R GANESH

To pursue a challenging career in sales and marketing to secure a challenging position in a company that offers an excellent opportunity for creativity and professional advancement. Highly motivated Regional Sales Manager with talent to drive team spirit and morale while promoting sales techniques and methods. Effective leader with pleasant personality and commitment to build successful teams.

• M/S.Parle Biscuits (P) Ltd, Regional Sales Manager, Achieve targeted Sale both secondary and primary, Width and Depth of Distribution. Territory development plans by Channel to be strategized and follow-up on implementation. Work on Market share by population strata and district for depth of distribution. Monitor on distribution efficiency thru billing efficiency and based on system working. Monitor and execution of new product launches to build share of shelf in core markets. Orientation of FF on day-to-day basis in field to ensure deployment and consolidation. Drive Secondary to ensure PDP of distributor on day-to-day basis. Audit depot every month on stock moments and take corrective action immediately. Coordinate with Logistics on timely dispatches and freshness of stock to trade. Implementation, monitoring and review of plans. Currently handling 2 DSM’s,9 ASM’s and 48 FF with a business size of 41cr per month and annual TO of 485 cr, handling entire product portfolio of Biscuits, Confectionery and Snacks., Chennai, Tamil Nadu
• M/S.Lotte India Corporation, Area Sales Manager, Achieve the targeted & exceed the volume and value of sales. Appoint redistributors and superstockists to effectively partner the company. Identifying new markets/areas and strategizing the products entry and sales increase in same. Set Operational goals, track progress, and make changes to meet those goals based on the business plan. Recruit, train and develop a team to create a strong workforce. Managing a team of 5 T.S.I’s , 3 ISR's & 4 RSP's covering South Karnataka comprising of 13 districts(Mysore/Hasan/Tumkur/Shimoga/Uttar and Dakshin Karnataka,Kolar and Bangalore Rural). Handled a TO of 60 lacs per month with a portfolio of Confectionery and Chocopie.
• Far East Mercantile, Branch Manager, Managing Branch sales organization as a profit center and to achieve product and SKU-wise targeted sales. Strengthening dealer and distribution network, its augmentation and ensuring the effective management of same. Building competent, effective and efficient and result oriented organization at Branch level. Monitoring sales people performance individual-wise and provide them leadership. Dealing with commercial activities pertaining to sales functions viz credit policy, controlling bills/receivables, incentive schemes, etc., Accra, Ghana
• Lotte India Corporation, Area Sales Manager, Achieve the targeted & exceed the volume and value of sales. Implementing sales promotions, schemes and market activation programs with robust control / tracking mechanisms along with metrics to measure effectiveness of the program. Forecasting sales, finalizing tentative lifting plan of all stocks/SKUs and providing the same well in advance for production planning. Identifying new markets/areas and strategizing the products entry and sales increase in same. Coordination with manufacturing and supply chain function on availability and delivery of products to ensure product availability. Managing a team of 14 T.S.I’s covering Chennai, Tiruvallur & Andaman with monthly TO of 1.2 cr per month with entire portfolio of Confectionery and Chocopie.
• Cadbury India Ltd, Sr. Sales Executive, Achieve the targeted & exceed the volume and value of sales. Planning of secondary and primary sales for the territory. Train the PC & Merchandising team on the merchandising as per the requirement of the company. Execute the RTM planned by the company within the time frame. Effectively use the company’s assets in building the visibility & business growths. Work as a team during the launches of NPD in building the business required by the marketing team. Effectively use the end-to-end cold chain for product freshness. Monitor competitor activities & counter attack timely. Build and develop working relationships with the channel partner. Optimally manage the distribution system. Handled 3 RD’s,21 Purple Champions & 6 merchandisers with a monthly TO of 4.2 Cr per month with entire portfolio of Chocolate, Biscuits, Drinks and Snacks
• Bata India Ltd, Sales Representative, To achieve the targeted sale and collect receivables. Appoint new wholesalers and franchisees. Organize dealers meet in selected towns in phased manner for shoe line. Guiding franchisees in visual merchandising, inventory management and merchandise planning.
• Deccan Shoppee (P) Ltd, Showroom Manager, Inventory control. Stock Management. Cash Management. Merchandising.

• M/S.Parle Biscuits (P) Ltd, Promoted from DSM to Regional Sales Manager for Tamilnadu, Pondicherry and Andaman and Nicobar Islands from May’23. Awarded best DSM for South for the year 2018 and 2019 and promoted as Divisional Sales Manager from Deputy Divisional Sales Manager. Maintained CAGR of 11% for the territory from the date of taking charge of the territory from Jan’16. Monitored and maintained territory as profit center for the zone with effective utilization of inputs in building business and executed with 3.2% liability to the company. Maintained, consistency in business by executing managing churn of channel partners and sales team with less than 10% YOY from day of operation. Promoted and enhanced 5 team frontline members of the team, every year to achieve their career goal to middle management of the organization. Successfully executed and rolled out super stockiest operation in the territory in achieving objective of rural penetration through appointment substockist. Currently working with 10 super stockists with a monthly TO of 2.5 cr and 147 substockist.
• M/S.Lotte India Corporation, Appointed 12 new distributors and 36 substockists by increasing the distribution strength and reach to all towns below 1 lac. Grew from -16% to 3% for FY 2014-2015 by building Distribution network, Channel partners and guiding the team timely for weekly deliverables. Achieved financial discipline for the territory from a 16% cheque bounce to 3%. Created a positive energy in the team by motivating and building confidence by regular on market interactions and feedback. Passionately drive Chocopie from 350 cases to 600 cases resulting in a growth of 32%.
• Far East Mercantile, Appointed 6 Neighborhood distributors as part of RTM resulting direct distribution of untapped markets & value growth of 6%. Appointed 36 new wholesalers for the category which resulted in a growth of 17%. Drive passionately Tang and Hot Chocolate as part of NPD, achieved a consistent business of 5000 ctns every month. Implemented financial discipline of PDC on delivery to control the credit & credit days for weekly replenishments. Introduced daily monitoring system for both retail & wholesale for TGT vs Acht by SKU resulting to incentive earnings from 66% to 81%.
• Lotte India Corporation, Drive Chocopie volume from 8000 ctns to 15000 ctns thru distribution and appointing new exclusive RS. Turnaround of zone from -17% to 5% growth. Appointed key RS to handle the medical shops, pharmacy & Institutions. Build a good TSI team & Channel partners, resulting in Zone achieving 1 crore continuously for 6 months. Managed the depot & stock orders resulted in reducing the pilferages and expiry stocks.
• Cadbury India Ltd, Highest growing SE territory for the metro for consecutive 3 times from 2005 to 2007 & 2010 at 36%+. Won the MD’s club for 2005,2006& 2007. Awarded the Bright Spark in the year 2006. Promoted as Sr. Sales Executive in 2008. Awarded Best Train the Trainer in 2010. Awarded as M.S.S ka Badshah in 2011. Awarded the best SE for relaunch of BVT in 2011. Launched passionately Tang in my territory and doubled the volume from 2 tons to 4.3 tons and distribution from 17% to 56%. Increased the ASPO from 7.8 to 10.3 in my territory and implemented the same for Bangalore Metro which resulted in 6.6 to 9.3. Drive passionately the Brand Halls in Bangalore both in distribution & volume from 3.5 tons to 8 tons and achieved width of distribution from 19% to 43%.

• M/S.Parle Biscuits (P) Ltd, Regional Sales Manager, Currently Working, Chennai, Tamil Nadu
• M/S.Lotte India Corporation, Sr. Area Sales Manager, May'14 to Dec’15
• Far East Mercantile, Regional Sales Manager, Feb’13 to April'14, Accra, Ghana
• Lotte India Corporation, Area Sales Manager, March’12 to Jan’13
• Cadbury India Limited, Sr. Sales Executive, Aug’04 to Feb’12
• Bata India Ltd, Territory Sales Executive, Sep’00 to Aug’04
• Deccan Shoppee (P) Ltd, Showroom in charge for Reebok shoes, Aug’97 to Jul’00

• Date of Birth: 04/18/77
• Gender: Male
• Nationality: Indian
• Marital Status: Married