Pushkar Mathur

Brand: Samsung, India.

Work: Managing a team of five in the Programmatic Vertical. I am responsible for the below:

- Developing and implementing digital marketing strategies aligned with business goals. Identifying target audiences and understanding their online behavior.
Setting clear, measurable objectives for digital campaigns.

- Choosing the right digital channels based on the target audience and objectives.

Provide a strategy for social media, advertisement, and brand awareness. These strategies range from launching products, to designing promotional campaigns, to long-term growth strategies.

• Managed a team of 8 members to execute digital campaigns for clients along with budgeting and reporting
• I was responsible for monitoring expenses and ensuring profitability in the execution of campaigns along with report to the client
• Involved in the selection, training, and performance management of staff to make the best use of available resources and enable the team to grow their skillset
• Focused on ROI for all digital campaigns across platforms for all the clients

• Managed a team of 25 members to execute high-yielding digital campaigns for clients like Google for GroupM
• I was responsible for monitoring expenses and ensuring profitability in the execution of campaigns in alignment with organizational goals
• Involved in the selection, training, and performance management of staff to make the best use of available resources and enable the team to grow their skillset
• Focused on ROI for all digital campaigns across platforms for Google along with the team based out of Singapore

• Implemented ROI analysis, competitive analysis and consumer trend reports which helped increase quarterly sales by 40% to the customer
• Helped achieve 10X ROI by expanding online presence within a defined budget
• Explored various aspects of brand's positioning, developing targeted campaigns, and measuring the impact of marketing efforts on their business objectives to enhance my skillset

• Implemented and monitored Pay per Click media strategies and campaigns for Google Ads platforms
• Executed strategies for keywords, campaign structuring, targeting, display network and other facets of paid search in accordance with client goals while generating weekly reports in domains such as ROI, goals tracking, revenue tracking
• Worked closely with clients marketing team to implement campaign strategies across all digital platforms while managing a team of 25 budding digital marketing executives

• Created support documentation that empowered and enabled user community to extend skills, leverage system features and find resolutions to questions without intervention from support team
• Teamed on hard push to resolve over large numbers of support tickets resulting from failed roll out of new version of software, clearing entire queue within timeframe
• Engaged end users and answered questions via email, phone, website live chat and in forums
• Built and provided basic end-user troubleshooting and desktop support on Windows and Mac systems