Purva
Content writer, Author
Summary
Highly skilled content strategist and SEO-driven writer with 6 years of experience in crafting compelling, high-converting content for B2B, B2C, SaaS, IT, healthcare, finance, fashion, and news industries. Adept at content marketing, copywriting, brand storytelling, and audience engagement to boost organic traffic, brand authority, and lead generation.
Expert in developing SEO-optimized web content, blogs, whitepapers, sales collateral, and social media content that resonates with target audiences. Proficient in digital marketing tools, content management systems, and data-driven strategies to maximize reach and ROI.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
6
6
Certifications
Work History
Content Writer
Netimpact Strategies
02.2023 - 07.2024
- Developed and executed B2B & B2G content strategies, including datasheets, user guides, presentations, and sales decks, aligning with brand positioning and business objectives.
- Performed keyword research to optimize content for SEO.
- Authored SEO-driven articles, POVs, blogs, and whitepapers, enhancing online authority and organic search rankings.
- Collaborated with C-suite executives, conducting interviews and research to create impactful thought leadership content.
- Facilitated workshops and training sessions to enhance team collaboration and content best practices.
- Assisted proposal and product teams with collateral development to ensure cohesive brand messaging and a streamlined content strategy.
Content Writer
Zectos Software Pvt. Ltd.
05.2021 - 02.2023
- Led SEO and digital marketing initiatives, driving traffic growth for B2B and B2C brands across IT, oil & gas, and automotive sectors.
- Developed high-impact content for websites, blogs, landing pages, and marketing campaigns.
- Created and implemented social media content strategies, increasing audience retention and brand visibility.
- Conducted keyword research and competitor analysis, ensuring all content was optimized for search intent and SERP rankings.
- Collaborated with cross-functional teams using Jira, Confluence, Bitbucket, and other project management tools to ensure seamless execution.
- Managed a diverse portfolio of clients, adapting writing style to suit their unique needs and preferences.
Content Writer
Webastral Infosystems
02.2020 - 02.2021
- Managed SEO, digital marketing, and content development for clients across IT, healthcare, fashion, and wellness industries.
- Designed conversion-optimized website content, resulting in a significant improvement in lead conversion rates.
- Created and executed social media marketing strategies, leading to an increase in brand engagement.
- Conducted performance analysis and A/B testing to refine content strategies for maximum impact and ROI.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Utilized feedback from clients and colleagues to improve content quality.
- Developed comprehensive style guides outlining voice, tone, language usage guidelines which improved overall brand consistency throughout various forms of communication.
Freelance Content Writer
IVeda Consulting, Mytrii Associates, Paper2Net
01.2018 - 01.2020
- Developed research-based content for blogs, whitepapers, and marketing campaigns across multiple industries.
- Optimized blog content for SEO, improving visibility and increasing organic traffic.
- Created brand storytelling content, helping businesses strengthen their digital presence.
- Conducted in-depth industry research, delivering high-quality, fact-based content aligned with audience needs.
- Proved successful working within tight deadlines and a fast-paced environment.
- Improved website traffic with creation of high-quality, keyword-rich articles and blog posts.
Education
Masters - Business Analytics
Liverpool Business School
08.2021 - 06.2023
Post graduate diploma - Business Analytics
IMT
08.2021 - 08.2022
Post graduate diploma - Journalism And Mass Communication
Panjab University
01.2020 - 01.2021
Bachelor of Commerce - Accounting And Finance
Post Graduate Government College-46
04.2015 - 01.2018
12th - Commerce
Modern Senior Secondary School
10th - undefined
Shivalik Public School
Skills
Content Strategy Development
- Tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Yoast SEO, Grammarly
- CMS & Content Automation (WordPress, HubSpot)
- Performance Analytics & A/B Testing
- Technical Writing & B2B Documentation
- Market Research & Competitor Analysis
- Content Marketing & Editorial Planning
- Lead Generation & Conversion Optimization
- Digital Marketing & Growth Hacking
- Social Media Content & Engagement
- Copywriting & Brand Messaging
- SEO & Keyword Optimization (On-Page, Off-Page, Technical SEO)
- Content Strategy Development
Certification
Computer software- Chandigarh Administration
Publications
- From a Daughter's eye, 12/2019
- A part of over 20 anthologies
Timeline
Content Writer
Netimpact Strategies
02.2023 - 07.2024
Masters - Business Analytics
Liverpool Business School
08.2021 - 06.2023
Post graduate diploma - Business Analytics
IMT
08.2021 - 08.2022
Content Writer
Zectos Software Pvt. Ltd.
05.2021 - 02.2023
Content Writer
Webastral Infosystems
02.2020 - 02.2021
Post graduate diploma - Journalism And Mass Communication
Panjab University
01.2020 - 01.2021
Freelance Content Writer
IVeda Consulting, Mytrii Associates, Paper2Net
01.2018 - 01.2020
Bachelor of Commerce - Accounting And Finance
Post Graduate Government College-46
04.2015 - 01.2018
12th - Commerce
Modern Senior Secondary School
10th - undefined
Shivalik Public School
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