purva raja
Marketing Operations Analyst
Pune,Maharashtra
Summary
Systematic Marketing Analyst with 3.5 years of experience and extensive training in Salesforce(CRM),Adobe Marketo Engage (Email Marketing). Expert in Handling Tools(ZoomInfo, LeadIQ, Outreach, Demandbase, Google Data Studio) database sorting and data collection for research and metric analysis. Proven skill in effective Report and Marketing Dashboard making , Diligent Marketing Analyst adept at driving sales and increasing revenue through targeted marketing initiatives.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Operations Analyst
MindTickle
Pune, Maharashtra
10.2019 - Current
- Initiated market research studies and analyzed findings
- Increased brand awareness through targeted initiatives
- Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources
- Good with MicroSoft Office (specially Excel Advance) Also HTML, SQL.
- Created and presented real-time reports on current market conditions to upper management
- Created dynamic SEO strategies to exceed market competitors and meet client needs
- Captured new customers by optimizing business strategies and launching products to diversify offerings through Email Marketing (Marketo Engage)
- Mentored local personnel on best practices and protocols to maximize productivity
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation
- Developed insights on marketing campaigns,Dashboards to assess performance against goals
- Hand's On in making SalesForce Reports Marketing Dashboards.
- Handling database sorting data pulling a report creating a report in Salesforce(CRM).
- For data analysis using Google Data Studio.
Inside Sales & Marketing Executive
Column Technologies
Pune, Maharashtra
08.2018 - 09.2019
- Developed strategic relationships with existing customers by learning preferences and managing regular communications.
- Exceeded targeted sales goals through continuous pursuit of new sales opportunities and expert closing of customer deals.
- Managed friendly and professional customer interactions.
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
- Used digital methods and traditional telephone approaches to generate sales leads.
- Prospected continuously for new potential customers and maintained robust conversion rate.
- Determined needs, delivered solutions and overcame objections through consultative selling skills.
- Communicated sales promotions to customers to grow average customer account size and maintain strong revenue streams.
- Used CRM software to maintain detailed contact logs and account records.
- Created and updated customer accounts with relevant information.
- Emphasized product features based on analysis of customers' needs.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
Education
BCA
College of Management And Computer Science
Yavatmal, MH 04.2012 - 05.2015
MBA (Marketing)
Sinhgad Institute of Technology And Science
08.2015 - 07.2017
Skills
SEO optimization
Targeted marketing campaigns
Database Management
Market Analysis
Analytics and SEO
Digital marketing
Campaign development
SalesForce(CRM)
Adobe Marketo Engage
Google Data Studio
Email Marketing
Database Management
Outreach
Excellent written and verbal communication skills
Timeline
Marketing Operations Analyst
MindTickle
10.2019 - Current
Inside Sales & Marketing Executive
Column Technologies
08.2018 - 09.2019
MBA (Marketing)
Sinhgad Institute of Technology And Science
08.2015 - 07.2017
BCA
College of Management And Computer Science
04.2012 - 05.2015