Pushpendra Dudi
Jhunjhunu
Summary
Business Analyst and Marketing Strategist with 6+ years of experience in edtech, recruitment, and D2C sectors. Currently leading data-driven marketing and CRM initiatives at Matrix Education Group, achieving 2x improvement in campaign ROI and lead conversion. Proficient in Power BI, Zoho CRM, SQL, and performance analysis. Co-founded a startup, established a network of 500+ distributors, and created dashboards to enhance revenue and productivity.
Overview
6
6
years of professional experience
Work History
Senior Business Analyst & Head of Marketing
Matrix Group of Education
04.2023 - Current
- Spearheaded 30% year-on-year admission growth through alumni referral by initiating a data-driven alumni engagement program.
- Expanded Matrix Olympiad across four states with a 2 Cr marketing budget, achieving a 3x higher conversion rate through staff-led referrals compared to digital ads, and a 93% increase in high-potential student conversions through strategic offline topper-focused campaigns.
- Boosted Matrix Olympiad registrations by 14% and reduced cost per registration by 20% through a combination of Microsoft Clarity-driven UX optimization, refined social media ad targeting, strategic influencer collaborations, and referral programs, leading to a 27% increase in overall admission conversions and significantly improved campaign ROI.
- Established Zoho CRM and Power BI ecosystem from inception, automating lead distribution, call tracking, and KPI dashboards-enhanced counselor output by 40%.
- Executed internal brand perception surveys and cross-vertical analytics (JEE vs NEET vs School) to unveil new cross-sell opportunities, directly enhancing multi-division revenue growth and optimised campaign targeting.
Data Analyst
SourceEase HR Services PVT LTD
08.2022 - 03.2023
- Developed AWS QuickSight dashboards for stakeholders, including recruiters and CXOs, elevating recruiter efficiency by 30% and strengthening data-driven decision-making.
- Streamlined performance tracking processes (e.g., CV pipeline, selection rates), minimising manual reporting effort by 70%.
- Established a centralised candidate database, reducing sourcing time by 50% through data reutilisation and resume indexing.
- Established data-driven alerts to enhance finance operations, increasing invoice follow-up efficiency by 40%.
- Evaluated Naukri.com usage patterns, resulting in 35% reduction of resume download inefficiencies.
Co founder & Data Analyst
Renzglobal MKT PVT LTD
05.2019 - 04.2022
- Established and directed 500+ member seller network, generating
- 5 Cr+ in revenue via distribution model.
- Developed dashboards in Excel and Power BI enabling administration and 500+ sellers to track revenue, orders, and performance KPIs.
- Evaluated customer trends and ad performance, enhancing AOV by 22% and decreasing CAC by 30%.
- Leveraged sales data to enhance product mix, elevating inventory turnover by 35%, and margin contribution by 18%.
Education
B.Tech - Mechanical And Industrial Department
IIT Roorkee
05-2019
Skills
- MS Excel
- SQL
- Python
- Power BI
- AWS Quicksight
- Microsoft Clarity
- PostgreSQL
- Statistics
- Data analysis
- Leadership
Timeline
Senior Business Analyst & Head of Marketing
Matrix Group of Education
04.2023 - Current
Data Analyst
SourceEase HR Services PVT LTD
08.2022 - 03.2023
Co founder & Data Analyst
Renzglobal MKT PVT LTD
05.2019 - 04.2022
B.Tech - Mechanical And Industrial Department
IIT Roorkee
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