Pushpa Lakkala

At Practo, I am responsible for ABHA (Ayushman Bharat Health Address) integration into PRACTO, Consumer Payments and communications.

• Prioritized roadmap in order to achieve product goals and metrics.
• Coordinated project planning and execution with team members and team leads.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
• Liaised with clients to better understand business needs and current market landscape.
• Managed product demonstrations and testimonials for performance evaluation.
• Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
• Analyzed metrics to measure product performance.
• Maintained positive vendor relations to build strong partnerships.
• Coordinated design meetings and decisions with internal departments and teams.
• Monitored market trends and competitor performance to update promotional strategies.
• Communicated effectively with team members to deliver updates on project milestones and deadlines.

Echelon’s EXASPACES is SaaS B2B product developed to provide Tech solution for Commercial and Residential Real Estate brokers for their everyday operations and business transactions, addressing a serviceable market of INR 32 billion+

• Increased product reach by over 40% by owning key functionalities & features, successfully from ideation to launch and further roll out, in the process engaging with external and internal stakeholders
• Ensured smooth execution of development, validation, and deployment activities by translating high level conceptual product ideas into clearly defined product specifications leading to defining requirements, user stories and their acceptance criteria
• Contributed towards development, maintenance, prioritization, and execution of Product Roadmap; identified required product metrics and gathered data around it to further amplify Product roadmap thus moving towards actualization of product purpose

• An immigration firm with an annual revenue of INR 50+crores, helping business investors, skilled professionals and corporates with their investments, travels and migrations needs.
• Pushed market reach of XIPHIAS by more than 10% with changes brought about on the website within 3 months
• Developed Sales enablement resources to aid the Sales team and trained them to increase reach strategized release of blogs, articles, and content along with the SEO team to improve awareness and interest in XIPHIAS using thought leadership principles.

A farm resort to address the need for quality, peaceful get-aways from the city at affordable prices, Established CampHalli; designed and structured the services there, after conducting thorough market and competitive research to understand market trends, customer tastes and scope of the idea

• Increased job opportunities locally while building an internal and external team
• Increased loyal customer base every month by 30% by ensuring business ties with multiple adventure sports, trekking service providers, campers’ groups among others
• Pushed the market reach by an additional 15% by providing the right tone to marketing and sales utilizing the AARRR pirate metric framework among others, attracting small to mid-size corporates
• Ensured save of funds and right allocation with strategic roadmap for putting up infrastructure there

• Implemented organic farming using Subhash Palekar methodologies
• Used technology to identify the moisture and soil patterns
• Built a team of like-minded people to work with local farmers to help them adopt Organic farming
• Planned eco-tourism and development
• Did market analysis to understand everyday consumer needs for vegetables and fruits