Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

R. LATHA

Campaign Operations Lead
Bangalore

Summary

Strategic and execution-driven professional with over 21 years of leadership experience in operations management, audience acquisition, and integrated marketing activations across high-growth industries including direct selling, travel, MICE, and experiential events. Adept at orchestrating complex, multi-channel campaigns and managing large internal teams and vendor networks to deliver seamless virtual and in-person event experiences. Demonstrated ability to align operational workflows with business goals, drive data-backed decision-making, and maintain high standards of service delivery. Known for building scalable systems, improving process efficiency, and delivering consistent outcomes across geographies and market segments. A collaborative leader with a client-first mindset and deep exposure to cross-functional, multi-stakeholder environments.

Overview

22
22
years of professional experience
2
2
Certifications
5
5
Languages

Work History

Manager – Marketing & Activations

Elevate Ecosystems Pvt Ltd
01.2024 - Current
  • Lead audience acquisition strategies for a portfolio of high-value virtual and physical business events by aligning execution with strategic objectives and campaign goals.
  • Collaborate with cross-functional teams including sales, design, and delivery to translate event briefs into measurable, high-impact outreach plans.
  • Conceptualize and deploy multichannel outreach workflows including EDMs, JotForms, WhatsApp messaging, and targeted calling campaigns.
  • Leverage internal CRM and proprietary data sets to identify prospect segments, optimize reach, and drive engagement.
  • Manage and mentor internal telecalling teams while concurrently leading vendor partnerships for extended outreach.
  • Deliver consistent campaign performance monitoring, including daily registration analysis across channels.
  • Enforce rigorous data validation checks to maintain integrity and credibility of attendee information.
  • Own the entire attendee communication journey — from confirmations and calendar blocks to final reminders and day-of-event touchpoints.
  • Prepare detailed post-event reporting with actionable insights for clients and management.
  • Generate vendor-wise performance scorecards to assess ROI and guide future planning.

Head – Operations

Frameworks Creative
11.2020 - 12.2023
  • Directed full-spectrum operations for B2B brand activations, CXO meets, and corporate webinars.
  • Built, trained, and led internal teams while managing multi-vendor execution frameworks.
  • Oversaw campaign implementation, resource allocation, and adherence to delivery timelines and KPIs.
  • Ensured data accuracy, internal reporting, and post-campaign analysis to enhance campaign outcomes.

Manager – Operations

Brandhancer Pvt Ltd
10.2019 - 09.2020
  • Managed event planning and execution for national/international conferences, offsites, and marketing activations.
  • Oversaw client briefing, proposal creation, supplier negotiations, and venue finalization.
  • Delivered seamless event execution with high levels of client satisfaction and operational efficiency.

Manager – Operations

Easestay (GI Retail Pvt Ltd)
07.2017 - 07.2019
  • Led end-to-end management of corporate travel and MICE operations, ensuring flawless client experiences.
  • Directed vendor and venue coordination, budget adherence, and client support across all travel and event touchpoints.
  • Owned proposal development and escalation resolution, delivering consistent business outcomes.

General Manager – Operations

Infallible Travel Concepts Pvt Ltd
11.2015 - 08.2016
  • Headed the MICE vertical with responsibility for global group movements, documentation, and execution.
  • Managed vendor contracts, event costing, and team deployments to deliver complex event logistics.

National Head – Customer Services & Business Development

SAMI Direct Marketing Pvt Ltd
02.2014 - 10.2015
  • Spearheaded national customer support operations servicing over 2.5 lakh distributors across India.
  • Designed and executed promotional campaigns, product launches, and leadership recognition programs.
  • Oversaw call center operations, CRM processes, and business development reporting at a national level.

Manager – Customer Services & Operations

Elken International India Pvt Ltd
09.2003 - 01.2014
  • Managed customer experience, supply chain operations, and regulatory compliance across India.
  • Played a pivotal role in obtaining FSSAI licenses and establishing operational SOPs.
  • Directed internal audits, team training, and distributor engagement for business continuity.

Education

B.Com -

Mount Carmel College
Bengaluru, India
04.2001 -

PUC -

Mount Carmel College
Bengaluru, India
04.2001 -

SSLC -

Sree Cauvery School
Bangalore
04.2001 -

Skills

  • Event & Campaign Operations
  • Audience Generation & Engagement
  • Vendor & Partner Management
  • Client Servicing & Escalation Handling
  • Data Accuracy & Quality Control
  • Project & Team Management
  • Reporting & Analytics (MIS)

Certification

Personality Development & Communication – Zeal Attitudinal Workshop

Timeline

Manager – Marketing & Activations

Elevate Ecosystems Pvt Ltd
01.2024 - Current

Head – Operations

Frameworks Creative
11.2020 - 12.2023

Manager – Operations

Brandhancer Pvt Ltd
10.2019 - 09.2020

Manager – Operations

Easestay (GI Retail Pvt Ltd)
07.2017 - 07.2019

General Manager – Operations

Infallible Travel Concepts Pvt Ltd
11.2015 - 08.2016

National Head – Customer Services & Business Development

SAMI Direct Marketing Pvt Ltd
02.2014 - 10.2015

Manager – Customer Services & Operations

Elken International India Pvt Ltd
09.2003 - 01.2014

B.Com -

Mount Carmel College
04.2001 -

PUC -

Mount Carmel College
04.2001 -

SSLC -

Sree Cauvery School
04.2001 -

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R. LATHACampaign Operations Lead