Results-driven sales and operations leader with over 22 years of experience in channel sales, retail management, and e-commerce. Proven track record in driving revenue growth, optimizing retail performance, and leading high-performing teams within 12-16 store networks. Skilled in market opportunity identification, strategic activation plan execution, and brand profitability enhancement. Adept at navigating dynamic retail landscapes with strengths in inventory control, staff development, and customer experience enhancement. Recognized for collaborative leadership style, operational excellence, and consistent record of exceeding business goals.
Retail management expertise
Ø Successfully managed up to 16 Retail Exclusive and multi-brand stores.
Ø Oversaw teams of up to 110 staff members, including Store Managers.
Ø Implemented and maintained Standard Operating Procedures for retail stores.
Ø Executed Retail Marketing Strategies based on the 4Ps (Product, Price, Place, Promotion).
Ø Utilized in-depth knowledge of POS systems, Stock Management, and Retail Metrics.
Ø Analyses Data to devise effective Sales Strategies, Marketing, and Trade Plans.
Ø Successfully launched multiple stores, Driving Brand Penetration and Growth.
Ø Developed and executed e-commerce strategies to drive growth.
Ø Consistently maintained an average monthly turnover of 3.5 million in e-commerce Sales.
Ø Played a key role in brand penetration within the online marketplace.
Ø Managed 4 distributors and 60 dealers, optimizing the sales network.
Ø Developed effective channel sales strategies to improve revenue streams.