Pushkar Prashant
Technical Consultant
Bengaluru
Summary
Accomplished Adobe Campaign Developer & Senior Consultant with 7+ years in digital marketing automation. Skilled in Adobe Campaign implementation, development, lifecycle management, and operations. Aspiring Data Engineer with comprehensive online training and personal projects. Proficient in Azure Databricks, Spark (PySpark and SQL), Azure Data Lake Gen2, Azure Data Factory, and basics of PowerBI. Seeking to contribute to a dynamic team and leverage data for business insights.
Overview
7
7
years of professional experience
3
3
Certifications
Work History
Technical Consultant
Adobe
07.2022 - Current
- Managed multiple projects simultaneously while prioritizing deadlines effectively under pressure through meticulous organization skills and time management.
- Reduced downtime and improved productivity by providing timely technical support to clients, addressing their concerns and solving problems quickly.
- Managing high stake clients with 0 escalations leading them to sign a new and a better contract.
- Adobe campaign SME and technical architect with impactful solution redesign for scalability and better performance.
- Defines the overall solution design, system architecture and maintains solution architecture documents
- Authors business requirements, process designs, workflows, functional requirements, and use cases for testing
- Working on code to automate the list-unsubscribe functionality implementation for ACS.
- Demonstrated leadership as team lead, excelling in requirement analysis, effective management of user stories, strategic driving, and consistent delivery of high-quality solutions.
- Regularly hosting seminars on Adobe Campaign topics within the competency.
- Executed successful cross-channel campaigns, encompassing email, direct mail, push Notification, and SMS.
Senior Marketing Associate
Publicis Sapient
01.2020 - 06.2022
- Established the foundational framework upon which all batch campaigns are conceived and developed.
- Adobe campaign Lead responsible for new integration & developments done.
- Spearheaded the creation of a Cart Abandonment Campaign, resulting in a 12% increase in sales.
- Collaborated on the development of strategies for mobile push campaign development.
- Groomed new members and provided KT across team
- Lead campaign and program requirement discussions both
internally and with clients to gain added insights needed to
drive strategies. - Delivered insightful and actionable analyses to clients, inclusive of campaign development and recommendations to enhance the profitability of their marketing programs.
- Formulated a comprehensive script for campaign auditing, systematically collecting data on all exclusion types and implementing measures to minimize exclusions through query refinement.
- Led discussions on campaign and program requirements both internally and with clients, extracting essential insights to inform strategic initiatives.
Marketing Associate
Publicis Sapient
02.2017 - 01.2020
- Refactored the whole code base following the best javascript practices, making it more efficient with over 92% of code coverage.
- Engineered a highly efficient script capable of processing campaign data, generating visually compelling dashboard reports, and presenting real time, comprehensive insights into campaign performance.
- Developed automation script for QA testing using javascript which significantly reduced manual effort and speed up the process.
- Developed complex and dynamic web pages using the Adobe campaign tool.
- Formulated a universal base code to support campaigns across multiple countries thus reducing the time and effort to manage multiple countries.
Education
Bachelor of Science - Electrical, Electronics And Communications Engineering
VIT University
Skills
Technologies: Azure Databricks, PySpark, Spark SQL, Delta Lake, Azure Data Lake Gen2, Azure Data Factory, PowerBI
- Digital Campaign Technologies : Adobe Campaign Classic, Adobe Campaign Standard, Adobe Journey Optimizer
Data Management: Data ingestion, transformation, ETL processes, data integration, data lakes, Lakehouse architecture, PostgreSQL
- Web Services : Soap, Rest
- Web Technologies : HTML, CSS, JavaScript, jQuery, Python
Optimization: Pipeline optimization, performance tuning, scalability
Governance: Data quality, data security, compliance, Unity Catalog
Online Training and Personal Project
Azure Databricks and Data Engineering - Udemy
- Acquired professional-level data engineering skills in Azure Databricks, Delta Lake, Spark Core, Azure Data Lake Gen2, and Azure Data Factory (ADF).
- Learned to build real-world data projects using Azure Databricks and Spark Core with practical, hands-on assignments.
- Developed proficiency in creating notebooks, dashboards, clusters, cluster pools, and jobs in Azure Databricks.
- Gained expertise in ingesting and transforming data using PySpark and analyzing data using Spark SQL.
- Understood and implemented Data Lake and Lakehouse architectures using Delta Lake.
- Created Azure Data Factory pipelines to execute Databricks notebooks and scheduled them with triggers.
- Monitored pipelines to ensure successful execution and troubleshoot errors.
- Learned about Unity Catalog and implemented data governance solutions using Unity Catalog-enabled Databricks workspace.
Certification
Adobe Certified Expert - Adobe Campaign Classic Developer (Adobe Campaign)
Timeline
Technical Consultant
Adobe
07.2022 - Current
Senior Marketing Associate
Publicis Sapient
01.2020 - 06.2022
Marketing Associate
Publicis Sapient
02.2017 - 01.2020
Bachelor of Science - Electrical, Electronics And Communications Engineering
VIT University
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