monitor, and improve the business performance of our websites
- Work with product and web development teams to drive SEO improvement roadmap
- Training junior SEO Executives.
Sr. SEO Executive
Telsa Media
Surat
03.2020 - 01.2022
- Create, execute & manage organic search strategies
- Translate the client’s marketing goals into a successful organic strategy
- Develop keyword and intent research and develop a strategy based on findings
- Work with development teams for consulting and troubleshooting technical SEO issues
- Develop ongoing outreach, link-building strategies, and implementation
- Provide On-page optimizations on a page-by-page basis
- Create content outlines to update or create content
- Perform SEO technical audits
- Perform regular content and on-page audits and provide recommendations
- Build reports on web KPIs with a focus on keyword/page rankings and organic search traffic opportunities
- Research and monitor competitor SEO activities
- Provide recommendations based on competitors’ analysis
- Work with SEO tools - SEMrush, Ahrefs, Ubersuggest, Screaming Frog
- Work with Google platforms, including Google Search Console, Google Analytics, Google Data Studio, and Google Keyword Planner
- Support of initiatives using basics of HTML & CSS
- Keep track of Google’s algorithm updates and penalties, On-page SEO and technical (site crawlability)
- Provide clients with recommendations based on updates.
L.P. Savani Vidhyabhavan
06.2014 - 03.2015
- Surat
- Percentile: 99.72
- Percentage: 86.8
Secondary School Certificate, L.P. Savani
06.2012 - 03.2013
- Surat
- Percentile Rank: 93.52
- Percentage: 78
Higher Secondary Education
06.2000 - 10.2000
Education
PGDMM -
NMIMS
07.2018 - 05.2022
B.COM - undefined
SDJ International College
06.2015 - 05.2018
Skills
Analyzing InformationStrategic PlanningAttention to detailCo-ordinating and organizingManaging InformationStrategically Prioritizing Work and Work on Multiple TasksMS Excel, MS Word, Powerpoint
Multitasking
Timeline
SEO Analyst
ADIT Adv. Pvt. Ltd
02.2022 - Current
Sr. SEO Executive
Telsa Media
03.2020 - 01.2022
PGDMM -
NMIMS
07.2018 - 05.2022
B.COM - undefined
SDJ International College
06.2015 - 05.2018
L.P. Savani Vidhyabhavan
06.2014 - 03.2015
Secondary School Certificate, L.P. Savani
06.2012 - 03.2013
Higher Secondary Education
06.2000 - 10.2000