Summary
Overview
Work History
Education
Skills
Certification
Work Availability
Timeline
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Pushkar Prashant

Summary

Dynamic and results-oriented Marketing Automation Expert with 7+ years of experience in successfully planning, executing, and optimizing marketing campaigns. Skilled in using data-driven insights and segmentation strategies to optimize campaign performance and maximize ROI. Proficient in analyzing the requirements, developing and implementing customized marketing solutions. Effective communicator with a proven track record of building strong client relationships. Committed to driving organizational growth through innovative technical support and team management. Dedicated to staying up-to-date with industry trends and emerging technologies in digital marketing. Passionate about utilizing innovative strategies and tools to drive marketing success and fulfill business goals.

Overview

7
7
years of professional experience
3
3
Certification

Work History

Marketing Automation Specialist

Adobe
07.2022 - Current
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Devised data visualization dashboards to make complex data more accessible to stakeholders.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Tracked key performance indicators to measure success of campaigns.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Led end-to-end campaign planning and execution, utilizing Adobe Campaign Marketing tool.
  • Developed and executed successful campaigns across multiple channels, including email, direct mail, and social media, that drove business results and increased revenue.
  • Managed large datasets and utilized data-driven insights to inform campaign strategy and improve performance.
  • Managed the development and execution of email campaigns, including content creation, A/B testing, and personalization.
  • Developed and delivered regular reports and presentations to stakeholders, providing insights into campaign performance and recommendations for improvement.

Senior Marketing Associate

Publicis Sapient
01.2020 - 06.2022
  • Laid foundational work upon which all batch campaigns are developed
  • Providing insightful, actionable analysis to our clients including the development of campaigns, and providing recommendations for improving the profitably of their marketing programs.
  • Created script for campaign auditing which sends data to the customer regarding all types of exclusions and
  • Lead campaign and program requirement discussions both internally and with clients to gain added insights needed to drive strategies.
  • Provided leadership as a team lead, excelling in requirement analysis, effective management of user stories, driving strategies, and consistent delivery of high-quality solutions.

Marketing Associate

Publicis Sapient
02.2017 - 01.2020
  • Created a highly efficient script that processes campaign data and generates visually appealing dashboard reports showcasing comprehensive campaign performance insights.
  • Designed an automation script with seamless integration with S3, enabling effortless retrieval of files, rigorous validation and secure storage in the Adobe campaign database.
  • Implemented complex workflows, generated insightful reports, and developed dynamic web pages using the Adobe campaign tool.
  • Developed single base code to support multiple country campaigns.

Education

Bachelor of Science - Electrical, Electronics And Communications Engineering

VIT University
Vellore
06.2016

Skills

  • Campaign Management
  • Data Analysis
  • Digital Campaign Technologies : Adobe Campaign Classic, Adobe Campaign Standard, Adobe Journey Optimizer
  • Data management : PostgreSQL
  • Web Services : Soap, Rest
  • Email Marketing: YMLP (Your Mailing List Provider),Benchmark Email, SUSSESSBYEMAIL, MailChimp
  • Web Technologies: HTML, CSS, JavaScript, jQuery, Python

Certification

  • Adobe Certified Expert - Adobe Campaign Classic Developer (Adobe Campaign)
  • Adobe Certified Expert - Adobe Real-Time CDP (Adobe Real-Time CDP)
  • Adobe Certified Expert - Adobe Journey Optimizer Developer (Adobe Journey Optimizer)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Marketing Automation Specialist

Adobe
07.2022 - Current

Senior Marketing Associate

Publicis Sapient
01.2020 - 06.2022

Marketing Associate

Publicis Sapient
02.2017 - 01.2020

Bachelor of Science - Electrical, Electronics And Communications Engineering

VIT University

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Pushkar Prashant