Summary
Work History
Education
Skills
Accomplishments
Timeline

Rajasekaran GANESH

Sales
Chennai

Summary

Results-driven Regional Sales Manager brings outstanding analytical, multitasking and time management abilities. Offers 20-year background overseeing daily operations of business segments or departments. Driven and cost-conscious individual dedicated to capitalizing on new revenue potential.Re.36 cr

Work History

Regional Sales Manager

M/S.Parle Biscuits (P) Ltd
Chennai, Tamilnadu/Pondicherry/Andaman
01.2016 - Current
  • Achieve targeted Sale both secondary and primary, Width and Depth of Distribution
  • Territory development plans by Channel to be strategized and follow-up on implementation
  • Work on Market share by population strata and district for depth of distribution
  • Monitor on distribution efficiency thru billing efficiency and based on system working
  • Monitor and execution of new product launches to build share of shelf in core markets
  • Orientation of FF on day-to-day basis in field to ensure deployment and consolidation
  • Drive Secondary to ensure PDP of distributor on day-to-day basis
  • Audit depot every month on stock moments and take corrective action immediately
  • Coordinate with Logistics on timely dispatches and freshness of stock to trade
  • Implementation, monitoring and review of plans
  • Currently handling 2 DSM’s,9 ASM’s and 48 FF with a business size of 41cr per month and annual TO of 485 cr, handling entire product portfolio of Biscuits, Confectionery and Snacks.

Sr. Area Sales Manager

M/S.Lotte India Corporation
Bengaluru, Karnataka
05.2014 - 12.2015
  • Achieve the targeted & exceed the volume and value of sales
  • Appoint redistributors and superstockists to effectively partner the company
  • Identifying new markets/areas and strategizing the products entry and sales increase in same
  • Set Operational goals, track progress, and make changes to meet those goals based on the business plan
  • Recruit, train and develop a team to create a strong workforce
  • Managing a team of 5 T.S.I’s , 3 ISR's & 4 RSP's covering South Karnataka comprising of 13 districts(Mysore/Hasan/Tumkur/Shimoga/Uttar and Dakshin Karnataka,Kolar and Bangalore Rural)
  • Handled a TO of 60 lacs per month with a portfolio of Confectionery and Chocopie.

Branch Manager

Far East Mercantile
Accra, Ghana
02.2013 - 04.2014
  • Managing Branch sales organization as a profit center and to achieve product and SKU-wise targeted sales
  • Strengthening dealer and distribution network, its augmentation and ensuring the effective management of same
  • Building competent, effective and efficient and result oriented organization at Branch level
  • Monitoring sales people performance individual-wise and provide them leadership
  • Dealing with commercial activities pertaining to sales functions viz credit policy, controlling bills/receivables, incentive schemes, etc.

Area Sales Manager

Lotte India Corporation
Chennai, Tamilnadu
03.2012 - 01.2013
  • Achieve the targeted & exceed the volume and value of sales
  • Implementing sales promotions, schemes and market activation programs with robust control / tracking mechanisms along with metrics to measure effectiveness of the program
  • Forecasting sales, finalizing tentative lifting plan of all stocks/SKUs and providing the same well in advance for production planning
  • Identifying new markets/areas and strategizing the products entry and sales increase in same
  • Coordination with manufacturing and supply chain function on availability and delivery of products to ensure product availability
  • Managing a team of 14 T.S.I’s covering Chennai, Tiruvallur & Andaman with monthly TO of 1.2 cr per month with entire portfolio of Confectionery and Chocopie.

Sr. Sales Executive

Cadbury India Limited
Bengaluru, Karnataka
08.2004 - 02.2012
  • Achieve the targeted & exceed the volume and value of sales
  • Planning of secondary and primary sales for the territory
  • Train the PC & Merchandising team on the merchandising as per the requirement of the company
  • Execute the RTM planned by the company within the time frame
  • Effectively use the company’s assets in building the visibility & business growths
  • Work as a team during the launches of NPD in building the business required by the marketing team
  • Effectively use the end-to-end cold chain for product freshness
  • Monitor competitor activities & counter attack timely
  • Build and develop working relationships with the channel partner
  • Optimally manage the distribution system
  • Handled 3 RD’s,21 Purple Champions & 6 merchandisers with a monthly TO of 4.2 Cr per month with entire portfolio of Chocolate, Biscuits, Drinks and Snacks.

Territory Sales Executive

Bata India Ltd
Chennai, Tamilnadu
09.2000 - 08.2004
  • To achieve the targeted sale and collect receivables
  • Appoint new wholesalers and franchisees
  • Organize dealers meet in selected towns in phased manner for shoe line
  • Guiding franchisees in visual merchandising, inventory management and merchandise planning.

Showroom in charge

Deccan Shoppee (P) Ltd
Coimbatore, Tamilnadu
08.1997 - 07.2000
  • Inventory control
  • Stock Management
  • Cash Management
  • Merchandising.

Education

Bachelor of Arts - Commerce

Shri Nehru Maha Vidyalaya College of Arts & Scienc, Coimbatore
03-1997

Skills

  • Competitive Analysis
  • Territory Management
  • Sales Training
  • Market and competitive analysis
  • Complex negotiations
  • Sales Tracking
  • New Account Development

Accomplishments

  • Promoted as Regional Sales Mangaer for Tamilnadu,Pondicherry,Andaman in May'24

Timeline

Regional Sales Manager - M/S.Parle Biscuits (P) Ltd
01.2016 - Current
Sr. Area Sales Manager - M/S.Lotte India Corporation
05.2014 - 12.2015
Branch Manager - Far East Mercantile
02.2013 - 04.2014
Area Sales Manager - Lotte India Corporation
03.2012 - 01.2013
Sr. Sales Executive - Cadbury India Limited
08.2004 - 02.2012
Territory Sales Executive - Bata India Ltd
09.2000 - 08.2004
Showroom in charge - Deccan Shoppee (P) Ltd
08.1997 - 07.2000
Shri Nehru Maha Vidyalaya College of Arts & Scienc - Bachelor of Arts, Commerce

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