Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Timeline
Generic
R. DAVID

R. DAVID

Chennai

Summary

Proven leader in business development and channel management, achieving significant sales growth and client satisfaction. Expertise in strategy planning and operations management within the electrical lighting distribution sector.

Overview

28
28
years of professional experience

Work History

Owner

St.David's Light House
Chennai
01.2012 - Current
  • Oversee operations of business in electrical lighting distribution through M/S St. David's Light House and M/S Star Agencies.

Manager - Sales

Crompton Greaves Ltd.
Chennai
01.2002 - 09.2012
  • Steering initiatives towards achievement of organisational goals in Tamilnadu for Professional Lighting.
  • As Area Sales Manager - Professional Lighting May' 2009 - Sep' 2012
  • Managing team of 2 Sr. Sales Executives, 3 Sales Executives 2 Back office executives and one Business Development Manager.
  • Ensuring the performance and regular sales call by periodic review of team members.
  • Making an Operational Plan - Executive wise, Customer wise Sales Targets, Potential Mapping, Promotional Activity Calendar, Network Expansion Plan, Channel Correction Plan, Resource Plan etc.
  • Focus on key segments like IT / Hospitality / Education / Govt. Tenders / Health Care.
  • Focus on key products like LED & Inductions across all projects.
  • Ensuring brand approvals with key specifier and customers like TCE, CRN, Spectral, PWD, CPWD, ISRO, NPCIL,AAI.BHEL, NLC etc.
  • Major orders valued above 200 Lacs each received from clients like; M/s. Tata Consultancy Services, M/s. TRIL Info Park Ltd., M/s. Madhucon Projects Ltd., M/s. Kansai Nerolac Paints Ltd., M/s. Jabhua Power Ltd., M/s. Madras Cements Ltd.
  • As Area Sales Manager - Consumer Lighting - prior to May' 2009
  • Monitoring of the Sales, Collection, Outstanding and Control on Inventory regularly.
  • Ensuring reach in the market by PJC for every distributor.
  • Nurtured & guided the executives by developing the existing network of dealers and appointed 7 DOD in Coimbatore.
  • Network expansion in Coimbatore zone helped us to grow 30% in 2006-2009.
  • Maintained price parity and reduced conflict on price.
  • Ensured periodic settlement of claims and collected NCC and ROAD in every QTR.

Senior Officer - Sales

Bajaj Electricals Limited
Coimbatore
01.1999 - 12.2001
  • Responsible for sales of fans within 7 districts, 10 distributor and 12 direct dealers.
  • Achieved 110% sales and 100% collection in the year 2000 using new launch of Midea TPW fans.
  • Executed various in shop display contest, secondary schemes and promotional campaign of 'RHYTHM'.
  • Midea TPW fans launching programs in Nagercoil, Coimbatore & Salem are conducted and gained Market Share from USHA.
  • Innovative Secondary Schemes are executed.

Executive - Sales

Suguna Automobiles
Coimbatore
08.1997 - 12.1999
  • Responsible for the sales of Hero Honda Motor Cycles in Coimbatore and Nilgris District.
  • Various Mela's like exchange, upgradation and test drive sales are conducted to promote 'Street - 100' Motor Cycle.

Education

MBA - Marketing

Bharathiyar University
01.2006

BE - Mechanical

Tamilnadu College of Engg.
01.1997

Skills

  • Strategic planning
  • Business development
  • Channel and distribution management
  • Receivables management
  • Client relationship management
  • Operations management
  • Market development
  • Management information systems (MIS)
  • Product promotion
  • Training and development
  • People management

Languages

  • English
  • Tamil

Personal Information

  • Location Preference: Any where
  • Date of Birth: 03/17/75

Timeline

Owner

St.David's Light House
01.2012 - Current

Manager - Sales

Crompton Greaves Ltd.
01.2002 - 09.2012

Senior Officer - Sales

Bajaj Electricals Limited
01.1999 - 12.2001

Executive - Sales

Suguna Automobiles
08.1997 - 12.1999

MBA - Marketing

Bharathiyar University

BE - Mechanical

Tamilnadu College of Engg.

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R. DAVID