Purva Ghadiali
Senior Product Manager
Bengaluru
Summary
- Dynamic Senior Product Manager adept at product enhancement and road-mapping strategy.
- Driven to increase revenue and product awareness through strategic growth initiatives.
- Possess diverse know-how of Generative AI, Ad-tech Insurance, Fintech, payments & travel.
- Aiming to secure a new role in which to utilize 5+ years of quality performance.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work History
Senior Product Manager
Blkbox.ai
08.2023 - 02.2024
- Led product strategy and execution for B2B SaaS platform specializing in testing, training LLMs and Generative AI, and managing ad spends and social media advertisements for enterprise clients.
- Instrumental in driving 150% increase in ARR by introducing seamless automated flows, innovative features, and expanding product offerings.
- Onboarded and managed 10+ enterprise clients, driving product adoption through gap identification and tailored feature development.
- Achieved 60% improvement in client target metrics through product enhancements.
- Owned product end-to-end, including roadmap development, backlog management, sprint planning, and coordination with 15+ developers.
- Strategized and executed on company's vision and north star, aligning product initiatives with primary metrics and long-term goals.
- Mentored and coached Product Managers, setting KPIs, identifying target metrics, and fostering ownership of roadmap features.
Associate Product Manager
Navi Technologies
04.2022 - 07.2023
- Managed entire Health Insurance Product for Navi, end-to-end
- Lead team of 4 designers, 11 engineers to deliver features in quality & timely manner
- Increased Daily sales 2x, from 150 to about 300/day, by launching multiple cross-sell features at minimal CAC
- Ideated and launched features to increase retention by additional 20% and increased monthly from 50% to 70%
- Reduced churn and increased total active policies by over 2.5x, from 30,000 to 65,000
- Launched Health Underwriting flow at policy purchase to decrease loss ratio via claims from 110% to 60%
- Launched over 50 experiments in 3 months, to create positive increase in each metric
- Launched, automated and stabilized Annual renewals at 90%
- Strategized and built road maps for each quarter, and aligned all stakeholders to deliver features that meet target metrics.
Associate Product Manager
Spottabl
03.2021 - 04.2022
- Re-architected new B2B - 2.0 version platform which lead to increase in on-cloud recruiter supply from 50 to 306 AMU and conversely increased MRR by 50%
- Identified gaps via Google Analytics and led to building of multiple key incremental features
- This opened Product to key international markets & allowed for recruiters to express interest in gigs, which led to 30% increased jobs and closures on platform
- Planned and executed recruiter referral program that onboarded 100 new recruiters in 3 weeks
- Conducted user interviews and metric tracking to optimise feature set and improved daily engagement by 16%
- Revamped B2C website which led to increase in candidate sign-ups by 50% annually
- Wireframed mobile screens for platform and made it mobile responsive.
Education
BA Economics Hons. - Economics
Maharaja Sayajirao University
Vadodara, Gujarat 06.2014 - 05.2017
Skills
Agile Methodologiesundefined
Websites
Timeline
Senior Product Manager
Blkbox.ai
08.2023 - 02.2024
Associate Product Manager
Navi Technologies
04.2022 - 07.2023
Associate Product Manager
Spottabl
03.2021 - 04.2022
BA Economics Hons. - Economics
Maharaja Sayajirao University
06.2014 - 05.2017
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