R. Balraj
Field Officer
Coimbatore
Summary
Successful Executive with over 14 years of demonstrated ability in delivering mission-critical results. Offering outstanding communication and cross-cultural team management skills. Entrepreneurial attitude for optimal profitability. Ambitious team leader adept at creating strategic alliances with organizational leaders and effectively aligning with and supporting key business initiatives.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Executive
Godrej Consumer Product Limited
06.2022 - Current
- Handling Reliance Jio, Big Basket, Udaan, Jumbo Tail.
- End to end process enlist the SKUs, 100% fill rate, and coordinating the logistics.
- Leading, Supervising and controlling team of DSRs and ISRs for the implementation of the growth agenda in the area through the opportunity addressed by
- Key geography/ Key channel partners/ Sales infrastructure and processes.
- Planning and Organizing
- Executing the agenda (Focus area & Enablers, Annual plans)
- Setting Objectives (Targets at monthly level)
- Field review meetings
- Driving process parameters
- Executing the trade programs & trade inputs
- · Leadership and Team Management
- Coaching the DSRs & ISRs
- Performance management, learning and development of the team.
- Relationship building
Territory In-charge (Sales Development)
Tide Water
Chennai
09.2021 - 05.2022
- Handling the sales automation implementation.
- New product development.
- Ensure the achievement of Annual Budget in terms of primary and secondary.
- Building market strategy to generate higher revenue and white spot and opportunity area and getting the plan executed by the team.
- Recruiting, managing, and motivating the sales team
- Working cohesively with other functions and collaborating constructively with peers
- Managing channel partners and collaborating with them to ensure healthy ROI
Field Officer
Godrej Consumer Product Limited
Chennai
02.2020 - 09.2021
- Leading, Supervising and controlling team of DSRs and ISRs for the implementation of the growth agenda in the area through the opportunity addressed by
- Key geography/ Key channel partners/ Sales infrastructure and processes
- Planning and Organizing
- Executing the agenda (Focus area & Enablers, Annual plans)
- Setting Objectives (Targets at monthly level)
- Field review meetings
- Driving process parameters
- Executing the trade programs & trade inputs
- Leadership and Team Management
- Coaching the DSRs & ISRs
- Smoothly oversaw team to achieve over 100% of performance targets with 100% accuracy rate
Business Development Executive
Loreal India Private Limited
Chennai
04.2019 - 02.2020
- Ensure the achievement of Annual Operating Plan in terms of primary and secondary
- Building market strategy to generate higher revenue and locate the gap and opportunity area and getting the plan executed by the team
- Recruiting, managing, and motivating the sales team
- Working cohesively with other functions and collaborating constructively with peers
- Managing channel partners and collaborating with them to ensure healthy ROI
- Planning with the team to execute channel expansion and new town expansion
- Monitoring merchandising standards, planogram, and product visibility in the market with dominance as per company norms
- Monthly and quarterly forecasting of all major brand and SKU to plan and execute optimum result.
Senior Sales Executive
Wipro Consumer Care & Lighting
Chennai
11.2015 - 04.2019
- Managing the overall distribution channel/ Wholesales/Supermarket/Retail
- Looking over the business of 18 crore per Annum
- Fostering strong relationships with Chennai core wholesales & major supermarket chain
- Leading and coaching a sales team of 15 people
- Ensure increase the display share & counter share in the territory
- Manage stock levels to ensure continuous availability and regular rotation
- Properly price product
- Operation of trade schemes within the allotted budget
- Appropriate distribution across the territory
Territory Sales Officer
Hindustan Unilever LTD
06.2013 - 10.2015
- Achieve sales targets through personal selling (visiting market) and driving the Distributor system
- To increase the sales of the entire range of products
- Handling Distributors
- Responsible for Primary and Secondary
- Availability and visibility of company all products in each outlet
- Ensure all retailers are serviced regularly
- Responsible for increasing distribution network
- Monitor systematically the performance of the Distributor and take corrective action to deliver the numbers
- Allotting clear responsibilities to team members- assigning targets etc
- Effective guidance and handholding to the merchandisers
- Being a communication channel between the company and the Distributor Salesmen
- Training distributor’s salesmen, motivating them to achieve sales targets
- Tracking & Managing productivity of outsourced salesman
- My team size 13 RSSM 3 RSP.
Customer Executive
PepsiCo India Holdings Pvt Ltd
Chennai
08.2008 - 06.2013
- Sourcing and Appointment of Distributors as and when required
- Managing Primary and Secondary sales
- Handling distributor issues with regard to claims and ROI
- Taking care of route operations, market scheming and breakages at the Godown
- Taking care of High-Volume Accounts (Top Customers)
- Identify and target new accounts
- Effectively communicating the strategies through gate meetings to PSR
- Installation and Re-Deployment of Equipments in the Accounts subjected to volumes and other related factors as may be considered
- Proposing for discount to the Accounts as necessary
- Fill and rotate all shelf, displays and equipment to Company standards
- Maintenance of Sales Tools including Execution Planner, Coaching Calendar, Territory Score Board, One-With-One, Work-With and Blue Book
- Coaching of PSRs
- Ensuring TSB completion and mid-month target evaluation
- My team 10 PSRs 3 Route Agents 6 Delivery Boys.
Education
MBA - Marketing Management
School of Distance Education, Bharathiyar University
Coimbatore 01.2008 - 04.2010
Bachelor of Business Management - Business Management
Government Arts College, Affiliated To Bharathiar University
Coimbatore 01.2005 - 04.2008
Skills
MS-officeundefined
Certification
Lean Six Sigma Green Belt Certification
Timeline
Executive
Godrej Consumer Product Limited
06.2022 - Current
Territory In-charge (Sales Development)
Tide Water
09.2021 - 05.2022
Lean Six Sigma Green Belt Certification
05-2021
Lean Six Sigma Yellow Belt Certification
05-2021
Field Officer
Godrej Consumer Product Limited
02.2020 - 09.2021
Business Development Executive
Loreal India Private Limited
04.2019 - 02.2020
Senior Sales Executive
Wipro Consumer Care & Lighting
11.2015 - 04.2019
Territory Sales Officer
Hindustan Unilever LTD
06.2013 - 10.2015
Customer Executive
PepsiCo India Holdings Pvt Ltd
08.2008 - 06.2013
MBA - Marketing Management
School of Distance Education, Bharathiyar University
01.2008 - 04.2010
Bachelor of Business Management - Business Management
Government Arts College, Affiliated To Bharathiar University
01.2005 - 04.2008
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