Summary
Overview
Work History
Education
Skills
Timeline
Generic
Purnimaa Shah

Purnimaa Shah

SEO Account Manager
Surat,GJ

Summary

SEO Analyst with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and report generation. Guides SEO strategy for medium-sized businesses and executes SEO-driven lead generation campaigns for large clients.

Overview

5
5
years of professional experience
7
7
years of post-secondary education

Work History

SEO Analyst

ADIT Adv. Pvt. Ltd
02.2022 - Current
  • Perform detailed keywords research, analyze search trends, and provide insights and opportunities that will lead to revenue generation
  • Generate regular reports on SEO performance
  • Local SEO
  • Review and improve technical SEO issues, such as including site architecture, URL structures, and core web vitals, and recommend fixes
  • Collaborate across various teams to ensure new pages and projects are optimized for search from the moment of launch
  • Support our content team for content ideation, development, design, and delivery
  • Drive strategy, management, prioritization, and execution of KPI
  • Audit, monitor, and improve the business performance of our websites
  • Work with product and web development teams to drive SEO improvement roadmap
  • Training junior SEO Executives.

Sr. SEO Executive

Telsa Media
Surat
03.2020 - 01.2022
  • Create, execute & manage organic search strategies
  • Translate the client’s marketing goals into a successful organic strategy
  • Develop keyword and intent research and develop a strategy based on findings
  • Work with development teams for consulting and troubleshooting technical SEO issues
  • Develop ongoing outreach, link-building strategies, and implementation
  • Provide On-page optimizations on a page-by-page basis
  • Create content outlines to update or create content
  • Perform SEO technical audits
  • Perform regular content and on-page audits and provide recommendations
  • Build reports on web KPIs with a focus on keyword/page rankings and organic search traffic opportunities
  • Research and monitor competitor SEO activities
  • Provide recommendations based on competitors’ analysis
  • Work with SEO tools - SEMrush, Ahrefs, Ubersuggest, Screaming Frog
  • Work with Google platforms, including Google Search Console, Google Analytics, Google Data Studio, and Google Keyword Planner
  • Support of initiatives using basics of HTML & CSS
  • Keep track of Google’s algorithm updates and penalties, On-page SEO and technical (site crawlability)
  • Provide clients with recommendations based on updates.

L.P. Savani Vidhyabhavan
06.2014 - 03.2015
  • Surat
  • Percentile: 99.72
  • Percentage: 86.8

Secondary School Certificate, L.P. Savani
06.2012 - 03.2013
  • Surat
  • Percentile Rank: 93.52
  • Percentage: 78

Higher Secondary Education
06.2000 - 10.2000

Education

PGDMM -

NMIMS
07.2018 - 05.2022

B.COM - undefined

SDJ International College
06.2015 - 05.2018

Skills

Analyzing Informationundefined

Timeline

SEO Analyst

ADIT Adv. Pvt. Ltd
02.2022 - Current

Sr. SEO Executive

Telsa Media
03.2020 - 01.2022

PGDMM -

NMIMS
07.2018 - 05.2022

B.COM - undefined

SDJ International College
06.2015 - 05.2018

L.P. Savani Vidhyabhavan
06.2014 - 03.2015

Secondary School Certificate, L.P. Savani
06.2012 - 03.2013

Higher Secondary Education
06.2000 - 10.2000
Purnimaa ShahSEO Account Manager